Rachel Roberts Mattox

Powered by industry expertise, global insight, creative instinct, and generative AI, Rachel develops brands from the ground up

• Conduct research and analysis to determine brand positioning and messaging
• Implement proven 8-point framework to articulate brand's essence, pinpoint its unique positioning, and identify its greatest opportunity for differentiation and market penetration
• Spearhead strategic brand plans for multiple brands to increase market share and brand awareness
• Monitor and evaluate marketing and advertising campaigns to support brand consistency and engagement
• Lead cross-team implementation
• Oversee brand voice across all brand communications
• Build and maintain relationships with vetted roster of strategists, copywriters, designers, developers and strategic partners to complement skillset on large projects
• Cultivate relationships with key stakeholders, vendors and industry influencers to create positive brand experiences
• Member of THE BOARD

Founded and led profitable brand development and marketing agency for clean beauty, wellness and lifestyle brands

• Full creative agency, specializing in branding, positioning, copywriting, packaging design, website design, go-to-market, campaign development and DTC marketing strategy
• Established foundational processes for business operations with proprietary and proven 8-point framework for brand positioning, leading to highly differentiated, breakthrough brands
• Launched over a dozen brands, including UZIMA, Viktor Michael, Free + True, and PLANTKOS, who won Beauty Independent’s Beacon Award for Best Brand Launch 2021
• Rebranded and revitalized brands including Beauty Heroes, Captain Blankenship, Circcell, Innersense Organic Beauty, International Orange, Laurel, Luxe Botanics, and many more
• Crafted disruptive activations for 27 ROSIERS x Miss Fame, Beauty Heroes’ BLUE BEAUTY Initiative, and LUXE Botanics’ Give Up For Good campaign
• Built, trained and led team of FT and PT contractors across strategy, copywriting, design, website development, paid media/SEM, and social media
• Built productive relationships with industry partners and competitors to support strategic business objectives
• Identified new revenue generation opportunities to maximize bottom-line profitability
• Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices
• Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs
• Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations

Led digital marketing efforts for clinically proven, organic skincare and makeup brand under Founder, Karen Behnke

• Led digital marketing strategy, including social media, SEO/ SEM, indirect channels and infomercial
• Increased YOY dot com revenue by 85%
• Crafted and managed content strategy across website, email, social channels, paid media, PR, brand partnerships
• Launched successful digital marketing campaigns that achieved goals for increased website traffic
• Created content and promotional materials to drive engagement and conversions
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills

Led branding and marketing for SUPER by Dr Nicholas Perricone under Creative Director, Daniel Giles

• Led brand development and global launch of SUPER by Dr Nicholas Perricone, an ahead-of-its-time clean beauty brand highlighting efficacy of superfoods in skincare
• Developed and implemented omni-channel go to market strategy for DTC, retail and home shopping, including Sephora, Boots, Mecca and The Shopping Channel
• Managed outsourced design, PR, and brand partnership opportunities

Led B2B marketing for USDA and ECOCERT-certified contract manufacturer of natural skincare, haircare and body care for beauty and spa industry

• Identified potential markets to capitalize on underserved areas
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
• Client liaison for new product development of natural and organic skin, hair and body care
• Copywriter for clients’ brand and marketing materials, including packaging, collateral and education

Held management roles with natural beauty and spa brands, including Aveda, Mii Amo and Solage Calistoga

• Recruited to join inaugural leadership team of Solage Calistoga, a luxury spa and resort and part of Auberge Resorts Collection
• Hired and trained 30+ spa staff and providers, developed and wrote curriculum and standard operating procedures, and oversaw spa operations after launch