Summary
Overview
Work History
Education
Skills
Websites
Certification
Writtenworks
References
Coreexpertise
Timeline
Generic

Rachel Lim-Weiss

Singapore

Summary

AI writes. Humans connect. I bridge that communication strategy. I speak a cognitive language that algorithms can’t replicate. With over 15 years across the UK, APAC, MENA, & the US, I’m a T-shaped marketer specializing in brand, product, & growth strategies. I excel at turning complex concepts into concise, hard-hitting pitches that resonate with niche markets. Leveraging a unique mix of behavioral psychology, neuromarketing, and data-driven insights, I collaborate closely with intra-silo teams to refine messaging, define positioning, and deliver on PIs and OKRs—driving lasting stakeholder engagement that cuts through digital noise.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Global PR & Communications Manager

Fireflies AI
05.2024 - 08.2024
  • Branding, media & PR Drafted messaging for 200+ product features, aligning with brand voice & positioning
  • Led feature release campaigns on Twitter, Instagram, & LinkedIn, driving audience engagement
  • Implemented a performance metrics tracking system to assess strategy outcomes
  • Expanded newsletter outreach & journalist network, forging strategic media partnerships
  • Managed influencer campaigns, boosting visibility & brand credibility
  • Contributed to communications playbook
  • Authored blog articles & thought leadership content in the CEO's voice
  • Collaborated with product & sales teams to integrate value propositions into customer-facing messaging.

Senior Content Strategist -Positioning & Messaging

Salween Group
09.2023 - 05.2024
  • Branding, media & PR Head strategist & KAM for diverse branding portfolios
  • Developed winning RFP responses, securing and retaining from pitch to execution
  • Part of Level10 leadership team, implementing Entrepreneurial Operating System (EOS)
  • Led brand strategy with successful 360 activations
  • Architected brand strategies and messaging frameworks for complex multi-brand portfolios
  • Orchestrated localized press release distribution across APAC markets
  • Provided insights via brand audits & competitive analysis
  • Produced on-the-ground expo video
  • Marketing campaigns Spearheaded omnichannel campaigns with high-impact thought leadership content including white papers and case studies
  • Produced lead-gen ebooks, boosting conversion rates
  • Designed and executed end-to-end email nurture campaigns via HubSpot, including 360-degree touchpoints
  • Strategized and implemented event marketing plans, from promotional collateral to post-event engagement initiatives.

Senior Brand Communications Specialist

Bunny Studio
01.2021 - 04.2023
  • Branding, media & PR Architected brand book communication guidelines
  • Developed corporate identity including vision, mission, and values
  • Created corporate profile video, booklet, press kit, and organization webpages
  • Executed a PR strategy including newsroom setup and 4 press releases
  • Built 22 co-marketed partnership case studies
  • Established an NGO program as part of CSR initiatives
  • Launched 2 podcast brands
  • Developed communication strategy for 2 new sub-brands, covering brand challenges and value propositions
  • Participated in quarterly retrospectives, hypothesis development, and weekly performance tracking
  • Contributed to high-level operational planning
  • Managed conversion-focused global event strategy
  • Product marketing Led competitor analysis strategy, including comparative battle cards, and developed customer-facing sales enablement content
  • Built product pages, from Figma wireframing to value proposition messaging
  • Developed 2 company-wide product communication courses, with emphasis on customer pain points, USPs, terminologies, and solutions
  • Created and iterated GTM messaging for 100+ services and 150+ product pages
  • Repositioned comms across 9 industry verticals, 4 market segments, and 5 need-based segments for targeted outreach
  • Conducted SEO keyword research based on competitor products
  • Created multi-channel social content, sales collateral, and partner onboarding resources, equipping the sales team for more effective engagement
  • Spearheaded 3 programmatic audio ad campaigns, overseeing production, targeting, and performance analysis to maximize ROI
  • Content creation for 10+ Google ads and 5 video ads
  • Improved comms for 3 complex API products targeting B2B demographics.

Marketing & Communications Manager

Raydent Supplies
02.2018 - 02.2019
  • Branding, media & PR Led a team to manage and promote 35 international medical brands, including Johnson & Johnson, Zeiss, and Geistlich Pharma
  • Repositioned communication strategy through corporate profiles, brand guidelines, and a complete website overhaul
  • Developed content strategy across all channels on trending medical innovations
  • Strategized & executed international training courses for doctors & practitioners
  • Oversaw production of brand merchandise & event displays
  • Directed localized marketing efforts, working closely with international brand counterparts to align messaging and execute high-impact events, including 4 opinion leader dinners, 2 international trade shows, 4 surgical training sessions, webinars, conferences, and expo booths, driving thought leadership and industry engagement
  • Product marketing Created educational materials for medical product launches and training courses
  • Optimized e-commerce platform performance through content strategies that boosted traffic, engagement, and conversions
  • Built and maintained strong partnerships with global manufacturers, dental practices, and surgical professionals.

Marketing Manager

La Source
01.2017 - 12.2017
  • Branding, media & PR Led in-house content production, repositioning 3 B2C brand identities, including corporate profiles, brand books, and websites
  • Developed and implemented quarterly marketing strategies aligned with budgetary constraints
  • Achieved a 4x increase in Instagram followers through targeted social media campaigns
  • Managed brand ambassador and influencer partnerships to enhance reach and engagement
  • Executed SEO-optimized content and blog strategies to drive organic traffic
  • Spearheaded PR initiatives, including press releases, advertorials, CSR sponsorships, and award submissions to elevate brand visibility and credibility
  • Product marketing Set up & optimized EDM campaigns for promotions & newsletters, improving customer engagement
  • Launched 2 skincare retail stores in Yangon, overseeing floor plans, visual merchandising, & customer journey mapping
  • Revamped in-spa menu offerings with new product concepts & branding
  • Directed product photography & creative assets to align with the refreshed brand aesthetic
  • Collaborated with sales teams to develop monthly pricing programs aimed at client retention
  • Executed data-driven, targeted ad campaigns to boost client acquisition & maximize ROI.

Marketing & Communications Officer

Tawreeq Holdings
08.2014 - 11.2016
  • Branding, media & PR Led marketing efforts for 4 B2B Shariah-compliant financing companies
  • Rebranded 5 corporate identities, including corporate profiles, brand books, & websites
  • Executed a comprehensive PR strategy, incorporating thought leadership content (e.g., Thomson Reuters), finance magazine advertorials, press releases, & event media coverage
  • Secured the Dubai Chamber CSR Label in 2016, enhancing brand credibility
  • Worked closely with business unit directors & the group CEO to champion their thought leadership across key industry platforms
  • Developed brand positioning & event strategy including industry forums, conferences, & panel discussions
  • Managed the production of branded merchandise & high-impact event displays to support broader marketing initiatives
  • Product marketing Implemented & optimized an EDM system for targeted promotions & newsletters, driving customer engagement
  • Managed the end-to-end process of print advertisements, from content development to publication
  • Repositioned product communication strategy to address identified market gaps & align with customer needs
  • Deployed integrated multi-channel messaging strategies across social media, product booklets, & sales collaterals to maximize audience reach & product awareness.

Brand Ambassador, Marketing Communications

HTC
01.2010 - 12.2012
  • Branding, media & PR Managed ATL and BTL marketing strategies for an MNC brand, enhancing brand visibility across multiple channels
  • Led a 'mystery shopper' initiative to benchmark brand performance against competitors, driving actionable insights
  • Spearheaded high-impact CSR initiatives, including sponsorship of the Paralympics, to reinforce corporate social responsibility
  • Utilized guerrilla marketing tactics to grow social media presence, increasing Twitter followers by 300x in just 2 months
  • Product marketing Planned and executed customer acquisition initiatives, including product launches, IT fairs, and in-mall workshops, driving brand engagement
  • Delivered product training to 300+ reseller staff as sales enablement to enhance product knowledge and improve sales performance
  • Trained 60 promoters on product specifications and sales techniques, optimizing customer interactions
  • Established and led a Customer Care Advocates team, creating a certified course and securing Regional Service Excellence for 3 consecutive terms.

Education

Degree in Product Marketing -

CXL

Bachelor of Science in Biomedical Sciences - undefined

University of Bradford

Diploma in Food Science & Nutrition - undefined

Temasek Polytechnic

Diploma in Project Management - undefined

Alison

Skills

Brand strategy & positioning

Product differentiation

Value proposition development

Go-to-market strategy (GTM)

Integrated omnichannel campaigns (360°)

Full-funnel demand generation

Sales enablement

Content strategy

PR & communications

Websites

Certification

  • Messaging
  • Heuristic Evaluation
  • Digital Psychology & Behavioral Design
  • Partner & Customer Marketing
  • Voice of Customer Data
  • Sales & Customer Success Enablement
  • Segmentation & Persona Research
  • Positioning & Company Storytelling
  • Customer Storytelling & Proofing
  • Content Marketing Research
  • Search Engine Optimization (SEO)
  • Professional Selling Techniques
  • Adobe Photoshop

Writtenworks

7, 7, 5, 150, 9, 38, 22, 24, 226

References

  • Valen Correa, Director of Marketing, Bunny Studio, valencorreap@gmail.com
  • Flor Zaccagnino, Product Marketing Lead, Bunny Studio, fzaccagnino@gmail.com
  • Santiago Jaramillo, CEO, Bunny Studio, jaramillo.santiago@gmail.com
  • Insiya Wadhwani, HR Officer, Tawreeq Holdings, insiya@tawreeqholdings.com

Coreexpertise

  • Brand strategy & positioning
  • Product differentiation
  • Value proposition development
  • Go-to-market strategy (GTM)
  • Integrated omnichannel campaigns (360)
  • Full-funnel demand generation
  • Consumer behavior & segmentation
  • Market & competitor research
  • SEO management
  • Sales enablement
  • Content strategy
  • PR & communications
  • Copywriting

Timeline

Global PR & Communications Manager

Fireflies AI
05.2024 - 08.2024

Senior Content Strategist -Positioning & Messaging

Salween Group
09.2023 - 05.2024

Senior Brand Communications Specialist

Bunny Studio
01.2021 - 04.2023

Marketing & Communications Manager

Raydent Supplies
02.2018 - 02.2019

Marketing Manager

La Source
01.2017 - 12.2017

Marketing & Communications Officer

Tawreeq Holdings
08.2014 - 11.2016

Brand Ambassador, Marketing Communications

HTC
01.2010 - 12.2012

Degree in Product Marketing -

CXL

Bachelor of Science in Biomedical Sciences - undefined

University of Bradford

Diploma in Food Science & Nutrition - undefined

Temasek Polytechnic

Diploma in Project Management - undefined

Alison

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