Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Radhika Chaitanya Ijjurotu

Summary

Strategic leader with a proven track record of driving commercial success through cross-functional leadership and data-driven decision-making across diverse geographies and therapy areas. 12 years in global/local marketing, launch excellence, strategy and finance with experience in portfolio/brand strategy (L3), global commercialization, access shaping and stakeholder engagement. MBA graduate recognized key talent at Merck via General Management Acceleration & Women’s Leadership Programs. Expert at turning data driven insights into strategy, fostering collaboration, empowering teams, and delivering results in fast-paced environments.

Overview

15
15
years of professional experience

Work History

Human Health Strategic Planning Director

Merck & Co., Inc.
09.2023 - Current
  • Elevated HHLT and GMLT operating model to boost strategic focus with sharper agendas, prioritized topics, presenter prep, and post‑meeting pull‑through driving open, enterprise‑level discussions on pipeline and launch readiness
  • Oversaw strategic planning for Pan-HH and Global Marketing Organizations, updating and driving strategic priorities and seeking alignment across franchises and functions on key focus areas
  • Stood up and led a Global Marketing Chief of Staff/Operations leads network, strengthened cross‑franchise collaboration, embedded the Global Marketing vision and one‑team approach

Global Marketing Manager, MMR/Varicella Vaccines

MSD
11.2020 - 08.2023
  • Devised and executed L3 brand strategies for Varivax, ProQuad and MMR contributing to $2B annual revenue
  • Delivered double-digit profitable growth through innovative access shaping(NIP/tenders) and tailored market/customer engagements amid COVID headwinds, orchestrated cross functional teams (Medical, Outcomes Research, Access, PDT, MMD, Policy)
  • Led GS&OP and regulatory connects, drove supply prioritization and competitive differentiation producing market upsides(Germany +57% vs. PY, Canada 100% tender wins in 2022)
  • Led congress planning for Pediatric Vaccines portfolio
  • Collaborated with Finance, Manufacturing, and market teams for LROP, budget assumptions, capacity investments and scenario planning
  • Stood up global/regional/local workgroups; equipped markets with digital resources for HCP and patient engagement

General Management Acceleration Program (C6)

Merck & Co., Inc.
10.2018 - 10.2020
  • Participant of Merck’s CEO-sponsored flagship program GMAP to develop future global leaders.

Associate Director, Global Finance (GMAP Rotation)

Merck & Co., Inc.
10.2019 - 10.2020
  • Managed Global FP&A for a $3.6B Hospital Acute Care; led long range forecasting and scenario planning
  • Ran Global S&OP, IR outlooks; Initiated Loss of exclusivity (LoE) trend analyses for risk mitigation
  • Assessed BD opportunities and designed launch prioritization framework for Recarbrio to maximize commercial impact

Senior Marketing Manager, Oncology (GMAP Rotation)

MSD
10.2018 - 09.2019
  • Built & executed in-line and launch strategies for KEYTRUDA (lung, melanoma), contributing to $12M
  • Delivered double digit quarterly growth and market leadership, won the 2019 JCAP Regional Oncology Marketing Award for executional excellence and solid cross functional collaboration
  • Designed and implemented affordability solutions and customized engagement in public and private channels
  • Drove Digital transformation, increased HCP digital reach from 18% to 51% and launched new digital enablement platforms
  • Strengthened field effectiveness through belief/behavior insights and action plans

Supply Chain Manager

MSD
06.2017 - 09.2018
  • Led distribution model transformation coordinating internal and external supply-chain partners
  • Oversaw country S&OP and supply planning across pharma portfolio; managed 3rd party alliance with Menarini

Strategy & New Product Launch Lead

MSD
01.2016 - 01.2017
  • Accelerated KEYTRUDA launch via competitive strategy and cross functional orchestration, delivered $1million upside
  • Program-managed strategic business initiatives; created a Strategy tracker later adopted across Emerging Markets;
  • Co-led divestment strategy generating $15M revenue; led the annual LROP exercise; rationalized country portfolio and reduced expenses by $6 million
  • Executed end to end launch plans for 7 new products, coordinating local, regional & global cross functional teams

Sales & Marketing Intern

PROCTER & GAMBLE (P&G)
01.2015 - 2015
  • Designed a distribution growth strategy for Vicks VapoRub with 10% YOY growth and 1.91% ROI
  • Recommended media & trial enablers by evaluating trade plans, share of voice; appreciated by country head
  • Conducted Market research and competitive analysis to identify key drivers and barriers for go-to-market model

Senior Systems Engineer

INFOSYS LTD
01.2011 - 01.2014
  • Top 5% performer; promoted twice in two years
  • Led client engagements across 3 continents and mentored 6 new hires
  • Designed applications enabling 90% migration of a multinational bank’s customers to self-service channels


Education

MBA - General Management

Indian Institute of Management, IIM Calcutta
04-2016

Bachelor of Engineering - Electronics & Communications

Andhra University
04-2011

Skills

  • Global & Local Marketing
  • Vaccines & Specialty Brands
  • L3 Strategy & Launch Readiness
  • Cross-Functional Leadership
  • Business & Financial Acumen
  • Enterprise Mindset
  • Strategy Development & Tracking
  • Analytics & Scenario Planning
  • Project Management

Accomplishments

  • Led Global Marketing for a $2B MMR/V portfolio, driving double-digit growth by orchestrating cross functional teams to execute executing brand strategy, shape access(NIP/tenders) and tailor market/customer activation across regions
  • Received JCAP regional Oncology Marketing Award, built competitive strategies and affordability solutions for Keytruda, driving sustained growth and leadership
  • Accelerated a complex specialty launch (Keytruda) in India with $1M upside through competitive strategy
  • Created a Strategy Tracker adopted as an Emerging Markets best practice for strategy alignment and tracking
  • At P&G, designed distribution growth strategy for Vicks VapoRub with 10% YoY increase and 1.91% ROI

Timeline

Human Health Strategic Planning Director

Merck & Co., Inc.
09.2023 - Current

Global Marketing Manager, MMR/Varicella Vaccines

MSD
11.2020 - 08.2023

Associate Director, Global Finance (GMAP Rotation)

Merck & Co., Inc.
10.2019 - 10.2020

General Management Acceleration Program (C6)

Merck & Co., Inc.
10.2018 - 10.2020

Senior Marketing Manager, Oncology (GMAP Rotation)

MSD
10.2018 - 09.2019

Supply Chain Manager

MSD
06.2017 - 09.2018

Strategy & New Product Launch Lead

MSD
01.2016 - 01.2017

Sales & Marketing Intern

PROCTER & GAMBLE (P&G)
01.2015 - 2015

Senior Systems Engineer

INFOSYS LTD
01.2011 - 01.2014

MBA - General Management

Indian Institute of Management, IIM Calcutta

Bachelor of Engineering - Electronics & Communications

Andhra University
Radhika Chaitanya Ijjurotu