Radhika Patel
Kleinburg,ON
Summary
Efficient, innovative and strategic professional with 10 plus years of work experience in high pressure environments with tight deadlines demanding strong leadership, conflict management and interpersonal skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Retention Marketing Strategist
Lululemon
07.2021 - Current
- Collaborate with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Engage in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
- Manage high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.
- Lead brainstorming sessions, fostering a culture of innovation and creative problem-solving within the organization.
- Optimize resource allocation by prioritizing initiatives based on their potential impact on overall business performance.
- Establish, initiate and optimize business development strategies based on company targets, product specifications, market data, and budget factors.
- Coordinate with design and media teams to develop high-quality creative assets.
- Track key performance indicators to measure success of campaigns.
- Optimize email marketing efforts through A/B testing, segmentation, and personalized messaging.
Product & Digital Marketing Manager
SPC Student Price Card
11.2019 - 07.2021
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Managed all Agile/Scrum processes, including sprint planning, daily meetings, sprint reviews, and coached team members and clients on Agile practices.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Prioritized roadmap in order to achieve product goals and metrics.
- Manage critical points in project and finding solutions for emerging problems
- Create new experiments and ways to iterate on A/B tests to optimize conversion funnels both on the SPC website and mobile app
- Strategize to drive customer acquisition and digital sales through Email, Organic Social, Paid ads, SEO, SEM, push notifications, in app messages, and Affiliate Marketing Channel
ECommerce & Digital Marketing Analyst
Canon Canada
04.2014 - 11.2019
- Project Manager for all New Business and Digital Marketing initiatives
- Met project deadlines without sacrificing build quality or workplace safety.
- Maintained positive vendor relations to build strong partnerships.
- Drive the design and development of Canon Coach (Mobile App), estore.canon.ca and canon.ca to optimize site and app experience
- Strategize, configure and design customer journeys using Salesforce Marketing Cloud (email, push notification, in-app messages)
- Responsible for the strategy, development, maintenance and execution of the promotional eCommerce merchandising calendar
- Present product promotion plan to Product Managers for peak sale periods
- Use web analytics to measure the performance of marketing initiatives, YOY sales and category performance
Education
Bachelor of Commerce
Ryerson University
Toronto, CanadaDigital Marketing Certificate
University of Toronto
Skills
- Fluent in English, Hindi, and Gujarati
- Strong oral & written communication skills
- Exceptional problem solving & analytical skills
- Outstanding time management, organizational & multi-tasking skills
- Ability to work independently & as a team player
- Customer Engagement Platform: Salesforce, Braze, Leanplum, Sendgrid
- ECommerce Platform: IBM Websphere Commerce, Magnolia, Shopify, Wixx, Magento
- Analytics Tools: Mix Panel, Google Analytics, Coremetrics, Survey Monkey, Hotjar
- Agile and Processing Tools: MS Office, Smartsheet, Confluence, Miro, G Suite - Google, JIRA, Trello, Basecamp
Accomplishments
- Collaborated with the operations team to implement a Smartsheet-based process aimed at enhancing efficiency and reducing manual effort in the creation of weekly emails, resulting in annual savings of 400-500 hours in email production time.
- Executed a customized automated email campaign for guests, leading to a revenue surge exceeding 40% above the baseline.
- Documented software defects and oversaw the implementation of resolutions for the Canon Coach app, contributing to a 40% surge in app downloads.
- Transitioned to digital methods by phasing out physical student discount cards (SPC), resulting in a 10% reduction in total expenses.
- Launched a new eCommerce site with enhanced features increasing sales by 7% YOY
- Increased sales through the affiliate marketing channel by 127% by Introducing and implementing a new affiliate partner
- Managed over 10-million-dollar internet marketing budget
Certification
HubSpot Academy
- Social Media Certificate
- Content Marketing Certificate
- Email Marketing Certificate
Salesforce
- Marketing Cloud Email Specialist Certificate
- Advanced Google Analytics Certificate
Timeline
Retention Marketing Strategist
Lululemon
07.2021 - Current
Product & Digital Marketing Manager
SPC Student Price Card
11.2019 - 07.2021
ECommerce & Digital Marketing Analyst
Canon Canada
04.2014 - 11.2019
Bachelor of Commerce
Ryerson University
Digital Marketing Certificate
University of Toronto
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