RADIESHA MORENO
Summary
Results-oriented professional with 20+ years of management and customer service experience in contributing extensive sales & marketing, account management, and business development. Proven track record of overseeing multiple store locations, optimizing operational efficiency, and achieving revenue growth. Highly skilled at leveraging consultative sales techniques to upsell products and exceed sales targets in B2B and B2C environments. Excel in driving process improvement initiatives and enhancing financial performance through inventory analysis, talent retention, and the development of strategic plans. Recognized for developing and implementing projects and programs within time and business constraints in stride with enterprise direction and mission.
Skilled Business Development leader offering 20+ years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
23
23
years of professional experience
Work History
Business Development Manager
Petrochoice Moove
01.2024 - Current
- Manage a $2.9M territory with 130+ active accounts across [New Jersey].
- Consistently rank #2 in national sales performance out of [100] peers.
- Secured 30 new customers , driving significant territory growth and expansion.
- Develop and execute sales strategies to maximize account penetration, increase product adoption, and strengthen client relationships.
- Collaborate with internal teams to deliver tailored solutions, ensuring customer satisfaction and long-term retention.
- Developed strategic partnerships to expand market presence and drive revenue growth.
- Conducted market analysis to identify new business opportunities and target customer segments.
- Led cross-functional teams to implement business strategies and optimize performance outcomes.
- Managed key client relationships, ensuring satisfaction and retention through tailored solutions.
Account Manager
Grainger Industrial Supply
09.2019 - 08.2023
- Effectively achieved positive sales growth by overseeing an average of 35 accounts, each with an annual sales average of $3 million
- Worked cross-functionally with sales, operations, finance, and marketing teams to develop strategic marketing plans and ensure KPIs were being met
- Conducted thorough client needs assessments to identify opportunities for upselling and cross-selling additional products and services
- Maintained a consistent track record of surpassing annual revenue targets by an average of 57% annually, illustrating a robust capacity for driving sales outcomes
- Achieved a remarkable 43% increase in the ROI of client accounts, translating to incremental upsell opportunities worth $900,000
- Streamlined internal processes, reducing response times to client inquiries by 90%
- Cultivated and maintained key client relationships, resulting in a 97% client retention rate and additional upsell opportunities worth $1.5 million
- Proficiently secured $2 million through referrals from established clients, demonstrating a substantial level of trust and strong rapport with our clientele
- Coordinated cross-functional teams to streamline processes and improve service delivery efficiency.
- Developed tailored account strategies aligning with client goals and organizational objectives.
- Analyzed account performance to identify growth opportunities and implement strategic solutions.
Executive Field Sales Manager II
Samsung Telecommunications
01.2012 - 07.2019
- Oversaw a large sales territory and promoted Samsung products and services to national retailers, ensuring effective market coverage and enhancing brand visibility
- Led a sales team of 10+ field representatives, consistently achieving annual sales quotas
- Developed and implemented a highly effective demand generation program, resulting in a remarkable 48% increase in sales
- Effectively promoted Samsung products and services to national retailers, cultivating strong partnerships and enhancing the brand's footprint in strategic markets
- Performed gap analysis to evaluate business requirements and utilized data-driven insights to optimize marketing strategies and lead generation efforts
- Successfully expanded market share by identifying and targeting high-potential segments, resulting in a 75% YoY growth in new customer acquisition
- Streamlined sales processes and implemented CRM tools, reducing administrative overhead by 25% and enhancing data-driven decision-making
- Established regional partnerships that led to a significant 34% increase in territory market share
- Spearheaded training initiatives for 9 iconic Samsung product launch events, resulting in a 87% increase in team productivity
Territory Sales Manager
BDS Marketing Canon
01.2010 - 09.2011
- Spearheaded printer sales growth of 22%, resulting in annual revenues of $4 million
- Expanded market share by 35% by identifying and targeting high-potential segments and successfully penetrating new markets
- Designed and executed a strategic sales plan that delivered an exceptional market return on investment of 30%
- Developed and executed strategic sales plans, consistently achieving a 13% yearly sales growth and increasing revenue by $520,000
- Conducted in-depth market analysis and competitor research, allowing for the development of targeted sales strategies and product offerings
- Successfully negotiated contracts and positioned new products in competitive markets to gain a competitive edge
- Effectively communicated sales targets, service expectations, and merchandising objectives, ensuring alignment and mutual success
- Acted as a trusted advisor to clients, understanding their unique needs and providing tailored solutions
- Established and maintained strong relationships with independent distributors, acting as a liaison between Canon and these partners
Lead Sales Representative
AT&T
11.2002 - 02.2009
- Provided exemplary customer advocacy, delivering tailored product and service solutions to meet the unique needs of end-users
- Exceeded sales quotas by an impressive 134% in FY08, contributing significantly to overall revenue growth
- Provided expert assistance to consumers in billing and expense management, post-sale inquiries, issue resolutions, and technical troubleshooting
- Led and motivated a team of 10 sales representatives, consistently achieving team targets and exceeding individual sales goals
- Utilized in-depth product knowledge and a customer-focused approach to build strong client relationships and drive upsell opportunities
- Ranked 26 out of 320 sales representatives in FY08, showcasing consistently outstanding performance within a competitive sales environment
- Consistently achieved recognition as a member of the Pinnacle Club for exemplary sales performance in FY04, FY05, and FY06
- Recognized as the Top Regional Sales Lead in multiple fiscal years (FY04, FY05, FY06, and FY08), highlighting exceptional leadership and sales contributions
Education
Account Management -
North Bergen Vocational School
01.2001
Diploma - undefined
Hoboken High School
01.2000
Skills
- Store Management
- Operations Management
- Sales management & Revenue generation
- Strategic Sales & Business Planning
- Process Improvement
- Account Acquisition & Management
- Budgeting & Financial Management
- Inventory Management
- Contract Negotiation & Loss Prevention
- Retail Industry Knowledge
- Client & Vendor Relations
- Trade Shows & B2B Events
- Customer Service & Conflict Resolution
- Market Analysis & Strategy Development
- Market Research & Analysis
- Inventory control & Visual Merchandising
- Team leadership & Staff development
- Customer Relationship Management (CRM)
- Presentation & Communication
- Business development and planning
- Client relationship building
- New business development
- Sales and marketing
- Project management
- Prospect targeting
Timeline
Business Development Manager
Petrochoice Moove
01.2024 - Current
Account Manager
Grainger Industrial Supply
09.2019 - 08.2023
Executive Field Sales Manager II
Samsung Telecommunications
01.2012 - 07.2019
Territory Sales Manager
BDS Marketing Canon
01.2010 - 09.2011
Lead Sales Representative
AT&T
11.2002 - 02.2009
Diploma - undefined
Hoboken High School
Account Management -
North Bergen Vocational School
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