Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Radwa Hussein

Austin,TX

Summary

Marketing professional with 7+ years of experience, transitioning to data science. Recently completed a post-graduate program in data science, gaining proficiency in Python, machine learning algorithms, and data visualization tools. Combines analytical skills with marketing insights to drive data-informed business strategies. Seeking a data scientist/analyst role to apply this unique blend of expertise in solving complex business problems through advanced analytics.

Overview

6
6
years of professional experience

Work History

Regional Product Specialist

Bosch GmbH
08.2021 - 09.2023
  • Achieved 80% increase in overall sales in the region, focusing on key markets
  • Aligned pricing strategies across diverse markets to enhance market competitiveness
  • Developed yearly marketing plans for products in the region for strategic alignment and optimal market penetration
  • Successfully addressed sales gaps and mitigated losses on specific SKUs from previous year
  • Played a key role in cross-functional collaboration for conceptualizing and launching new products
  • Conducted customer training sessions for B2B clients to boost sales
  • Served as Project Manager for exploring new sales channels in the region, with a focus on modern trade and e-commerce
  • Oversaw sales performance and ensured alignment with business targets
  • Collaborated with the communication team for yearly on-ground and digital activities

Senior Brand Manager

Raya Foods
01.2019 - 07.2021
  • Launched successful marketing campaigns, increasing brand awareness by 20% and sales by 15% in six months
  • Implemented cost-saving measures, reducing marketing expenses by 10% without compromising effectiveness
  • Conducted market research and competitor analysis, leading to targeted marketing strategies and over a 10% increase in market share
  • Executed a high-profile product launch event, and generating significant media coverage for the NPDs
  • Developed and executed an integrated influencer marketing campaign, leveraging social media partnerships to amplify NPD visibility, resulting in a 50% increase in sales

Assistant Brand Manager

Bullion Trading Center
01.2018 - 01.2019
  • Collaborated with the marketing team to develop and execute brand strategies
  • Assisted in integrated marketing campaign planning and execution to drive brand awareness, customer engagement, and sales growth
  • Supported brand events, trade shows, and promotional activities to enhance brand visibility and customer acquisition
  • Created marketing collateral, ensured brand consistency, and managed social media channels for increased brand loyalty and engagement
  • Coordinated cross-functional teams to ensure timely execution of marketing initiatives
  • Managed budgets and fostered partnerships with stakeholders, including suppliers and marketing agencies

Education

Postgraduate Degree - Data Science & Business Analytics

The University of Texas At Austin
10-2024

Master of Business Administration -

Heriot-Watt University
01.2019

Bachelor's Degree - Language Studies and Literature

Ain Shams University
01.2015

Skills

  • Python
  • Pandas
  • NumPy
  • Data visualization
  • Data cleaning
  • Data manipulation
  • Statistics
  • Machine learning
  • Data visualization: Excel, Power BI
  • Data processing tools: KNIME
  • Database management: SQL
  • Brand strategy
  • Brand positioning

Timeline

Regional Product Specialist

Bosch GmbH
08.2021 - 09.2023

Senior Brand Manager

Raya Foods
01.2019 - 07.2021

Assistant Brand Manager

Bullion Trading Center
01.2018 - 01.2019

Postgraduate Degree - Data Science & Business Analytics

The University of Texas At Austin

Master of Business Administration -

Heriot-Watt University

Bachelor's Degree - Language Studies and Literature

Ain Shams University

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Radwa Hussein