Summary
Overview
Work History
Education
Skills
Accomplishments
RECOMMENDATIONS
Timeline
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Rae Berryman

Rae Berryman

Anaheim,CA

Summary

Dynamic professional with a robust background in sales, marketing, and customer service, recognized for developing and executing impactful strategies that drive revenue growth. Expertise in motivating, training, and managing teams to exceed performance targets while enhancing customer satisfaction. Strong communication and interpersonal skills facilitate the building of lasting relationships with clients and colleagues. Committed to fostering a collaborative environment that promotes success and innovation.

Overview

13
13
years of professional experience

Work History

Business Account Executive

Spectrum Business
04.2025 - Current
  • Mastered and constantly improved sales prospecting, follow-up and upsell processes.
  • Engaged in daily cold calls in-person and via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
  • Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
  • Developed strategy to combat increased competitive presence within territory.
  • Participated in weekly training on latest technology trends and products in industry.
  • Collaborated with current and potential small businesses extensively to understand needs before proposing specific solutions.

DTVi Territory Sales Manager/DIRECTV LSP

Advantage Solutions
06.2023 - 02.2025
  • Supported dealer’s business goals and objectives to drive profitable and sustainable growth.
  • Developed and executed marketing strategies aligned with DIRECTV’s goals and KPI’s.
  • Prepared weekly reports summarizing progress against established goals.
  • Ensured compliance with company policies and procedures related to sales operations.
  • Managed budgeting activities related to territory expenses such as travel costs.
  • Monitored competitor activities, evaluated their products and services, and adjusted strategies accordingly.
  • Conducted market research, analyzed data, and identified trends in the industry.
  • Identified dealer needs and developed strategies to address them.
  • Implemented effective processes for streamlining dealer operations and improving efficiency.
  • Provided training sessions for new employees and dealers on proper sales techniques.
  • Analyzed performance metrics to identify areas of improvement in sales process.
  • Maintained up-to-date knowledge of product features and benefits as well as competitor offerings.
  • Serviced dealers in person and via phone to identify incremental growth opportunities.
  • Identified new business opportunities through research and analysis of industry trends and competitive landscape.
  • Provided feedback on sales performance metrics to senior leadership for continuous improvement efforts.
  • Developed marketing strategies to drive brand awareness and generate leads.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.

Local Sales Manager/Digital Sales Specialist

Radio One/Urban One
12.2019 - 09.2022
  • Business to business sales, and superior management of both large and small accounts
  • Prospecting, cold calling, and development of new sales opportunities
  • Creation of client-focused sales plans to meet/exceed goals, and ensuring client needs are met.
  • Facilitated team/market efforts, meetings, and events.
  • Assisted with account collection efforts.
  • Creation of client-focused sales plans to meet/exceed goals in conjunction with Target and Key Account development.
  • Pioneered our Virtual Event Revenue planning to transition the way we did business and connected with our audience during the pandemic.
  • On-boarded, trained, and developed interns and new hires
  • Assisted the Director of Sales in day-to-day business needs, forecasting, inventory management and overall sales planning.
  • Managed a team of 5+ sales representatives, providing feedback on performance and coaching them on best practices.

Digital Sales Lead

BH Media/Richmond Times-Dispatch
12.2018 - 11.2019
  • Managed Digital Projects and Revenue Initiatives assigned by management.
  • Regularly measured and reported data tied to those assignments.
  • Assisted managers in Digital Sales strategy development and implementation.
  • Secured sponsorship revenue for RTD events.
  • Assisted with training of new hires and staff.
  • Assisted with CRM adoption and use.
  • Conducted extensive research on customer preferences, industry best practices, and emerging technologies related to digital sales initiatives.
  • Created and maintained relationships with key partners, clients, and vendors to support business objectives.
  • Monitored web analytics data to measure ROI from various campaigns.
  • Collaborated with cross-functional teams including Creative, Product Development, IT, Operations, Finance.
  • Developed and implemented digital sales strategies to drive customer acquisition and revenue growth.
  • Managed budgeting process for digital advertising campaigns across multiple channels.
  • Coordinated with external agencies on the development of integrated marketing programs.
  • Provided guidance on optimizing landing pages for maximum conversion rates.

Regional Multi-Cultural Marketing Point Manager

iHeartMedia
01.2016 - 07.2017
  • Coordinated regional and market-based sales efforts targeted at reaching Hispanics, African Americans, and the LGBT Community
  • Regional expert and go-to resource when the sales departments were pursuing Multi-Cultural revenue opportunities.
  • Collaborated with the local market Account Executives and Sales Managers regarding training, research, sales materials, case studies and creative.
  • Generated reports on campaign performance metrics for senior management review.
  • Coordinated with internal teams to ensure smooth delivery of projects.
  • Designed promotional materials, including print, digital, and broadcast media assets.
  • Tracked ROI of marketing initiatives and provided regular updates on progress.
  • Established key performance indicators to measure success of marketing efforts.
  • Identified emerging trends in the industry that could impact business operations.
  • Developed and implemented regional marketing plans to drive sales growth.
  • Organized events to generate leads and build brand awareness in the region.
  • Collaborated with creative agencies to produce compelling content across multiple channels.
  • Utilized social media platforms for content distribution and lead generation activities.
  • Implemented social media strategies to integrate with overall marketing tactics.

Senior Account Executive

iHeartMedia
04.2012 - 07.2017
  • Identified and solicited new business; serviced and grew existing accounts.
  • Responsible for developing persuasive proposals in response to client needs and/or opportunities.
  • Responsible for ensuring client satisfaction through cooperative communication.
  • Negotiated rates consistent with iHeartMedia’s operating goals and budgets and ensured prompt payment.
  • Implemented changes quickly in response to market dynamics or customer demands.
  • Negotiated contracts with customers ensuring mutually beneficial agreements.
  • Provided leadership and mentorship to junior team members, driving them to success.
  • Developed and implemented successful sales strategies to exceed revenue goals.

Education

Communications Studies, Journalism and Professional Writing

Longwood University
Farmville, Virginia

Skills

  • Ability to connect and communicate with a variety of people
  • Outgoing personality, self-motivated, reliable, and professional
  • Excellent verbal & written communication skills
  • Flexible and creative, with an ability to handle stress and deadlines
  • Prospecting experience through cold calling, networking, and research
  • Digital Media and Multicultural Marketing Strategies
  • Customer Relationship Management (CRM)
  • Client Acquisition and Retention
  • Client Relationship-Building
  • Client Needs Assessment
  • Territory Management
  • Marketing Campaigns
  • Revenue Generation
  • Sales Presentation

Accomplishments

  • Virginia Association of Broadcasters Best of the Best 2021 -2022
  • Brand Ambassador Women in Radio 2021-2022
  • Urban One President’s Club 2020 & 2021

RECOMMENDATIONS

  • Anissa Turner Randolph, Marketing Director Radio One, (757) 284-4524, Rae Berryman is a solution based creative who puts her client’s needs first. Any client that Rae has had a chance to work with always benefitted from her work ethic and drive.
  • Cory Kincaid, Senior Account Expert T-Mobile, (757) 660-5441, Rae is top tier talent. Someone with drive and resourcefulness that elevates any company or team she becomes a part of. I cannot recommend her enough!
  • Jasmine Snead, Radio Marketing Manager Whertile Law Group, (804) 292-5579, I have worked with Rae for years in Radio Sales. Rae is a go getter! She makes things happen for her clients... effectively and efficiently! She is well versed in many areas which makes everything that much smoother!
  • Charlie Vecchio, Vice President of Sales Chmura Economics & Analytics, (804) 615-4030, One word alone will sum up Rae... Attitude! Her professional and high energy demeanor is an asset to any organization. Not only is she willing to try anything new, but she embraces the opportunity wholeheartedly.
  • Melissa Noel, Senior Account Executive WWBT/NBC12, WUPV/CW Richmond, Me-TV Richmond, Bounce TV, (804) 230-2504, I had the pleasure of working with Rae for over 5 years at iHeart media. Rae is a go getter, hardworking and a truly an asset to her clients and employers. Over the years of knowing her, Rae has also become a close friend. She has an extremely creative mind, which allowed her to flourish during the pandemic. When others were losing business Rae was creating new ways for businesses to be seen and heard as well as grow.

Timeline

Business Account Executive

Spectrum Business
04.2025 - Current

DTVi Territory Sales Manager/DIRECTV LSP

Advantage Solutions
06.2023 - 02.2025

Local Sales Manager/Digital Sales Specialist

Radio One/Urban One
12.2019 - 09.2022

Digital Sales Lead

BH Media/Richmond Times-Dispatch
12.2018 - 11.2019

Regional Multi-Cultural Marketing Point Manager

iHeartMedia
01.2016 - 07.2017

Senior Account Executive

iHeartMedia
04.2012 - 07.2017

Communications Studies, Journalism and Professional Writing

Longwood University

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