Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Rae King

Rae King

Colorado Springs,CO

Summary

Dynamic and performance-driven business professional with high integrity, strong work ethic and great leadership skills. Meticulous and resourceful Business Manager with proven success leading productive teams, controlling budgets, networking to drive growth initiatives and marketing to maximize brand outreach.

Overview

16
16
years of professional experience

Work History

Strategic Business Manager

TD Synnex
04.2022 - Current
  • Responsible for developing and executing strategies to achieve the company’s long-term goals
  • Analyzed market trends, conducted competitive research, and identified new business opportunities
  • Worked closely with executive leadership to align strategy with overall company goals and objectives
  • Built brand awareness, handled oversight and development of corporate strategies, and generated leads through marketing campaigns and programs
  • Considered business demands and customer preferences when developing pricing structures and marketing plans
  • Developed insights on marketing campaigns and consulted with service product development teams to enhance service products based on customer data
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.

Senior Strategic Alliance Manager

Scantron Technology Solutions
03.2018 - 03.2022
  • Built brand awareness, generated leads through marketing campaigns and programs
  • Considered business demands and customer preferences when developing pricing structures and marketing plans
  • Developed insights on marketing campaigns and consulted with service product development teams to enhance service products based on customer data
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
  • Built, implemented, and enhanced national marketing initiatives
  • Helped incorporate product changes to drive customer engagement and firm profits
  • Implemented marketing strategies resulting in 40% growth of customer base
  • Leveraged industry trends and competitive analysis to improve customer relationship building
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Coordinated innovative strategies to accomplish business objectives.

Channel Account Manager

Cintas
03.2016 - 04.2017
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
  • Tracked sales data to assess trends and make proactive strategy changes
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction
  • Motivated team members to meet and exceed sales targets
  • Developed highly profitable pipeline based on multiple sales penetration techniques
  • Liaised between account holders and various departments, communicating effectively to maintain customer satisfaction and uphold company protocols
  • Maintained extensive knowledge of competitors' offerings and presence in assigned territory
  • Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts
  • Visited customer locations to determine needs, set up contracts, and provide training
  • Asked appropriate open-ended questions to discover prospects' needs and requirements
  • Identified and qualified accounts to assess revenue potential
  • Brought in new accounts through successful networking strategies and promotional approaches
  • Forecasted account needs and metrics based on market and product data
  • Maintained weekly sales tracking and leadership reports to support operational enhancement and implement corrective actions
  • Resurrected and monetized dormant leads to build a book of business and increase revenues.

Business Consultant

Ecommerce, LLC
07.2015 - 02.2016
  • Set, enforced, and optimized internal policies to maintain efficiency and responsiveness to demands
  • Offered expertise on employee and business development plans to enhance implementation and routine oversight
  • Wrote and realigned key plans, including functional specifications, feasibility analysis, and requirements definitions to facilitate smooth and efficient improvement strategies
  • Identified key products, services, and customers and used data to devise innovative sales and marketing plans enabling dramatic growth
  • Provided personalized business consulting and overhauled services to strengthen client success
  • Evaluated situations and delivered targeted solutions using various tools and resources
  • Aided senior leadership during the executive decision-making process by generating daily reports to recommend corrective actions and improvements
  • Developed complete business plans and operational strategies for new and existing business
  • Enhanced client satisfaction ratings by resolving difficult customer issues through completion
  • Led corrective action plans, procedure development, staff performance reviews, and training programs.

Business Development Manager

ServRight
Columbus, Ohio
10.2008 - 12.2013
  • Built brand awareness, generated leads through marketing campaigns and programs
  • Considered business demands and customer preferences when developing pricing structures and marketing plans
  • Developed insights on marketing campaigns and consulted with product development teams to enhance products based on customer data
  • Compiled product, market, and customer data to forecast accurate sales and profit projections
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets
  • Helped incorporate product changes to drive customer engagement and firm profits
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
  • Developed innovative and targeted collateral to support overall branding objectives
  • Leveraged industry trends and competitive analysis to improve customer relationship building
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.

Channel Account Manager

Reliable IT
  • Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts
  • Conducted market research to attract clients in new territories
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts
  • Researched and customized service proposals for clients to meet requirements and set profitable compensation scale
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling
  • Contacted clients in person and on the telephone to obtain feedback about services purchased.

Education

Associate Degree - Sales & Marketing

Okanagan University College
06.1994

Skills

  • Corporate communications
  • Marketing and advertising
  • Staff management
  • Client communication
  • Product development
  • Strategic planning
  • Campaign management
  • Market Positioning
  • Coaching and mentoring
  • Vendor management
  • Brand development
  • Organization/Multi Tasker
  • Team liaison
  • Planning and execution
  • Partnership development
  • Trend analysis
  • Strategic planning and execution
  • Communications
  • Business development
  • Alliance Manager
  • Relationship Builder

Timeline

Strategic Business Manager

TD Synnex
04.2022 - Current

Senior Strategic Alliance Manager

Scantron Technology Solutions
03.2018 - 03.2022

Channel Account Manager

Cintas
03.2016 - 04.2017

Business Consultant

Ecommerce, LLC
07.2015 - 02.2016

Business Development Manager

ServRight
10.2008 - 12.2013

Channel Account Manager

Reliable IT

Associate Degree - Sales & Marketing

Okanagan University College

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