RAE D. PAUL
Storyteller, Content Creator, Project Manager
Mount Vernon
Summary
With over 12 years of experience in producing video content across various media platforms, I leverage my entrepreneurial mindset of creativity, leadership, and emotional intelligence to excel in digital production and business execution. My skillset includes writing, story development, video editing, brand strategy, marketing, and distribution. Additionally, I have successfully managed teams in diverse industries such as concierge services, client services, project management, restaurant management, and event production.
Overview
13
13
years of professional experience
Work History
CEO
CocoLife Creations LTD
02.2022 - Current
- Manages a team of 7+ full time and contractual employees to consistently produce, market and sell manufactured products.
- Consistently uses the knowledge of labor laws and payroll incentives to maintain employee satisfaction and retention.
- Organized the companies financial and operating databases.
- Established partnerships and strategic business relationships by negotiating contract terms and handling conflicts with procuring raw materials and vendors.
- Developed key operational systems to maintain substantial business growth and establish the brand quality.
Client Services Manager
Trinidad Carnival Connect Ltd
02.2017 - Current
- Maintains a database of vendors that include; real estate agents, hotel agents, drivers, event promoters, chefs and security
- Communicates with potential clients through digital and email marketing to close deals on our concierge packages
- Establishes an open line of communication for effective crisis management for clients during Carnival events
- Manages finances, financial databases, payroll & labor law records
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
- Established performance and service goals and held associates accountable for individual performance.
- Achieved high staff morale and retention through effective communication, prompt problem resolution, proactive supervisory practices and facilitation of proactive work environment.
Business Manager
Daogrow Beauty LTD
08.2021 - 01.2025
- Improved operations to lower the cost of goods and increased revenue
- Redesigned the brand logo, packaging based on data of target customers
- Manages and allocates finances for operations, payroll, vendors and distribution
- Analyzes financial, customer and digital data to write reports that set the plan for company growth
- Boosted brand engagement by creating compelling social media posts and campaigns specifically on Instagram and Whatsapp.
- Improved community interaction on social media platforms, responding to comments and messages, fostering loyal and active community.
- Managed content distribution across multiple channels, ensuring cohesive and consistent brand message.
- Analyzed performance data to refine content strategy, leading to improved engagement metrics across all channels.
- Optimize website content for SEO, leading to increase in organic traffic and higher visibility in search engine results.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Applied current editing and photography tools to tell great stories.
Restaurant Manager
Eddy's Restaurant & Lounge
01.2021 - 11.2022
- Managed 15+ full time and contractually employees that consisted of kitchen, bar, service and entertainment staff
- Upgraded financial records, payroll and inventory databases
- Established a regression model for the kitchen staff that created a consistent delivery of fresh produce to uphold quality food
- Implemented staff on customer service standards, safety procedures and sales strategies that increased sales by 25% in 6 months
Videographer / Video Producer
Office of Public Affairs, Columbia University
08.2013 - 01.2021
- Promoted Columbia University's marketing initiatives by shooting, editing, and producing digital audio/visual content
- Organised the maintenance of video archives for the department's production database
- Illustrated setup guides for multi-camera productions
- Organised with AV team on technical standards for recorded interviews with trustees, professors, university doctors & staff
- Collaborated with media and press to meet editorial deadlines and deliver department's narrative
- Edited video content produced for digital marketing on social media apps like Instagram, YouTube, Facebook and TikTok
Video Encoder, POST Product
WNET New York Public Media
01.2012 - 08.2013
- Transcoded and converted video and audio files of different formats for TV broadcast or online platforms.
•Managed incoming orders from clients via ScheduAll, phones, emails and in person. - Ingested satellite and off-air recordings and lay off tapes for edit ready quality. -Edit broadcast ready tapes for shows and promos spots.
- Logged and processed video content while uploading to the digital media archive. -Complete the process of DVD Authoring.
- Assisted in training new employees on encoding software and best practices for efficient performance.
- Demonstrated professionalism by consistently meeting or exceeding expectations in terms of both productivity and accuracy.
Education
Bachelor of Arts - Mass Communications & Media
TEMPLE UNIVERSITY
01.2005 - 1 2009
Master of Science - Business Management
FORDHAM UNIVERSITY
01.2019 - 1 2021
Skills
- Corporate Communication
- Excel
- Google Sheets
- Flowcharts
- Graphs
- Videos
- Sketches
- Project Management
Timeline
CEO
CocoLife Creations LTD
02.2022 - Current
Business Manager
Daogrow Beauty LTD
08.2021 - 01.2025
Restaurant Manager
Eddy's Restaurant & Lounge
01.2021 - 11.2022
Master of Science - Business Management
FORDHAM UNIVERSITY
01.2019 - 1 2021
Client Services Manager
Trinidad Carnival Connect Ltd
02.2017 - Current
Videographer / Video Producer
Office of Public Affairs, Columbia University
08.2013 - 01.2021
Video Encoder, POST Product
WNET New York Public Media
01.2012 - 08.2013
Bachelor of Arts - Mass Communications & Media
TEMPLE UNIVERSITY
01.2005 - 1 2009
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