RAE ZELALEM

Evermore was founded to support small business owners in the ideation and execution of strategy that aligns and moves business goals towards continued growth, innovation, efficiency, and improvement. Clients were able to expand their business through services that including: consultations, operational workflows, marketing strategy to niche down target markets, as well as custom branding and communication materials. My role successfully:

• Supported small business owners with detailed road maps of action items and project goals to grow business success and increase profit levels
• Developed social media strategy for niche market to increase customer engagement and e-commerce opportunities through influencer marketing and events
• Launched product line for lifestyle brand to include brand profiles, custom accessories, apparel and personalized event/home decor
• Managed and taught email marketing encompassing content development, SEO and distribution using various automation platforms.
• Provided support in creating, analyzing, and predicting metrics for small business owners, empowering them to track progress and make informed decisions that drive growth and success.
• Provided support in creating, analyzing, and predicting metrics for small business owners, empowering them to track progress and make informed decisions that drive growth and success.

My role required an immense amount of creativity, diligence and collaboration to ideate and execute projects/programs exceed OKRs and generate cross-channel ROI with data-driven solutions. A few of my recent successes include:

• Created strategies to successfully launch new markets and increase brand awareness through influencer marketing, campaigns, events and brand partnerships
• Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
• Collaborated with cross-functional teams to produce high-quality content that effectively communicated brand values and messages
• Oversaw the recruitment and onboarding of new staff and brand ambassadors for the Community department, organizing and scheduling training sessions and events, and providing necessary training materials and presentations to enhance team performance.
• Created a strategic game plan for experiential marketing events, collaborating with community stakeholders and vendors, and conducting team round-ups to ensure seamless execution and successful outcomes.
• Managed multiple programs and campaigns within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.

The Harbor LA is a non-profit in the heart of Los Angeles with a mission to be a place of home, healing, and hope to the South LA community. A glimpse into my role includes extensive collaboration with the leadership teams to create processes and oversee programs that cultivate forward-thinking and build an inclusive and service-oriented culture with measurable impact. My role successfully:

• Collaborated with founding members to develop organization's mission and vision
• Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
• Cultivated forward-thinking, inclusive and service-oriented culture to build and impact the local community
• Coordinated day-to-day activity of guest experience and marketing team members to achieve organizational goals
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
• Adhered to budget requirements with excellent planning and consistent expense monitoring.

• Developed and executed a comprehensive events strategy that resulted in a 25% increase in attendance and member satisfaction.
• Collaborated with the appropriate event team to evaluate the success of events based on attendance, satisfaction, and overall impact.
• Proactively identified and executed opportunities to connect members with each other, resulting in an increase in member engagement and community building.
• Developed strong relationships with local vendors to recommend and secure catering options and other services for members.