Summary
Overview
Work History
Education
Skills
Timeline
Generic

Raegan Keller

Fenton,MO

Summary

Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.

Overview

1
1
year of professional experience

Work History

Content Creator

RaisingSails
04.2023 - Current
  • Created dynamic graphics and pieces to increase website and social media traffic.
  • Implemented strategies and tactics to grow followers on social media channels.
  • Strengthened content through proofreading and editing.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Edited and proofread drafts of articles and other documents.
  • Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Managed competing deadlines with efficiency.
  • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
  • Promoted and marketed works through social media platforms.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Created content for websites and online publications.
  • Wrote quality content for clients, enabling site visitors to quickly obtain information.
  • Serve as point of contact for clients
  • Write press releases for clients
  • Managed social media platforms for various clients
  • Attend client events to capture video and photo content
  • Edit videos & photos from events for client social media & website

Communications Coordinator

National Children's Cancer Society
11.2022 - 04.2023
  • Generated clear, concise and original verbiage for written communications.
  • Helped edit and review content across internal platforms.
  • Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
  • Leveraged analytics to optimize communications strategies, better targeting audiences and achieving desired engagement and responses.
  • Wrote and edited content for operations, marketing and public relations needs.
  • Maintained message consistency across channels to fully support short- and long-term communications goals.
  • Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
  • Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
  • Collaborated with journalism and marketing teams to compile information and align company messaging.
  • Answered client queries and complaints to provide strong customer service.
  • Organized and distributed final Board of Directors presentation packets
  • Monitored Facebook fundraisers
  • Gathered timely content to share with social media marketing team
  • Stayed in touch with industry trends to best serve the organization
  • Responded to media requests
  • Wrote compelling childhood cancer survivor stories

Marketing Specialist

PENN Entertainment
07.2022 - 10.2022
  • Worked closely with in-house design team to develop visuals for content.
  • Monitored trends in social media, industry, and competitive landscape to create new material
  • Planned and executed all promotions, giveaways, drawings, and VIP events
  • Provided recaps and feedback from all promotions
  • Created and distributed marketing materials to other departments
  • Coordinated and lead promotinoal planning
  • Built strong relationships with other departments
  • Documented promotional details, build, and review
  • Developed questionnaires and facilitated focus group discussions.
  • Utilized specialized software to capture and process data.

Education

Bachelor of Science - Public Relations

Missouri State University
Springfield, MO
05.2022

Skills

  • Digital Publishing
  • Social Media Marketing
  • SEO Strategies
  • Content Scheduling
  • Audience Engagement
  • Video Editing
  • Digital Photography
  • Traditional Marketing
  • Social Media Management
  • Social Media Content Campaigns
  • Copywriting
  • Email Campaigns
  • Event Planning
  • Digital Marketing
  • Influencer Collaboration
  • Campaign Monitor

Timeline

Content Creator

RaisingSails
04.2023 - Current

Communications Coordinator

National Children's Cancer Society
11.2022 - 04.2023

Marketing Specialist

PENN Entertainment
07.2022 - 10.2022

Bachelor of Science - Public Relations

Missouri State University

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Raegan Keller