Raekwon Johnson
Brooklyn,NEW YORK
Summary
Results-driven sales professional with a strong track record in fashion retail, luxury sales, and entrepreneurship. Proven ability to exceed sales targets, build lasting client relationships, and negotiate high-value deals. Passionate about business growth, customer engagement, and delivering exceptional brand experiences.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Founder/Creative Director
Fiery Jewelry
01.2022 - Current
- Spearheaded the creation of a 1990s-inspired fine jewelry brand with over 5,000 orders in its first year
- Designed and implemented comprehensive brand strategies to establish a distinctive identity within the luxury market
- Cultivated customer relationships, driving retention and brand loyalty through exceptional service and product quality
- Oversaw end-to-end operations, including CAD design, marketing, and financial planning, ensuring consistent growth and profitability
- Led the brand's positioning as a trend-driven, aspirational name in fine jewelry
Assistant Stylist
Jeremy Haynes LLC
01.2018 - Current
- Style celebrity clients, including Usher, Jhené Aiko, and other high-profile figures, for red carpets, press appearances, and editorials
- Source luxury and emerging designer pieces, ensuring seamless outfit coordination for high-visibility events
- Manage fittings, alterations, and final styling execution, maintaining a meticulous eye for detail
- Work closely with designers, PR agencies, and showrooms to secure exclusive wardrobe pieces
Digital Marketing Manager
Luxe To Kill
03.2021 - 08.2023
- Developed and executed comprehensive marketing strategies to elevate brand visibility and drive customer engagement in the competitive luxury loungewear market
- Oversaw digital and social media campaigns, increasing online sales by 30% year-over-year through targeted influencer partnerships and content creation
- Collaborated with cross-functional teams to streamline product launches, ensuring consistent alignment with brand identity and market trends
- Curated exclusive events and brand activations, strengthening Naked Wardrobe's positioning as a leading contemporary lifestyle brand
- Implemented customer analytics tools to optimize marketing performance, increasing conversion rates and customer retention by 20%
- Partnered with luxury retailers to expand brand reach, managing partnerships and ensuring consistency in visual merchandising and marketing efforts
Visual Merchandiser
Topshop
05.2019 - 02.2020
- Elevated client experiences by curating personalized wardrobe solutions aligned with current luxury fashion trends
- Analyzed customer preferences to enhance product recommendations, achieving a 25% increase in repeat clientele
- Designed visually compelling in-store displays that drove a 15% uptick in foot traffic and sales
Education
Bachelor of Arts - Fashion Marketing & Merchandising
LIM College
New York, NY05.2026
Skills
- Brand Development & Strategy
- Luxury Product Marketing
- Campaign Development & Execution
- Data Analysis & Trend Forecasting
- Cross-Functional Teamwork
- Stakeholder engagement
- Adobe Creative Suite
- Shopify
- Magento
- WooCommerce
- Google Analytics
- SEO/SEM
- Content writing & editing
- Employee communications
- Social media content creation
Certification
- Digital Marketing Certification, LSU, 2022
- Fashion Forecasting Workshop, Parsons, 2021
- Leadership & Management Training, Harvard University, 2021
Timeline
Founder/Creative Director
Fiery Jewelry
01.2022 - Current
Digital Marketing Manager
Luxe To Kill
03.2021 - 08.2023
Visual Merchandiser
Topshop
05.2019 - 02.2020
Assistant Stylist
Jeremy Haynes LLC
01.2018 - Current
Bachelor of Arts - Fashion Marketing & Merchandising
LIM College
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