Rafael Castillo
Guangzhou,China
Summary
Working in Digital Advertising and E-Commerce for 6+ years. I have been in charge of Managing Advertising campaigns, from campaign optimization, assisting with copywriting and creatives, as well as translations. Some campaigns I've worked on spent over 350k USD which has required a high amount of research, proofreading, and teamwork.
Something else I am proud to share is attending conferences and affiliate fairs as a translator for the company and helping to reach agreements that proved beneficial.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Campaign Manager
PW Advertising
02.2019 - 01.2024
- Launch marketing campaigns on FB Ads primarily, and analyze its performance for best results
- Profitably managed between 4 to 10 accounts at a time
- Learned WordPress, Shopify, Canva, Photoshop, and other tools to be improve results.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Translated website content from other languages to English.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Reviewed final work to spot and correct errors in punctuation, grammar and translation.
New Business and Campaign Manager
RM Solutions
02.2016 - 12.2018
- Launch, analyze and optimize campaigns to improve results
- Establishing personal relations with transnational companies, translation and interpreting
- Advertising was done on Facebook Ads, Voluum, Thrive, Native, etc.
- Translated website content from other languages to English.
Translator
Human Quality
09.2018 - 12.2018
- Translation and Interpreting to help American Companies communicate with Spanish Speaking citizens in the USA.
- Communicated with clients to understand interpreting needs and provide best service possible.
- Utilized active listening skills and cultural sensitivity to convey accurate interpretations.
- Maintained message content, tone, and emotion as closely as possible.
Education
Bachelor of Arts - Audio Engineering And Music Production
Academia De Música Fermatta
Mexico City02.2014
Bachelor of Arts - Comunication Science
Universidad Del Valle De México
Mexico City09.2017
Skills
- Excel
- Canva
- Adobe
- Audio Software
- Teamwork
- WordPress
- Shopify
- Creativity
- Tracking Apps
- Facebook Ads
- Copywriting
- Document Translation
- Proofreading skills
- Editing skills
Certification
- Advanced Facebook Advertising, LinkedIn Learning, 05/2021, 06/2021, Exploring how to more succesfully use creatives and writing to get better results on Social Media Campaigns.
- Excel Green Belt, A2 Capacitación, 07/2022, 09/2022, Learning how to use Excel for Data Analysis. Including Pivot Tables, Formulas, and creating Dashboards to display the data.
- Interpreting/Translation, Human quality, 07/2018, 08/2018, Training provided for translation between American Companies and Latinos.
- Master in Digital Marketing, Neetwork, 04/2022, Present, Creating a Website using WordPress, Elementor, Plugins, and more.
Languages
Spanish
Native or Bilingual
English
Full Professional
Chinese (Mandarin)
Limited Working
Timeline
Campaign Manager
PW Advertising
02.2019 - 01.2024
Translator
Human Quality
09.2018 - 12.2018
New Business and Campaign Manager
RM Solutions
02.2016 - 12.2018
Bachelor of Arts - Audio Engineering And Music Production
Academia De Música Fermatta
Bachelor of Arts - Comunication Science
Universidad Del Valle De México
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