Summary
Overview
Work History
Education
Skills
Hobbies
Additional Information
Languages
Timeline
Generic

RAFAEL CUELLAR

HOUSTON,TX

Summary

Dynamic leader with proven success in boosting revenues and customer retention at companies. Excelled in managing key accounts, driving sales and marketing goals, and fostering team support. Good in Microsoft Office and communication, adept at building lasting client relationships through exceptional service and strategic problem-solving.

Overview

13
13
years of professional experience

Work History

Route Sales Representative

Chef Merito
08.2023 - 09.2023
  • Distribute, sell, manage and place product in the different points of sales assigned (Fiesta Market and Kroguer Super Stores).
  • Displayed products properly at customer sites and according to company specifications and policies.
  • Maintained positive relationships with customers using good communication and follow-through abilities.
  • Boosted revenues by upselling and cross-selling products to new and established customers.
  • Collaborated with customers to identify needs and provided catered solutions

Sales Manager

Cervecería Salvadoreña (Brewery Company)
09.2018 - 03.2020
  • Sales and trade marketing manager for modern trade like Walmart, C-Stores, and more . (mass consumption).
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.

KAM (Key Account Manager)

Spectrum Brands
07.2010 - 09.2018
  • Sales and trade marketing manager for modern trade and marketing in traditional trade (mass consumption).
  • Educated clients on new products to increase customer engagement with brand.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Management of Customer Chains such as: Super Markets (Walmart), C-Stores, DIY, Food Marts, etc.

Education

Bachelor in Business Administration

Universidad Evangélica De El Salvador
El Salvador, San Salvador
12.2011

Skills

    Sales Goals

    Customer Retention

    Team Support

    Team Work

    Customer service
    Organizational skills
    Microsoft Office
    Communication skills
    Leadership skills
    Professionalism

Hobbies

- Sports
- Family time
- Time with friends

Additional Information

JOB REFERENCES

- Jerry Garcia
Energizer Regional Marketing Manager
Country: Guatemala, Guatemala.
Contact: +502 3393 0666

- Litai Santos
Upfield Regional Sales Manager
Country: El Salvador, San Salvador.
Contact: +503 7853 4200


PERSONAL REFERENCES

- Daniel Laffy
Country: USA, HOU TX
Contact: 346 206 8664

- Hernán Alemán
Country: USA, Dallas TX
Contact: 972 523 8044


- Gerardo Santamaria

Country: Guatemala, Guatemala.

Contact: +502 3039 7144


Languages

Spanish
Native or Bilingual
English
Professional Working

Timeline

Route Sales Representative

Chef Merito
08.2023 - 09.2023

Sales Manager

Cervecería Salvadoreña (Brewery Company)
09.2018 - 03.2020

KAM (Key Account Manager)

Spectrum Brands
07.2010 - 09.2018

Bachelor in Business Administration

Universidad Evangélica De El Salvador

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RAFAEL CUELLAR