Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Rafael Cunha

Brooklyn

Summary

Visionary, purpose-driven finance and operations executive with 20+ years of international experience leading teams and scaling businesses across the U.S., France, and Brazil. Recognized for building high-performing teams, driving substantial cost savings, and enhancing operational efficiency. Proven track record in FP&A, supply chain management, commercial planning, S&OP, and strategic leadership in both startups and global companies. Adept at bridging financial and business strategy to accelerate growth.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Sr Director of Finance and Operations (CFO & COO)

Biologique Recherche
05.2024 - Current
  • Led financial turnaround through visibility, accountability, and strategic cost reduction.
  • Launched monthly EBITDA reviews with business leaders, helping recover from revenue shortfalls.
  • Delivered $1.2M savings in e-commerce shipping and improved service levels.
  • Reduced B2B logistics costs by $500k through 3PL renegotiation and stronger contracts.
  • Drove margin analysis by channel and built new revenue management simulators.
  • Improved CAPEX control with a $2M impact on cash.
  • Implemented Working Capital Committee and reduced inventory and AR days.
  • Rolled out Agile (Kanban + Scrum), increasing project throughput by 23.5%.
  • Cut month-end close from 10 to 6 days.

Head of Finance, Operations & IBP (CFO & COO)

Natura International Inc.
01.2017 - 01.2024
  • Improved EBITDA margins and drove e-commerce sales growth.
  • Expanded brand into Canada and Amazon USA.
  • Created new e-commerce journey including trial offers, subscriptions, loyalty, and referrals.
  • Implemented S&OP process and data analytics culture.
  • Led $450k wholesale EBITDA negotiation.
  • Piloted Social Selling Program (Direct Selling).
  • Switched ERP from NetSuite to Shopify & Quickbooks, saving $1M.
  • Delivered $120k in accounting efficiencies.

Global FP&A Manager / LATAM FP&A Manager

Avon Products Inc.
01.2008 - 01.2017
  • Led budgeting and performance analysis across LATAM and Global teams.
  • Managed up to $80M in marketing budgets and delivered actionable insights.
  • Provided strategic finance recommendations to Board and executive leadership.
  • Achieved $20M in savings through systems reconciliation (Hyperion + Microsoft BI).
  • Developed pricing models, new margin management tools, and cross-functional reporting.

Education

Bachelor’s - Business Administration

Universidade Fundação Santo André

Skills

  • Financial Planning & Analysis
  • Strategic & Business Planning
  • S&OP / IBP Implementation
  • Cost Optimization & EBITDA Growth
  • Budgeting & Forecasting
  • Cash Flow Management
  • Logistics & Supply Chain Strategy
  • Team Leadership & Development
  • ERP & BI Systems (JD Edwards, Dynamics, Shopify, Power BI)

Certification

Advanced ChatGPT for Finance

Nicolas Boucher Online

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Native or Bilingual

Timeline

Sr Director of Finance and Operations (CFO & COO)

Biologique Recherche
05.2024 - Current

Head of Finance, Operations & IBP (CFO & COO)

Natura International Inc.
01.2017 - 01.2024

Global FP&A Manager / LATAM FP&A Manager

Avon Products Inc.
01.2008 - 01.2017

Bachelor’s - Business Administration

Universidade Fundação Santo André

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