Summary
Overview
Work History
Education
Skills
Additional Information
Interior Design, Home Renovation and DIY Projects, Event Planning
Timeline
Generic

Rafael Gomez

New York,NY

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills.

Results-oriented operations and media professional with 15+ years of experience in brand management, budget oversight, and team leadership. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Proficient in using independent decision-making skills and sound judgment to develop and implement efficient processes, manage client relationships, and achieve departmental goals geared toward positively impacting company success.




Overview

21
21
years of professional experience

Work History

Director, Brand Operations Analytics

Horizon Media
01.2018 - 07.2022
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Optimized staff performance by designing comprehensive training programs tailored to individual needs.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
  • Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
  • Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
  • Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
  • Cultivated high-performance executive team, selecting and mentoring candidates for key leadership roles.
  • Led cross-functional teams to exceed benchmarks for SLA delivery, staying on top of challenging schedules with multiple competing timelines.
  • Transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Hired, trained, and supervised staff within the Brand Operations/Budget Analyst department.
  • Ensured company policies and procedures were adhered to by developing and maintaining training materials.
  • Partnered with the VP of Brand Operations to identify and set strategic and organizational priorities.
  • Developed and maintained efficiency improvements to allow the Brand Operations team to better serve clients.
  • Proactively identified operational gaps and implemented process improvements.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.

Supervisor Budget Coordination

Horizon Media
10.2015 - 01.2018
  • Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
  • Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
  • Resolved conflicts among team members promptly, maintaining a harmonious working environment conducive to productivity.
  • Enhanced communication within the team by holding regular meetings and encouraging open dialogue among all members.
  • Collaborated with other departments to achieve organizational goals, fostering teamwork across various functions.
  • Conducted performance evaluations for staff members, identifying areas of improvement and guiding professional development plans.
  • Implemented safety protocols to minimize workplace accidents and maintain compliance with industry standards.
  • Reduced employee turnover by fostering a positive work environment and providing ongoing feedback to staff members.
  • Developed staff skills through targeted training programs, resulting in improved performance and career growth opportunities.
  • Identified operational inefficiencies and implemented corrective measures to increase effectiveness.
  • Achieved significant improvements in operational efficiency, introducing and enforcing quality control measures.
  • Developed comprehensive training program for new hires, significantly reducing learning curve and integrating them into team quickly.
  • Facilitated seamless communication between departments, ensuring that all teams were aligned with company goals.
  • Fostered culture of continuous improvement, encouraging team to suggest and implement process enhancements.
  • Enhanced operational workflow, identifying and eliminating bottlenecks in daily procedures.
  • Evaluated staff performance and provided coaching to address inefficiencies.
  • Collected, arranged, and input information into database system.
  • Educated staff on organizational mission and goals to help employees achieve success.
  • Conducted regular reviews of operations and identified areas for improvement.
  • Generated reports detailing findings and recommendations.
  • Frequently inspected production area to verify proper equipment operation.
  • Developed effective improvement plans in alignment with goals and specifications.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Devised and implemented processes and procedures to streamline operations.
  • Helped meet changing demands by recommending improvements to business systems or procedures.
  • Maintained database systems to track and analyze operational data.
  • Managed a staff of ten Budget Coordinators, improving workflow and eliminating manual processes.
  • Provided analysis and suggestions for system refinements and enhancements.
  • Partnered with Financial Shared Services Management to ensure clear communication across departments.
  • Led teams to compile documents for the estimate/reconciliation billing process due monthly and yearly for internal/external audits
  • Served as a liaison between clients, budget, billing, and brand teams on client billing matters.

Budget Project Manager

OMD Media
02.2014 - 09.2015
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
  • Led cross-functional teams to successful project completions, improving team cohesion and productivity with effective leadership strategies.
  • Facilitated smoother project transitions, ensuring thorough documentation and effective handovers.
  • Enhanced project visibility, implementing dashboard and reporting tools for real-time progress monitoring.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Reported regularly to managers on project budget, progress, and technical problems.
  • Sourced, vetted and managed vendors needed to accomplish project goals.
  • Verified quality of deliverables and conformance to specifications before submitting to clients.
  • Monitored and assisted with workflow processes across all media-related departments.
  • Managed and reviewed receipt of MPAs and contracts.
  • Generated monthly client billing, ensuring activity aligned to media plans.
  • Handled client receivables, vendor billing/payables, and client/vendor inquiries.
  • Provided client and teams with various budget reports.

Digital Media Reconciliation – Operations Director

MediaVest Worldwide
01.2011 - 09.2013
  • Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
  • Reviewed financial and operational reports on regular basis to make effective decisions.
  • Initiated change management strategies that effectively addressed employee concerns while driving forward organizational transformation efforts.
  • Led, supervised and provided strategic direction for workforce of 15 employees.
  • Analyzed performance metrics and identified key areas for improvement, leading to optimized processes across the organization.
  • Cultivated a high-performance work environment by setting clear expectations and fostering open communication among employees.
  • Managed payroll processes by collecting staff time sheets, checking accuracy, correcting hours, tracking in database and approving routing.
  • Championed innovation by encouraging creative problem-solving among team members, yielding new ideas for process improvements and cost reduction initiatives.
  • Designed training programs for employees that resulted in increased skills proficiency and higher workplace morale.
  • Established quality customer relationships through consistent delivery on commitments.
  • Implemented cutting-edge technologies to optimize workflow efficiency and enhance overall operational performance.
  • Mentored employees and offered constructive feedback for performance improvement.
  • Slashed overtime expenses by restructuring staff and management team schedules.
  • Ensured compliance with industry regulations through diligent oversight of daily operations and thorough documentation practices.
  • Supervised operational processes and procedures for sales, supply chain management, distribution and resourcing.
  • Analyzed business operations and implemented strategies to improve operational cohesiveness.
  • Achieved team goals through formalized training plans, coaching, and performance management.
  • Defined, implemented, and revised operational policies and guidelines.
  • Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
  • Collaborated with senior management to develop and execute long-term corporate goals and objectives.
  • Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
  • Interacted well with customers to build connections and nurture relationships.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Assisted in recruiting, hiring and training of team members.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Built and developed relationships with vendors while maintaining high-quality communication.
  • Managed a team of digital operational personnel, overseeing reconciliation and client service.
  • Established departmental goals, objectives, and operating procedures.
  • Developed key performance measures for the Digital Reconciliation department.
  • Assisted with compliance of financial reporting requirements.

Digital-Online Media Reconciliation Assoc.Director

MediaVest Worldwide
02.2008 - 12.2010
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Assisted in recruiting, hiring and training of team members.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Spearheaded innovative approaches to resource allocation and strategic planning.
  • Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
  • Navigated company through periods of significant change, maintaining focus on long-term strategic goals
  • Transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams.
  • Led cross-functional teams to exceed benchmarks for SLA delivery, staying on top of challenging schedules with multiple competing timelines.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Reported issues to higher management with great detail.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Conducted bi-weekly meetings to discuss major discrepancies and system issues needing resolution
  • Mentored and trained staff on system software and workflow to identify inefficiencies, inaccuracies and increase quality
  • Mentored and trained staff on system software and workflow to identify inefficiencies, inaccuracies and increase quality
  • Prepared numerous in-house documents including system training tutorials, internal workflow process docs and media pacing reports while monitoring teams reconciliation progress through various system reports
  • Liaison between the Digital Media Buying / Planning and Reconciliation team
  • Worked in conjunction with Senior Management on problem identification and resolution
  • Assisted in recommendations of system implementation/enhancements to increase Financial Operations service regarding digital online reconciliation, participated in system projects as a UAT tester based on these recommendations
  • Validated team’s monthly third-party Ad serving reports against vendor contracts
  • Worked with Media teams and vendors regarding (No Buys) buys not entered into MediaOcean system

Digital-Online Media Reconciliation - Ops Manager

MediaVest Worldwide
02.2006 - 01.2008
  • Identified opportunities for process automation, leading to increased efficiency and reduced manual workload for staff members.
  • Managed daily operations, ensuring smooth workflow and optimal resource allocation across departments.
  • Enhanced employee performance with focused training programs, coaching, and mentoring initiatives.
  • Balanced competing priorities in a dynamic environment, ensuring timely completion of tasks while maintaining high standards for quality and safety.
  • Conducted bi-weekly meetings to discuss major discrepancies and system issues needing resolution
  • Trained staff on system software and workflow to identify inefficiencies, inaccuracies and increase quality
  • Prepared in house documents including system training tutorials, internal workflow process docs, media pacing reports and monitoring team’s reconciliation progress through various system reports
  • Liaison between the Digital Media Buying / Planning and Reconciliation team, Managed third party Ad serving reports to validate monthly delivery data against vendor invoicing / ordered / signed contracts
  • Worked in conjunction with Senior Management on problem identification and resolution
  • Recommended system enhancements to increase Financial Operations regarding digital online reconciliation,
  • Active participant in system projects as a UAT tester based on recommendations
  • Tracked campaign budgets, and analysis of insertion order contracts
  • Worked with Media teams and vendors regarding (No Buys) buys not entered into MediaOcean system
  • Managed third party Ad serving reports to validate monthly delivery data against vendor contracts
  • Trained Digital Media Associates on buy maintenance of estimates, BA, Order execution & No buys


Direct Response Media Buyer

Zenith Optimedia
04.2005 - 06.2006
  • Juggled multiple projects and several clients at time successfully and always met tight deadlines.
  • Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
  • Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
  • Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
  • Maintained communication with all Station Sales Reps in requesting inventory avails, rate cards, pre and post logs
  • Generated BVS, and Nielsen reporting for buy maintenance or quarterly analysis for end of year post analysis
  • Managed buy entries in CORE Buy, CORE DR
  • Composed Buy Authorizations, Station Orders, and final signed media plans
  • Communicated and conducted bi-weekly meetings with media reconciliation teams to ensure reconciled activity is captured with monthly billing cycles for final billing and payment

Client Accounting Media Biller

Zenith Media
09.2001 - 03.2004


  • Executed monthly billing tasks and requested missing or revised invoices from station vendors
  • Maintained client and vendor information in company's software database
  • Identified, researched, and resolved billing variances to maintain system accuracy and currency with buying team
  • Compiled and sent all discrepant media invoicing and buy match reports to buying team for reconciliation
  • Cleared all resolved media invoicing & match reports for payments followed by providing copies to AP team

Education

Bachelor of Science - Business Administrative

Mercy College
New York
06.2006

Skills

Strategic Planning

Verbal and written communication

People Management

Operations Management

Team Management

Creativity and Innovation

Issues Resolution

Budget Management

Hiring and Retention

Charismatic Leader

Staff Development

Additional Information

MS Office Suit

Interior Design, Home Renovation and DIY Projects, Event Planning

I have always had an interest in home interior design and have worked on a couple of independent projects in which I was able to learn and grow while enhancing my creativity. Ever since it's been something that I have been doing during my free time to keep busy and I get better with every project that I take on. I also have had the chance to serve as an apprentice or soundboard to a friend who owns his own event planning company. We will sometimes meet to chat design ideas or we'll both sometimes have deep dive brainstorming sessions regarding his upcoming or future events / venues, which is another great way for me to be as creative and imaginative as I'd like to be with little judgement. Lastly, I also find furniture that has been dumped on to the city streets, and if I find that it still holds a good structure and is in good condition I will take it and repurpose / reface it to give it a new look and either give it away to anyone interested, gift it, or even on occasion sell it depending on vested time and labor of that given project.

Timeline

Director, Brand Operations Analytics

Horizon Media
01.2018 - 07.2022

Supervisor Budget Coordination

Horizon Media
10.2015 - 01.2018

Budget Project Manager

OMD Media
02.2014 - 09.2015

Digital Media Reconciliation – Operations Director

MediaVest Worldwide
01.2011 - 09.2013

Digital-Online Media Reconciliation Assoc.Director

MediaVest Worldwide
02.2008 - 12.2010

Digital-Online Media Reconciliation - Ops Manager

MediaVest Worldwide
02.2006 - 01.2008

Direct Response Media Buyer

Zenith Optimedia
04.2005 - 06.2006

Client Accounting Media Biller

Zenith Media
09.2001 - 03.2004

Bachelor of Science - Business Administrative

Mercy College

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Rafael Gomez