Rafael Granados
Austin,TX
Summary
Dynamic professional with a proven track record at Dell Technologies, excelling in performance analytics and cross-departmental collaboration. Spearheaded UTM integration, reducing ad spend inefficiencies by 33%, and achieved 118% of sales quotas through strategic customer relationship management. Expert in cost optimization and operational efficiency, leveraging Excel for data-driven decision-making.
Overview
5
5
years of professional experience
Work History
Market Campaign Coordinator - Capture Acquisition
Better Business Bureau
Austin , Texas
03.2024 - Current
- Led UTM integration, improving tracking and reducing ad spend inefficiencies by 33%. Trained 5 Better Business Bureaus (BBBs) on UTM usage, optimizing marketing strategies.
- Conducted web traffic analyses, implemented "No Pixel" workarounds, and improved Google Ad Campaign performance. Boosted online conversions and optimized ad spend through data-driven strategies.
- Managed Dell x BBB partnership, advocated for API improvements, and optimized vendor relationships. Suggested targeted AdWord campaigns based on SEO insights, cutting ad costs by 61%.
- Improved lead distribution and transitioned to a new marketing agency, reducing costs by 61%.
- Developed a data-driven approach to assess lead quality, driving a 50% increase in qualified leads.
Senior Account Manager
Dell Technologies
Austin , Texas
10.2021 - 12.2023
- Focused on increasing customer spend in B2B technology accounts in the US- supporting various market segments including OEM, Software Licensing, Warranty, Installation, Client Systems and Enterprises
- Achieved on average, 118% of quota each quarter by nurturing relationships and growing revenue through strategically positioning Dell’s broad portfolio of data storage, cloud infrastructure, supporting various products across multiple manufacturers/vendors.
- Managed and Coached Inside Sales Representatives . Causing an overall 110% increase of Inside Sales Representatives quota attainment
- Managed and sustained over 120 customer accounts through the full sales cycle of qualifying, pricing, price negotiations, rebates, inventory management, demand forecasting and shipping logistics
- Collaborated with cross functional teams to orchestrate multiple touch-points and value add messaging to our clients
Inside Sales Representative
Dell Technologies
Autin, TX
06.2020 - 10.2021
- Grew the customer base by 418 new/current client accounts through strategic partnerships and outbound activities
- Utilized sales techniques and strategies to build customer relationships and close sales, resulting in a quota attainment achievement of 214%
- Average quota attainment of 172%
- Utilized CRM tools to track customer contacts, interactions, and sales opportunities
- Researched customer needs to inform product development and create targeted sales pitches
Education
BBA - Marketing
Texas Tech University
Lubbock, TXSkills
- Program Coordination
- Performance Analytics
- Cross-departmental Collaboration
- Stakeholder and Vendor Management
- Operational Efficiency
- Training and Development
- Cost Optimization
- Excel
Languages
Spanish
Limited
References
References available upon request.
Timeline
Market Campaign Coordinator - Capture Acquisition
Better Business Bureau
03.2024 - Current
Senior Account Manager
Dell Technologies
10.2021 - 12.2023
Inside Sales Representative
Dell Technologies
06.2020 - 10.2021
BBA - Marketing
Texas Tech University
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