Rafael Rodriguez
6942 46th Way N
Summary
Accomplished District Manager Repeated success and achievement, improving productivity, customer satisfaction, and bottom line profits Profit-driven and strategic motivator with success building cohesive, trusting, and mutually productive relationships, ensuring customer loyalty, satisfaction, improved sales performance, enhanced efficiency and effectiveness, and increased year-over-year profits. Talent for driving sales expansion that generates record-setting sales revenues. Expert presenter, negotiator, and businessperson; able to forge solid relationships and build consensus across multiple organizational levels. Offering robust foundation in sales principles and strong desire to excel in fast-paced environment. Brings ability to quickly adapt to new sales techniques and tools, effectively managing time and resources. Ready to use and develop strategic thinking and communication skills in Area Sales Manager role.
Overview
32
32
years of professional experience
Work History
District Sales Manager
Coca Cola Florida
05.2021 - Current
- Streamline and facilitate operations while assisting with all business needs and people leadership of 30 employees and over 300 customers on the North of Sarasota
- Held overall accountability for achieving sales objectives by creating an effective business plan and business goals aligned with the Company sales targets
- Hire, coaching and development employees including sales merchandisers, sales account managers, sales merchandiser supervisor and field service representative
- Responsible of monitoring sales by positions and accounts, also follow up with business owners like, Walmart, Publix, Winn Dixie, Target and Drug and Value business
- Plan and schedule of staff and manage disciplinary actions
- Analyze inventory trends and supervise inventory management
- Facilitated open communication between leadership and sales merchandisers through monthly one-on-one discussions, group meetings as needed
- Encourage a positive environment, demonstrate company values and culture, and promote team building activities at all levels
- #1 District on Sales YTD in the Territory for past 3 Years
- Business review meeting
- #4 District on Rev, #10 on DNGP% and #4 on Volume YTD in the entire company
- #1 District on SSD IC for the past 3 Years
- Praised as a self-sufficient leader, making quality decisions, and instilling pride and accountability in staff
- Optimized staff performance by addressing areas of weakness within staff and introducing effective strategies
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
District Manager
Dollar General
03.2019 - 02.2021
- Company Overview: South Florida
- Streamline and facilitate operations while assisting with all business needs and team management of 19 stores within South Florida
- Held overall accountability for achieving sales objectives by creating an effective business plan and store goals aligned with the tactical sales plan
- Hire and train store managers and advise management on personnel function, talent development, and customer service
- Monitor the hiring, training, and scheduling of staff and manage disciplinary actions
- Analyze inventory trends and supervise inventory management
- Review and assess loss prevention data
- Facilitated open communication between leadership and team members through one-on-one discussions, group meetings as needed
- Encourage a positive environment, demonstrate company values and culture, and promote team building activities at all levels
- Commended for recognized success on the Fiscal Year 2020 Period 8 Performance Matrix; reached the top 20% of the Performance Matrix through dedication to the success of Dollar General stores and people
- Achieved the best employee engagement score in the company, reaching 92% in the 2020 survey
- Accomplished #2 in Sales Region 36 YTD
- Tasked to turn around underperforming District consisting of 18 stores; received a promotion to Florida after successful 4 months' work on the special project in Mississippi
- Fueled growth of the business through internal promotions to develop future leaders of the organization; trained and developed new managers and selected the right candidates
- Play an integral role in achieving district targets, delivering growth, and maximizing customer satisfaction
- Slashed losses by reviewing and analyzing loss prevention data and implementing effective action plans
- Praised as a self-sufficient leader, making quality decisions, and instilling pride and accountability in staff
- Optimized staff performance by addressing areas of weakness within staff and introducing effective strategies
- South Florida
Community Leader & Store Manager
Walgreens & Boots Alliance
08.1992 - 02.2019
- Provided full end-to-end accountability for all aspects of multiple communities within the Walgreens organization (Puerto Rico & Florida); managed and streamlined daily operations, drove sales, oversaw P&L, scheduled, and developed business plans to optimize business growth and productivity
- Managed all new team member training and development
- Conducted coaching, counselling, and motivational sessions to analyze team members, Store Managers, and Pharmacy Managers
- Set standards for exemplary customer service and built team through an honest and clear direction to consistently meet and surpass customer and associate needs
- Supervised and directed receiving, stocking, pricing, returns, and transferred merchandise
- Strengthened Walgreens & Boots Alliance relationships and developed and organized community events
- Warmly welcomed and customers and patients and offered product knowledge and locations
- Maintained a clean, organized, and productive workplace
- Positioned #1 in Community for sales in the entire Puerto Rico market
- Introduced vendors summit for summer items for all stores in the Puerto Rico Market, consisting of 117 stores
- Earned recognition for contribution to community events in the entire Island of Puerto Rico
- Partnered with SM Community to adopt a Senior citizen site; cleaned the site monthly and offered food
- Hosted HIV awareness event; provided presentations to people in need in the Saint Petersburg FL Community
- Trusted to oversee the transition and reconstruction from El Amal to Walgreens in the Community of Puerto Rico, consisting of 8 stores
- Partnered with Store Managers and Pharmacy Managers to provide effective coaching and guidance; increased overall performance, supported operational focus, and developed future leaders
- Grew sales and controlled costs by analyzing financial and performance data to develop strategic plans
- Spearheaded efforts to ensure customers' expectations were consistently met while maximizing sales and improving company image through stellar customer service, merchandising and protection of store assets
- Noticed for a leadership style that can adapt effectively to changing environments
Education
Bachelor Degree - Business Administration, Minor Human Resources
Metropolitan University of PR
San Juan, Puerto Rico01.2014
Skills
- Store Operations & Management
- Customer Service & Satisfaction
- Staff Training, Coaching & Mentoring
- Employee Relations & Team Leadership
- Hiring & Onboarding Management
- Business Development & Growth
- Inventory Control & Management
- Exceeding Quota & Revenue Generation
- Performance Management & Evaluation
- Talent Development & Facilitation
- Process & Operational Improvement
- Visual Merchandising & Merchandising Strategies
- P&L, Budget Management & Cost Control
- Bilingual English & Spanish
- Sales team leadership
- Goal setting
- Sales presentations
- Sales expertise
Highlightsofexpertise
- Store Operations & Management
- Customer Service & Satisfaction
- Staff Training, Coaching & Mentoring
- Employee Relations & Team Leadership
- Hiring & Onboarding Management
- Business Development & Growth
- Inventory Control & Management
- Exceeding Quota & Revenue Generation
- Performance Management & Evaluation
- Talent Development & Facilitation
- Process & Operational Improvement
- Visual Merchandising & Merchandising Strategies
- P&L, Budget Management & Cost Control
- Bilingual English & Spanish
Professional Development
- Certified Pharmacy Tech, Florida Board of Pharmacy
- Certified Food Safety Manager, National Registry of Food Safety Professionals
Languages
English
Full Professional
Spanish
Full Professional
Timeline
District Sales Manager
Coca Cola Florida
05.2021 - Current
District Manager
Dollar General
03.2019 - 02.2021
Community Leader & Store Manager
Walgreens & Boots Alliance
08.1992 - 02.2019
Bachelor Degree - Business Administration, Minor Human Resources
Metropolitan University of PR
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