Rafael Suero
Elizabeth,NJ
Summary
Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals and growing business. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
14
14
years of professional experience
Work History
Service To Sales Coordinator
Allied Beverage Group, L.L.C.
09.2022 - Current
- Supporting a 400 + salesforce and sales management team including sales reps, field sales managers, key account managers, sales directors, purchasing agents, buyers and more.
- Intake & respond to incoming sales requests and other sources of communication to ensure complete satisfaction of request.
- Manage distribution of request with Operational Owners. Ability to follow up with Operational owners and escalate issues that cannot be resolve in a timely manner.
- Assist in the updates and distributions of Ad Hoc, weekly, monthly, quarterly, annual sales reports and scoreboards.
- Handles high dollar value invoice discrepancies upon request for review process with VP board.
- Reviewed operations data regularly to identify areas for improvement and implement corrective actions when needed.
- Manage the barrel program. Intake and work closely with operations to process the outbound shipments of barrels to key accounts.
- Maintain warehouse inventory of all bar and liquor store point of sales products, distributed throughout the state of New Jersey.
Managing Partner
Suero Cigars
06.2018 - Current
- Negotiated high-value contracts with clients, securing profitable partnerships for the company.
- Established and implemented business procedures and process improvements.
- Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
- Run outdoor events at street fairs, golf courses, liquor pairings, private residences, weddings and more.
- Manage the company's social media presence via Instagram, Google, Yelp and Facebook.
Account Executive
White Cap Construction Supply Inc.
06.2019 - 09.2022
- Prospects new sales opportunities and generate leads via outbound calling, emailing, and networking.
- Provides pricing quotes, delivery information, and order fulfillment - including all follow up tracking required to ensure customer satisfaction.
- Provides support for all customer service concerns, including providing efficient and effective solutions.
- Procures and maintains inventory, while also monitoring proper inventory turns.
- Manages relationships with vendors/suppliers to support sales and new to market products/equipment.
- Building and displaying new products in the showroom.
Client Service Representative
Suburban Auto Seats
03.2017 - 06.2019
- Manage a portfolio of 4,500 + customer accounts including UPS, FedEx, and Pepsi. With 70% of all clients returning as repeat customers.
- Generate $25,000-$45,000 in weekly sales, leading the company to a record quarter in Summer 2017.
- Manage a portfolio of 100+ customer accounts with nearly 20% of clients repeating orders.
- Prospect potential clients, secure meetings, and pitch product solutions for contracts up to $100,000.
- Design and maintain the company showroom and discount incentives.
- Manage the company website live chat feature, social media accounts (Facebook/Instagram)
- Handled sensitive client information with discretion, ensuring confidentiality at all times.
Inside Sales Representative
E&T Plastics
07.2016 - 03.2017
- Managed a portfolio of 80+ customer accounts; approximately 10 new accounts secured.
- Applied value pricing to optimize profit margins at minimum 30% markup.
- Pinpointed customer needs and make accurate product recommendations based on application.
- Performed scale calculations, outlined product designs, and provided specifications for new orders.
Sales Coordinator
Mack Boring & Parts Company
06.2010 - 07.2016
- Served as a liaison between customers and external vendors for order inquires and processing.
- Managed the company's online presence for additional earned revenue via Ebay and other third party websites.
- Maintained up to date knowledge of industry leading products, parts and related components.
- Processed all inbound sales calls and walk ins from established customers and new client leads.
Education
Diploma - Audio Technology
SAE Institute of Technology - New York
New York, NYCertificate - Sports Management
Columbia University
New York, NY08.2018
High School Diploma -
Elizabeth High School
Elizabeth, NJ06.2003
Skills
- Business-to-business
- Consumer sales
- Account acquisition & retention
- Account management
- Prospecting
- B2B
- Inside Sales
- Business Development
- Sales
- Outbound sales
- Warehouse Management
- Negotiation
- Superior relationship management skills
Additional Information
- Salesforce
- Oracle
- Microsoft Office Suite
- Quickbooks
- Social Media (Facebook/Instagram/Google)
- Ebay
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
Service To Sales Coordinator
Allied Beverage Group, L.L.C.
09.2022 - Current
Account Executive
White Cap Construction Supply Inc.
06.2019 - 09.2022
Managing Partner
Suero Cigars
06.2018 - Current
Client Service Representative
Suburban Auto Seats
03.2017 - 06.2019
Inside Sales Representative
E&T Plastics
07.2016 - 03.2017
Sales Coordinator
Mack Boring & Parts Company
06.2010 - 07.2016
Diploma - Audio Technology
SAE Institute of Technology - New York
Certificate - Sports Management
Columbia University
High School Diploma -
Elizabeth High School