Rafael Arturo Peralta
Remote
Summary
Seasoned marketing leader with 16 years of experience, including a past role as Director of Digital Marketing. Expert in driving growth through SEO/SEM, PPC, and data-driven optimization. Seeking to leverage comprehensive digital strategy and team management skills as a Director of Digital Marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sr. Manager, Paid Search Marketing & SEO
ODP Business Solutions
01.2022 - 01.2024
- Elevated online visibility by amplifying website traffic by 128% through the implementation of targeted marketing campaigns
- Administered Pay-Per-Click (PPC) initiatives encompassing meticulous keyword research, crafting persuasive ad copy, and prudent budget management
- Enhanced campaign efficacy by 22.6% by analyzing conversion rates and implementing measures to decrease bounce rates
Head of Marketing
N-Moto
01.2019 - 01.2022
- Developed and implemented comprehensive marketing strategies to enhance brand recognition and market presence
- Executed marketing campaigns across digital and print platforms, ensuring alignment with the company's strategic goals
- Monitored key performance indicators to measure the effectiveness of marketing initiatives and adjust tactics accordingly
Director of Digital Marketing
Live Digital Concepts
01.2016 - 01.2020
- Developed and managed comprehensive SEO/SEM strategies to enhance online visibility and engagement for both B2B and B2C market segments
- Directed the integration of marketing databases, email campaigns, and social media initiatives to streamline digital marketing efforts
- Coordinated display advertising campaigns, optimizing reach and conversion rates for a diverse U.S
- Audience base
Marketing Manager
Niznik Behavioral Health
01.2016 - 01.2019
- Managed comprehensive marketing campaigns across Google, Bing, and Facebook, ensuring brand consistency and audience engagement
- Developed and implemented SEO strategies to enhance online visibility and user engagement metrics
- Fostered collaborative partnerships with Demand-Side Platforms (DSP) to optimize digital advertising effectiveness
Education
B.S. - Industrial Psychology
Universidad Tecnologica de Santiago
Santiago, Dominican Republic08.2002
A.A. - Psychology
Miami-Dade College
Miami, FL06.1998
Skills
- Search Engine Marketing
- Search Engine Optimization
- Attribution Modeling
- Digital Marketing Strategy
- B2B Marketing
- B2C Marketing
- Google Analytics
- Demand Generation
- Affiliate Marketing
- Social Media
- Email Marketing
- Content Marketing
- Marketing Automation
- Strategic Planning
Certification
- Google Ad-Words Certified
- Microsoft Advertising Accredited Professional
- Salesology
- VerizonSuperpages.com Advertising Training
Timeline
Sr. Manager, Paid Search Marketing & SEO
ODP Business Solutions
01.2022 - 01.2024
Head of Marketing
N-Moto
01.2019 - 01.2022
Director of Digital Marketing
Live Digital Concepts
01.2016 - 01.2020
Marketing Manager
Niznik Behavioral Health
01.2016 - 01.2019
- Google Ad-Words Certified
- Microsoft Advertising Accredited Professional
- Salesology
- VerizonSuperpages.com Advertising Training
B.S. - Industrial Psychology
Universidad Tecnologica de Santiago
A.A. - Psychology
Miami-Dade College
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