Rafael “Rafa” Lara

• Developed and implemented regional sales strategies to increase market share on the West Coast.
• Conducted regular meetings with team members to assess progress, identify areas for improvement and develop action plans.
• Maintained a comprehensive knowledge of current products, services, promotions and pricing policies across the region.
• Negotiated contracts with vendors and suppliers while ensuring compliance with all applicable laws and regulations.
• Created regional marketing campaigns that increased brand awareness and drove revenue growth.
• Oversaw hiring process for new employees in the region, including interviewing candidates and making selection decisions.
• Planned quarterly sales events for key accounts in order to maintain high levels of customer satisfaction.

• Prepared drinks according to standard recipes.
• Handled money transactions accurately while following company procedures for handling cash payments.
• Took orders from customers accurately and in a timely manner.
• Provided excellent customer service to ensure satisfaction.
• Stayed informed about daily specials, new menu items, promotions.
• Delivered food orders promptly and courteously.
• Performed opening and closing duties such as setting up the dining area, restocking supplies.

• Chairmans Club top 25 Sales first year.
• Three years straight with 1.5 million in sales.
• Average of 50+ customers per year with three different territory moves.
• Top ten in wine sales .
• Cold called average of 50 accounts per week.
• Three years of the top 5 in Hispanic Market Sales.
• Assisted clients in determining and elevating marketplace positioning.
• Gathered competitor data, analyzing pricing, product sales and marketing strategies.
• Created food shows for top Client.
• Handled multi chains out of state that generated 23k in weekly business . Weekly average 65-80k .

• Rookie of the year runner up first year.
• Average of 68k per year in sales.
• Hispanic Specialist.
• Cold Called over 50 potential customers per week.
• Oversaw inventory purchases and sales contracts to keep records current and compliant.
• Managed business expansion, revenue development and market gains.
• Completed order forms and collected payments to keep customer accounts current.
• Sold items to achieve sales and profit goals and increase overall revenue.
• Tracked time, calls and results, and submitted reports.
• Analyzed sales statistics to determine sales potential and provide input on inventory requirements.
• Assisted clients by assessing individual needs and suggesting appropriate product solutions.

• Top BDM the first year over 155 stores . 1.9 million in sales .
• Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
• Led staff and external agencies to develop products and promotions, analyze sales and provide creative services.
• Planned and developed strategies to
• Increase sales and territory.
• Identified, interviewed and tested top talent to optimize productivity.
• Set up promotional activities in accordance with available inventory and staff resources.
• Oversaw resource planning, budget forecasting and staff recruitment.
• Followed up with existing customers to increase purchases of products and services.

Continuously surpassed sales goals, optimizing profitability and performance of assigned territory.

• Forged and cultivated strong relationships with customers within fast-paced and constantly moving environment.
• Ascertained which routes would provide fastest access to customer sites, allotting for various factors such as weather and road conditions.
• Supplied wide range of customers with key products in alignment with specified amounts and schedules.
• Cross-sold additional products to customers depending upon merchandise needs.
• Cold called more than 50 customers per week to solicit business opportunities and offer services. Resolved customer problems and complaints effectively by strategic planning.

• Upheld high standards of sanitation in accordance with health department regulations.
• Performed opening and closing duties such as setting up the dining area, restocking supplies.
• Accurately recorded orders on cash register and point-of-sale system.
• Assisted in training new servers.
• Maintained accurate records of time cards, payroll information and other relevant documents.
• Resolved customer complaints in a timely manner within established guidelines.
• Recruited qualified candidates for open positions ensuring they met all requirements.