Rafael Rodriguez Carrero
Killeen,Texas
Summary
Authorized to work in USA About me: Graphic Designer with solid corporate training and brand experience, development of campaigns through multiple media and formats. Areas of work extend from the design of logos and corporate identity, to the design of advertising campaigns (brochures, posters, social networks, video shooting and editing). Basically minimalist using a balance between image (color and shape) and typography to achieve an effective result with the least use of elements. Multi-talented Graphic Design Intern proficient in job-related software, including InDesign, Adobe Creative Suite and Photoshop. Experienced in creating designs, sample layouts and concepts and generating new ideas with limited direction. Enthusiastic individual accustomed to working in deadline-driven environments. Well-developed verbal and written communication skills paired with excellent project management abilities.
Overview
26
26
years of professional experience
Work History
01.2016 - Current
- Corporate Image Consulting for companies in USA:
- W Aviation and its subsidiaries (Fort Lauderdale FL.), NGP Productions (Miami FL), Ishow Productions
Graphic Design
Thermo America Group
01.2019 - 01.2020
- Responsibilities: Corporate Image,
- Print and Coordination, Content Generation and Social Network Design
- Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Created design work for print and digital sales and marketing campaigns.
- Prepared images to coincide with social and blog posts.
- Evaluated and recommended subscription services and web tools to reach marketing goals and success milestones.
Graphic Design
CASACASCO PANAMA
01.2016 - 07.2019
- Responsibilities: Corporate Image,
- Forms and Coordination of Social Networks
- Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
- Assisted with design of print materials such as flyers and ads by producing basic layouts, selecting colors and tracking down appropriate images.
- Created design work for print and digital sales and marketing campaigns.
- Prepared images to coincide with social and blog posts.
- Suggested and recommended techniques, methods and media best suited to produce desired visual effects.
- Evaluated and recommended subscription services and web tools to reach marketing goals and success milestones.
- Managed design conceptualization, milestones and customer feedback.
Brand Manager
Teaching Medical Center La Trinidad
01.2006 - 01.2016
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Motivated team members to continuous improvement in promoting and selling target products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Developed innovative marketing campaigns based on key objectives.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Created printed marketing materials designed to drive campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Brand Manager
Foundation Andes Tropicales
01.2002 - 01.2006
- Environmental Projects Union
- European in Venezuela, Global Environmental Facility (World Bank), MIF-IDB Bank, Development, UNDP (United Nations)
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Developed innovative marketing campaigns based on key objectives.
- Created printed marketing materials designed to drive campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Art Director
Freelance
01.1997 - 01.2002
- La Trinidad Teaching, , PDVSA CIED,
- Provive, Chocolates El Rey, Children's Orthopedic Hospital Foundation, Venezuelan Foundation for
- Health, Seagrams of Venezuela, BP Exploration of Venezuela, BP Oil of Venezuela, Institute
- Autonomous Maiquetía International Airport, Grupo Answer 24, C.A
- Ron Santa Teresa, Group
Education
Bachelor of Arts - Graphic Design
Escuela Superior De Diseño
Caracas, Venezuela07.1994
Associate of Arts - Graphics Arts
Escuela De Artes Visuales Cristobal Rojas
Caracas, Venezuela07.1989
Diploma Graphic Production - Arts
Advertising Production Center
Caracas, VenezuelaDiploma Adobe Flash - Adobe Flash Programming
Posa Estudio” Caracas
Caracas, VenezuelaDiploma - Social Media
Smartbeemo
Panama, PanamaSkills
- Mac & PC experience
- Adobe Suite CC
- Microsoft Office, PowerPoint, Word, Excel
- Keynote, Pages
- Final Cut Pro
- Creation and development of Brands and / or products, through the creation and direct supervision of necessary pieces (logo, brochures, web, social networks, etc) Management and coordination of Social Networks (Digital Marketing) Audiovisual production knowledge Corporate and environmental photography
- Design Modification
- Logo Creation
- Type Selection
- Mockups and Prototypes
- Social Media Graphics
- Adobe Illustrator
- Product Strategies
- Photograph Modification
- Defining Requirements
- Color Composition
- Deadline Management
- Spreadsheet Tracking
- Administering Social Media Accounts
- Print Design
- Design Execution
- Refine Layouts
- Desktop Publishing
- Complex Data Visualization
- Concept Visualization
- Color Theory
- Video Stills Graphics
- Storyboard Creation
- Color Sense
- Design Images
- Develop Concepts
- Social Media Platforms
- Layout Print Photography
- Typography
Languages
English
Professional Working
Spanish
Native or Bilingual
Timeline
Graphic Design
Thermo America Group
01.2019 - 01.2020
01.2016 - Current
Graphic Design
CASACASCO PANAMA
01.2016 - 07.2019
Brand Manager
Teaching Medical Center La Trinidad
01.2006 - 01.2016
Brand Manager
Foundation Andes Tropicales
01.2002 - 01.2006
Art Director
Freelance
01.1997 - 01.2002
Bachelor of Arts - Graphic Design
Escuela Superior De Diseño
Associate of Arts - Graphics Arts
Escuela De Artes Visuales Cristobal Rojas
Diploma Graphic Production - Arts
Advertising Production Center
Diploma Adobe Flash - Adobe Flash Programming
Posa Estudio” Caracas
Diploma - Social Media
Smartbeemo
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