Rafed Al-jabiry
San Jose,CA
Summary
Results-oriented senior email marketing with 9 years of experience in demand generation, revenue maximization, and end-to-end campaign management. Skilled in A/B testing, segmentation strategies, and data analysis with the intention of optimizing campaign performance and delivering measurable results.
Overview
5
5
years of professional experience
Work History
Senior Marketing Consultant
Kaiser Permanente
10.2022 - Current
- Lead CRM retention campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging.
- Mange all aspects of automation programs and execution, including list segmentation, e-mail creation, workflow development, quality assurance, scoring models, reporting and performance optimization (includes A/B testing).
- Oversee KP's entire new member welcome program designed to engage, educate, and retain new medicare and commercial insurance members.
Senior Lifecycle Marketing Manager
Merkle Inc.
09.2021 - 10.2022
- Oversaw agency execution of Under Armour's and Airbnb's direct-to-customer communications to ensure their adherence to the strategic objectives and CRM best practices. Managed clients' marketing calendars and set processes to ensure the quality and timeliness of the deliverables.
- Trusted on all data and audience segmentation matters: Worked in tandem with Salesforce techinical architects to devise complex segmentation strategies and SQL queries. Oversaw the creation of monthly as well as adhoc Salesforce data reports.
- Successfully navigated the execution of Under Armour's lifecycle strategy for 2021-2022 by building, testing, launching, and monitoring 4 multi-language marketing journeys.
Senior Lifecycle Marketing Manager
Commerce Machine
04.2020 - 09.2021
- Updated all of Commerce Machine's CRM and web lifecycle campaigns which resulted in 20% increase in MQLs in the first month.
- Designed complex personalized/dynamic emails using Salesforce, Hubspot, and Klaviyo.
Email Marketing Manager
Albertsons Companies
07.2018 - 04.2020
- Owned all of Albertsons' email and push notification campaigns from ideation to full completion.
- Partnered with the data, creative, and salesforce solutions teams to revamp Albertsons' lifecycle campaigns which resulted in 12% increase in revenue from the email channel.
Education
Bachelor of Science in Business Administration (concentration: Marketing) -
San Jose State University
San Jose, CA05.2015
Timeline
Senior Marketing Consultant
Kaiser Permanente
10.2022 - Current
Senior Lifecycle Marketing Manager
Merkle Inc.
09.2021 - 10.2022
Senior Lifecycle Marketing Manager
Commerce Machine
04.2020 - 09.2021
Email Marketing Manager
Albertsons Companies
07.2018 - 04.2020
Bachelor of Science in Business Administration (concentration: Marketing) -
San Jose State University
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