Rae Hemenway
Enfield,CT
Summary
Motivated individual with a can-do attitude who understands current challenges in the retail environment while correlating implications to full year goals. With 15+ years' experience of Demand Planning in Direct to Consumer and B2B environment, inventory management, retail planning, sales analysis, and S&OP.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Demand Planning Manager
LEGO Retail - Channel NA
02.2018 - Current
- Develops, integrates, monitors and provides account or brand-specific forecasts for internal sales and operations planning which includes point-of sale data, sales promotion information, marketing plans, inventory, manufacturing capacity, new distribution/product deletions, and replenishment data
- Manage and drive alignment and clear risk/opportunities to NA channel level demand plans by working closely with Head of Brand Stores and Store Directors.
- Partner in Global CAT/MAN monthly S&OP meeting with Sr. Manager, Audience Strategy and Sr. Category Manager
- Identified risk and Lead improvement of LBR Stores NA Pick A Brick forecast process through cross-functional collaboration in achieving our goal of being in-stock for our shoppers during our key holiday occasion for Halloween, Holiday & Large bricks.
- Implemented Weekly Regional huddles to ensure collaboration within team in weekly and day 2 day activities while working in remote environment. This fosters great team building, and equality of all participants are heard and seen while keeping us all aware of target objectives throughout monthly S&OP cycles.
- Dual role covering for Retail Planning Manager gap through Q3 of 2023 Q1 of 2024, driving input on Country Level targets for upcoming year, developing LBR metrics and Store Plan for 2024 in collaboration with LBR NA Store Directors.
- Hyper focus on item mix error for assigned products combined with analyzing LR Brand stores retail weekly shopper metrics such as footfall, conversion and ATV lead to improved LBR NA mix error result in 2023, Oct improved by -18ppts, Nov -1ptt and Dec -7ptts vs 2022.
- Implemented & facilitated LBR weekly business review with Head of LBR Stores and Store Directors, Regional BI Analyst, connecting dots of shopper metrics behaviors and how this relates to the Demand Plan, identifying in advance of upcoming risk/ opportunities.
- Lead in driving NA Licensed Extended License process improvement through collaboration. Moving product from a manual offline plan into SAP APO planning tool through collaboration with NA Sr. Merchandise Manager, Licensed Extended Line G2M & Logistics team, and local SIP partner.
- Collaborate and partner with merchandising team in planning Extended Line portfolio and providing input on core product assortment strategy planograms for resets in stores throughout year.
- Collaborate with regional allocation, B2B allocation and regional SIP team to ensure plans are aligned to known supply constraints, setting TSO/BO thresholds based on flow of inventory timing and weekly splits on novelty and hard allocated items.
- Implemented and lead Globally as Project Manager Promotional Task force working cross functionally with global demand planning team, sales, operations, marketing, merchandising and finance for key promotional periods to ensure clear understanding of YoY promotional activity gaps, current demand plan, ensuring secured inventory and buy in from executive leadership on planned growth expectations.
- Provided training, onboarding and guidance to junior team members, fostering collaborative work environment focused on achieving shared goals.
- Lead regional team through weekly review of LEGO One ST testing tool functionality and logic applied as well as forecast and statistical data during implementation of new planning tool, gathering key learnings and sharing back with project team.
Retail Planning Manager - NA
LEGO Retail
06.2014 - 02.2018
- Directly responsible for developing overall sales, metrics and inventory management strategy for LEGO Brand Retail Stores
- Key role in working cross functionally with stakeholders to support LEGO Retail strategic growth initiatives and align operational targets
- Develop topline metrics & acquire stakeholder agreement through S&OP process
- Conduct planning and trend analysis for LEGO Brand Retail
- Implemented 30/60/90 plan
- Influence weekly 'buying' decisions
- Partnered with supply project team & allocation team
- Implemented flow plans
- Partnered with Omni-channel project team
- Successfully reduced ending inventory in LEGO Brand Retail Stores.
Customer Planning & Inventory Manager - TRU
LEGO Systems, Inc
12.2011 - 05.2014
- Provides dedicated analytical and forecasting support to the Operations Demand & Account Planning team along with the Sales Customer Development teams
- Helped define CPM team's role and scope
- Successfully lead process change of Exclusive item planning
- Built inventory flow tool
- Provide insights and summarize weekly and daily sales performance
- Achieved customer ending inventory targets
- Supporting strategic framework for Customer Business Plans
- Inventory Liability Management
- Weekly flow of goods suggestions to the customer
- Develop Spring/Fall Plan-O-Grams for TRU.
Demand Planning Product Group Manager-Co Lead
LEGO Systems, Inc
02.2009 - 11.2011
- Produce demand plan that addresses requirements of customers and supply chain capacity while maintaining inventory levels that support strategic and tactical business plans
- Represented department as strategic thought leader through roll of Co-Lead
- Develop theme level plan for US, Canada, Mexico market place
- Prepare plan/recommendation for Executive approval
- Lead demand planning team in day to day task through monthly submission cycle
- Analyze historical demand, filter out outliers/exceptions, identify base statistical forecast, and understand variance
- Responsible for ad hoc support of Manager of Demand Planning and Director of Forecasting
- Including personal development initiatives and training to enhance core competencies and skill sets of Demand Planning team.
Demand Planner - TRU Account
LEGO Systems, Inc
03.2007 - 01.2009
- Develop and deliver TRU bottom up forecast that aligns with overall account strategy to drive sales increase year over year and GC profit growth to bottom line for LEGO
- Demonstrated high degree of professionalism, integrity, and willingness to support needs of Forecasting, TRU account team and strategic objectives of leadership teams
- Implemented excel based reports to help track consumer & shipment demand plan
- Met quarterly to review customer plans and LEGO plans
- Provide seasonality and theme analysis reporting
- Collaborated internally to bring insights into LEGO plan.
Education
Associate of Science -
Bay Path College
Longmeadow, MA05.2005
Skills
- Excel
- Tableau
- PowerPoint
- Word
- SAP/APO
- Organized
- Multi-tasking
- Fast Learner
- Collaboration
- Teamwork
- Reliable
- Attentive to detail
- Sales and operations planning
- Demand Analysis
- Forecasting Accuracy
- Demand forecasting
Certification
- JDA Space Planning
- APICS
- Situational Leadership
- Statistical Model Based Forecasting - Introductory Course
Timeline
Demand Planning Manager
LEGO Retail - Channel NA
02.2018 - Current
Retail Planning Manager - NA
LEGO Retail
06.2014 - 02.2018
Customer Planning & Inventory Manager - TRU
LEGO Systems, Inc
12.2011 - 05.2014
Demand Planning Product Group Manager-Co Lead
LEGO Systems, Inc
02.2009 - 11.2011
Demand Planner - TRU Account
LEGO Systems, Inc
03.2007 - 01.2009
Associate of Science -
Bay Path College
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