Summary
Overview
Work History
Education
Skills
Websites
Publications
Timeline
BusinessAnalyst
RaghuRam Samudrala

RaghuRam Samudrala

Frisco,Texas

Summary

Highly experienced global marketing leader with close to two decades of deep expertise in go-to-marketing strategies, account management, and strategic planning and execution to deliver impactful results generating multi-million dollars in revenue and creating new business opportunities. Well versed in planning from zero to scale by enabling digital adoption tools for brand acceleration and changing marketing function from physical to digital. I have vast experience driving operational excellence and increasing brand awareness by improving digital outreach to create and manage partner opportunities with customers. Leveraging my knowledge in B2B marketing frameworks and hands-on skills, I build high performing teams that drive brand momentum and deliver business needs in agile fashion to ensure strategic alignment with sales, both from acquisition and retention. I have delivered several integrated marketing campaigns both in developed and emerging markets and built high performing marketing teams. I am instrumental in leveraging data analytics and understanding how to use the data to monitor performance, plan resources, and implement effective campaigns.

Overview

17
17
years of professional experience

Work History

Assistant Vice President, Growth Marketing

Sonata Software
04.2024 - Current
  • Growth Marketing | Demand Generation | Alliance Marketing | ABM
  • Establish a high-performance culture within the team by setting clear expectations and providing regular feedback on individual performance contributions.
  • Collaborate closely with executive leadership to align department goals with overall company objectives, resulting in stronger organizational cohesion.
  • Expand market presence through targeted marketing campaigns, increasing brand awareness among prospective clients in key industries.

Senior Director of Marketing

Virtusa
04.2023 - 04.2024
  • Responsible for leading the overall marketing strategy, roadmap, and execution plans driving key campaigns to deliver significant revenue growth and new business expansion opportunities
  • Full ownership of marketing budget, resource management, and agency relationship to drive maximum ROI and impact for Healthcare, Insurance, Life Science and other diversified accounts for Americas region
  • Created growth strategies and marketing plans to drive targeted messaging to clients resulting in accelerated revenue growth and recognition for outstanding business service
  • Expanded the presence and standing of the organization by executing social media strategy and engagement plans leveraging social media tools to increase brand awareness, community engagement, and differentiated market positioning of company's brand resulting in large followership and world class reputation of the brand
  • Launched marketing campaigns driven by the power of data analytics to target potential customers resulting in significant increase in sales and new business opportunities.

Senior Manager, Marketing

UnitedHealth Group
01.2016 - 01.2017
  • I was an integral part of the technology division (Optum Rx), in charge of planning, implementing, and managing various aspects of marketing including strategy, branding, corporate communications, and lead generation
  • I strengthened our division's brand by powerful storytelling and effective internal communication to senior leadership
  • Developed integrated marketing strategies and campaigns with clear ROIs and execution plans resulting in huge success delivering measurable sales outcomes while optimizing resources and productivity
  • Implemented innovative approach to data driven marketing resulting in significantly improved performance of marketing dollars and yielded better leads from designed customer segments and faster opportunity conversions
  • Coached and mentored marketing team for higher performance and drove adoption of digital marketing techniques in conjunction with traditional marketing practices.

Manager, Marketing and Head - Demand Generation

ValueLabs
01.2007 - 01.2016
  • Responsible for designing, implementing, and facilitating global marketing strategies
  • Managed external partnerships with agencies and third-party strategic partners
  • Led global marketing teams delivering multi-channel campaigns with compelling ROI
  • Designed and developed online campaigns, websites, social media content for strategic growth
  • Organized global events and conferences by managing end-to-end planning and execution
  • Supervised and managed day-to-day operations with marketing agencies.

Education

AI Applications for Growth - Artificial Intelligence

Northwestern University - Kellogg School of Management

Digital Marketing & Communication - Marketing

MICA

Master of Business Administration - Human Resource and Marketing

Kakatiya University

Skills

  • Marketing strategy and planning
  • Partner / Alliance Marketing
  • Demand generation
  • Multi-channel campaign management
  • Account based marketing
  • Go-to-Market (GTM) strategy development
  • Technology/B2B marketing
  • Market Research
  • Lead Generation
  • Business Development
  • Decision Making & Judgment
  • Recruitment / Human Resources

Publications

Four strategies for building effective and engaging digital health solutions

Timeline

Assistant Vice President, Growth Marketing

Sonata Software
04.2024 - Current

Senior Director of Marketing

Virtusa
04.2023 - 04.2024

Senior Manager, Marketing

UnitedHealth Group
01.2016 - 01.2017

Manager, Marketing and Head - Demand Generation

ValueLabs
01.2007 - 01.2016

AI Applications for Growth - Artificial Intelligence

Northwestern University - Kellogg School of Management

Digital Marketing & Communication - Marketing

MICA

Master of Business Administration - Human Resource and Marketing

Kakatiya University
RaghuRam Samudrala