Raheel Siddiqui

Hilton Pharma & Hinocon

• Hold enterprise-wide P&L accountability for a PKR 46 Billion portfolio, driving topline growth, margin expansion, and long-term value creation across two operating companies.
• Define and execute the group’s commercial vision and growth strategy, aligning multiple business units toward market leadership and sustainable competitive advantage.
• Lead the largest organizational segment within the group, with a team of 2200+ professionals, including 5 direct-reports directors, ensuring leadership alignment, performance governance and execution excellence at scale.
• Drive international business expansion across Sri Lanka, Cambodia, Kenya, Uganda, and Uzbekistan, building scalable market-entry and growth models.
• Oversee a multi-disciplinary leadership ecosystem spanning Medical, Commercial Excellence, Training, Concept Development, and Distribution functions, ensuring end-to-end integration and execution.
• Champion enterprise transformation, embedding data-driven decision-making, productivity enhancement, and ROI-focused commercial models.
• Partner with executive leadership and the board to shape portfolio strategy, investment priorities, and long-range business planning.
• Build future-ready capabilities by strengthening talent, systems, and cross-functional integration to support sustained growth and innovation.

• Leading the acute general business division with a portfolio worth PKR 36 billion and a team strength of over 1,700 professionals.
• Driving commercial strategy, execution, and performance management to ensure sustainable growth and profitability.
• Steering a cross-functional leadership team comprising representatives from Finance, Supply Chain, HR, Marketing, Regulatory, and Medical Affairs to achieve organisational objectives.
• Overseeing market expansion, portfolio optimisation, and operational excellence initiatives aimed at strengthening market share and business efficiency.
• Championing a performance-driven culture that emphasises innovation, accountability, and people development across all business verticals.
• Collaborating closely with the Board and Executive Management to shape long-term commercial strategy and deliver on revenue, and profit goals.

• Responsible for the cluster functions of the organisation (portfolio worth Rs 20 billion, team size is 1,100 heads).
• Managing a cross-functional team that includes representatives of Commercial Finance, Regulatory, Business Development, Supply Chain, HR Business Partner, Medical Department, and Administration Department in order to achieve the company's objectives.
• Responsible for overseeing the training department.
• Responsible for overseeing the digital marketing function of the company.
• Developed cluster strategies for respective departments to meet organisational goals and effectively impact bottom-line revenue.
• Manage business operations, focusing on revenue and profit generation.
• Managing day-to-day business operations with a focus on people development.

• Responsible for 10 billion portfolio that include Cardiology, Diabetology, Gastroenterology, and general teams of the company
• Responsible for overseeing the Digital department of the company

• Responsible for Commercial functions of the organization i.e. marketing, sales, distribution, institutional sales, sales services, creative and statistics department.
• Developed commercial strategies for respective departments to meet the organizational goals and effectively impact bottom-line revenue.
• Revitalized market presence through bold distributor changes, catalyzing exponential growth and amplifying sales impact across country.
• Developed new business opportunities and negotiated tender business with purchasing authorities.
• Designed pricing strategies and formulated cost for different institutes.
• Propelled company revenue from 1.6 Billion to an impressive 3.3 Billion, showcasing exceptional growth and financial success.

• Responsible for Marketing Functions of Pakistan and Afghanistan business.
• Developed and planned different marketing Strategies which helped to achieve the organization's revenue and profit goal.
• Collaborated with sales and business development and delivered comprehensive marketing plans to build a loyal prescriber base.
• Proposed and established Highnoon 1st scientific office in Karachi.
• Acted as a change agent to transform Highnoon as the first and the only digital company.

• Led marketing, sales, distribution, and marketing services functions.
• Ensured values and ethics to meet the organizational goals.
• Developing an overall marketing strategy to differentiate the brand.

• Responsible for leading marketing, sales, training, & development, and creative development functions.

• Led sales-related formulary access initiatives, prepared business plans, and developed brand messages that accelerated revenue.
• Drafted reports pertaining to sales activities, analyzed competitors activities and market trends.
• Assessed new business opportunities within the oncology sector and proposed ideas for new product development to meet the needs of the market.
• Successful launch of Syngab 100mg.
• Taxot, Paclitaxifil, and Pantestone appeared in the best-launched category (1Q, 2010 IMS).
• One Star Brand Award on the successful launch of Syngab 100mg (2008-2009).
• Developed '6 REASONS TO PRESCRIBE SYNGAB', a successful campaign.
• PS standardization project.
• Convinced and initiated health policy for field and head office.
• Promoted 50 heads to the next level.

• Responsible for the marketing, sales, and administrative activities of the whole gynae and Paeds segment that included brands like Transamin, Cefim, Ferosoft, and Cerophene.
• Initiated Successful Campaign 'HEALTHY WOMEN HEALTHY NATION' in gynae segment.

• Responsible for the brand management of orthopaedics and neurology portfolios.

• Responsible for the sales management of Risek, Claritek, Fexet and Gonadil-F in the south zone.
• Developed Successful Campaign of RISEK 'GO GREEN HEAL THE WORLD'.