Business development leader driving distributor growth, retail expansion, and revenue gains across North America. Skilled in market strategy, trade marketing, and product launches, with a strong record of building channel partnerships and improving execution.
Overview
3
3
Languages
22
22
years of professional experience
Work History
Business Development Manager - USA
National Foods Limited
08.2019 - Current
Direct business development and sales operations across North America, managing distributor partnerships and retail channels to drive market expansion and revenue growth.
Identify and secure new business opportunities while partnering cross-functionally to optimize product portfolio, pricing, promotions, and category performance.
Expanded distribution coverage across the U.S. and Canada, increasing brand penetration within mainstream, ethnic, and specialty retail channels.
Developed and executed annual sales and business growth strategies to expand market presence and enhance distributor engagement.
Spearheaded product launches by coordinating pricing, merchandising, trade marketing, and distribution execution to accelerate market adoption.
Established performance scorecards and growth targets for distribution partners, enhancing accountability and execution across territories.
Lead grassroots marketing initiatives to increase consumer awareness and strengthen brand equity across key metropolitan markets.
Managed demand planning, inventory forecasting, and supply chain coordination to ensure product availability and minimize out-of-stock occurrences.
Regional Sales Manager
Harris Tea Company (Tea India)
04.2015 - 01.2019
Led Tea India brand placement into Walmart USA, significantly increasing national visibility and retail distribution.
Delivered double-digit sales growth for three consecutive years (2015, 2016, and 2017).
Expanded market coverage through acquisition of new distributors, retailers, and regional partners.
Managed sales and distribution across nine U.S. states and Eastern Canada, overseeing distributor relationships and retail execution programs.
Executed grassroots marketing campaigns and targeted promotions, launching new products across multiple retail channels to enhance brand visibility.
Enhanced distributor performance through targeted sales strategies, promotional plans, and effective merchandising programs to drive market development.
Managed warehouse and retail supply chain operations, ensuring service levels met growing sales demand.
Key Achievement: Introduced and scaled Tea India products in Walmart USA while delivering three consecutive years of double-digit sales growth.
General Manager
Nexus Restaurant - Murphy's Deli
01.2014 - 03.2015
Increased annual restaurant sales by 40% through improved operational efficiency, local marketing, and customer retention initiatives.
Directed restaurant operations, overseeing staffing, inventory control, purchasing, scheduling, compliance, and customer service to enhance overall effectiveness.
Optimized labor scheduling to enhance profitability while ensuring consistent service quality.
Achieved 100% compliance with health and safety regulations, ensuring successful health department inspections through rigorous operational standards.
Reduced food waste and controlled inventory costs through disciplined purchasing and inventory management.
Personal Banker
Citi Bank
02.2008 - 12.2013
Consistently exceeded sales targets, achieving 150%+ of goal attainment for six consecutive years.
Generated new business through targeted prospecting, networking, and cold-calling initiatives.
Managed a portfolio of personal and business banking clients, providing financial solutions and relationship management services.
Opened and serviced consumer and commercial accounts, contributing to lending and credit product growth.
Led customer acquisition programs with Fortune 500 companies, creating partnerships that generated new account opportunities.
Supported branch performance through teller operations and coaching, enhancing operational effectiveness.
Delivered exceptional customer experience, achieving a 92% customer satisfaction score in Gallup surveys.
Key Achievement: Hot Shot Rookie Award (2008); CitiStars Top Producing Banker (2009, 2013); 150%+ of sales target achievement (2008-2013).
Led, coached, and developed team of 60 employees, fostering a high-performance culture that enhanced sales and customer service.
Recruited, hired, and trained high-performing teams that consistently exceeded sales and customer service objectives.
Improved sales productivity through performance coaching, incentive programs, and operational best practices.
Managed operations of 14 retail locations in Dallas-Fort Worth, driving consistent achievement of sales targets.
Developed workforce planning strategies that optimized staffing levels, contributing to improved overall store performance.
Ensured compliance with T-Mobile operational, merchandising, and customer experience standards.
Key Achievement: Maintained a Top 10 National Ranking among Authorized T-Mobile Dealers in the United States.
Education
High School Diploma -
Albuquerque High School
Albuquerque, NM
01-1990
[Degree / Certification] - Business Administration And Management
University of New Mexico
Albuquerque, NM
Skills
Business Development
Sales Leadership
Market strategy
Distributor Development
Retail channels
FMCG/CPG
Ethnic food markets
Product Launches
Key Account Management
Trade Marketing
Demand Planning and Forecasting
Supply Chain & Distribution
Team Leadership
Financial Strategy
Market Analysis
Personal Information
Title: Senior Business Development & Sales Executive
Accomplishments
Successfully launched Tea India products into Walmart USA.
Delivered three consecutive years of double-digit sales growth.
Expanded distribution networks throughout North America.
Increased restaurant sales by 40%.
Achieved 150%+ of banking sales targets for six consecutive years.
Maintained a Top 10 National Dealer Ranking with T-Mobile.
Led teams of approximately 60 employees across multi-location operations.
SELECTED PROFESSIONAL ACHIEVEMENTS
Successfully launched Tea India products into Walmart USA., Delivered three consecutive years of double-digit sales growth., Expanded distribution networks throughout North America., Increased restaurant sales by 40%., Achieved 150%+ of banking sales targets for six consecutive years., Maintained a Top 10 National Dealer Ranking with T-Mobile., Led teams of approximately 60 employees across multi-location operations.
Senior Business Development Representative (Sage USA and Canada) at ZIFF Davis Performance MarketingSenior Business Development Representative (Sage USA and Canada) at ZIFF Davis Performance Marketing