Rahni Lawrence

• Worked with management team to oversee and monitor marketing strategy.
• Developed social media marketing strategies to help brand company and increase sales.
• Managed creation of marketing materials, collateral and sales support tools.
• Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
• Represented company at local and trade association meetings to promote products.
• Tracked, analyzed and reported on marketing program results.
• Formulated and launched marketing and promotional campaigns to maximize profits.
• Conducted thorough market research to obtain detailed understanding of consumer needs and trends.

Job Description and Duties

• Oversee scheduling and production details for performances.
• Train multi-level employees for Entry-Level and Mid-level positions.
• Devise and implemented strategies to create new revenue streams and cut operational costs.
• Facilitate communication across creative and technical departments.
• Manage a team of employees and studio assistants.
• Utilize extensive professional network to contact and recruit potential talent for roles.
• Partner with directors to identify casting needs and suggest appropriate actors.
• Organized venues, budgets, guest lists, catering, and event timelines.
• Attended and participated in industry events.

Job Description and Duties

WOW! Creative Design Group is a creative agency where I managed the creation of marketing materials, collateral and sales support tools for clients including but not limited to:

• The City of New Haven - logo, digital marketing, product design
• The Halal Guys - social media marketing, event marketing, campaign management
• Howard K. Hill Funeral Services - printed media design & production, product management

Working directly with the executive marketing personnel of organizations to develop campaigns and events that maximize income and achieve audience targets is what I focus on with any commercial marketing endeavor. I Leverage my 11 years of Adobe InDesign, After Effects, Photoshop and Illustrator to design email blasts, logos, print and digital promotional materials. Being proficient in many different design tools allows for boundless creativity when creating effective materials for a client and that's what makes this job enjoyable.

A list of my basic technical skills and duties are listed below:

• Conduct thorough market research to obtain detailed understanding of consumer needs and trends.
• Prepare branding packages for point of sale displays, promotional materials and product packaging.
• Deliver compelling sales presentations to demonstrate expert product knowledge.
• Format print and web application designs for projects with varying specifications.
• Evaluate and reported on campaign performance to relevant stakeholders and leadership across organization.
• Track, analyze and report on marketing program results.

Job Description and Duties

• Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.
• Edited and proofread content to verify proper grammar, quality and consistency with AP style.
• Formatted articles, blogs and webpages with HTML, photos and infographics.
• Authored strategic content using appropriate tone and language to meet objectives.
• Drafted posts and comments to engage audiences on social media platforms.
• Photographed products with professional lighting & photography equipment.
• Built Website to handle online sales and raffles.

Job Description and Duties

• Collaborated with supervisors and submitted reports and spreadsheets for review.
• Planned strategic brand-building events to expand product portfolio across national market.
• Recommended techniques, methods and media best suited to produce desired visual effects.
• Prepared layouts and drawings in compliance with established templates and design standards.
• Assisted in content research for both internal and external marketing campaigns.
• Monitored web traffic to analyze website performance.
• Took notes during marketing meetings and distributed to appropriate stakeholders.
• Collaborated with teams to generate ideas and assist with creating experiential marketing programs to connect brands with consumers.
• Managed social media campaigns and updated and edited website under guidance of supervisor.