Rahul Khilnani

• Coordinated launch of media campaigns with marketing, communications and creative branding teams
• Collected information about kinds of audiences targeted by different media and approximate size each group.
• Managed a team of 10+ paid media planners and buyers across multiple account functionality
• Built and maintained positive business relationships with clients while working on establishing paid media strategy for clients for yearly / quarterly / monthly campaigns
• Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis.
• Led implementation of best practices to support client relationship initiatives.

Verticals: PharmaTech, Fintech, Insurance

• Developed multichannel paid media strategies based on client's marketing goals (Programmatic, Paid Social, Publisher Direct, Television and Print)
• Consulted with various media vendors to evaluate appropriate paid media opportunities for clients in multiple markets based on overall client objectives.
• Wrote evaluations and recommendations based on the media value of media opportunities.
• Lead the planning and execution of paid media plans in timely manner to ensure launch of all strategies
• Analyzed media research for planning using tools like Nielsen, Kantar, Pathmatics to keep in mind client competition and market sentiments
• Collaborated with to ensure deliverables align with plan strategies are met and programs/results are presented holistically to the end user.

Verticals: B2B (Electronics), Hospitality & Casinos, Lifestyle

• Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
• Proposed ancillary projects and products to expand diversity of editorial offerings and revenue opportunities.
• Hired, trained, and provided daily direction for 10 reporters, 6 copy editors and 3 editorial coordinators.
• Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
• Delegated and tracked each staff member's assignments and deadlines.
• Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
• Conducted research, gathered information from multiple sources and presented results.

• Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
• Guided and motivated staff to achieve demanding targets under tight deadlines.
• Determined readiness of written pieces, made changes and approved final versions for publication.
• Liaised with Managing Editor to supervise daily operations and set production and performance goals.
• Minimized procedural problems and publication errors by team training, supervision and resource management.
• Adhered to ethical guidelines and standards to promote responsible publication and media practices.
• Coordinated with writers to maintain consistent voice while removing bureaucratic problems.
• Developed and optimized online and print strategies to maximize coverage, advertiser funding and subscriptions.