Professional Marketing leader with 20+ years of Sales, Marketing, Sales Administration, Commercial Control, Events management, worked with the multinational companies. Core competencies include project execution, B2B Marketing, Retail/Brand Management, corporate communications, commercial coordination wide across cross functional teams.
Formulation of product, channel sales, marketing, institutional(B2B) strategy aiming to meet the prime business goals Successfully reduced bad debt to all time low of 3% of total exposure from previous 20% through focused monitoring, self-devised credit control mechanism Launched novice tailor-made incentive schemes and payroll compensation programs for the stakeholders which catapulted into incremental growth of 25% revenue. Played an instrumental role in the waiver of $ 7million of federal and state taxes due to prudent and analytical reconciliation of billing errors Handled mainstream Event Management activities across territories including exhibitions, conferences, and overseas excursions for the company stakeholders and prospective clientele which led to a 30 % increase in company's customer base Led the project execution of a $ 50 million subway metro station for Metro Corporation through relationship management with government officials and collaborators thus securing an exceptional profit margin for the company on a tight rope Reconciled 3 years of debtor/commercial data that was lost due to breakdown of server which ultimately helped save $ 10 million for the company Analyzed historical supply chain data which led to recovered productive but freezed assets valued at $ 15 million, which led to a gross operative margin of 22% from erstwhile 10% in the assigned territory and books