Business Analyst specializing in Sales Applications with over 8 years of experience in implementing and optimizing Salesforce solutions to improve business operations. Expertise in converting complex business requirements into effective technical solutions, ensuring alignment of Salesforce capabilities with organizational objectives. Proven ability to collaborate with cross-functional teams to facilitate digital transformation, with a strong focus on delivering scalable, data-driven solutions in dynamic environments.
EQUINIX 01/01/24 to 12/31/24
Sales Compensation: Improved partner data accuracy, reducing monthly resale portal disputes from 30 to 1, resulting in a 96% decrease in compensation errors.
Channel Compensation: Automated referral compensation workflows, reducing Channel Operations processing time by 50%, leading to enhanced Go-to-Market strategy efficiency.
Experience Cloud Revamp: Redesigned Experience Cloud, driving 47% increase in views for 'Action' and 'Register a Deal' tabs, reaching 470 views in March 2024
ZoomInfo: Negotiated a 3-year renewal contract with ZoomInfo, avoiding a projected 10% increase in costs and preserving flat pricing for the duration
LinkedIn Sales Navigator: Conducted in-depth analysis of user behavior on LinkedIn Sales Navigator, boosting adoption rates by 30% through tailored engagement tactics
BAU: Implemented 34 enhancements in 2024, resulting in a remarkable 55% boost from year 2023's 22 projects