Summary
Overview
Work History
Education
Skills
Timeline
Publications
PRSA
Generic

RAINA GROSSMAN

Deal,NJ

Summary

Award-winning communications strategist and former journalist with expertise in media relations, thought leadership, and advocacy across corporate, nonprofit, healthcare, and tech sectors. Skilled in crafting strategic campaigns, securing high-profile coverage, and building brand visibility. Develop and promote original research. Trusted advisor for executives seeking impactful storytelling and reputation management.

Overview

34
34
years of professional experience

Work History

Media & Public Relations Consultant

01.2014 - Current
  • Clients: Eshel, Moment Magazine, FSAstore/HSAstore, Community Resource Exchange, Byron Janis, others. Delivered national visibility, op-eds, anniversary campaigns, and strategic branding.

SVP/Director of Media

RubensteinPR
01.2008 - 01.2014
  • Led campaigns for 100+ clients annually; 70% client retention. Generated national coverage for Newtek, Genesis10, PriceGrabber, Simon Wiesenthal Center, Rabbi Shmuley Boteach.

SVP Corporate/Media Practice

M Booth & Associates
01.1992 - 01.2007
  • Directed corporate/media division with clients including American Express, Zales, Avon, Wharton. Drove major consumer and financial media exposure during high-impact campaigns.

Education

BA - English, Honors

University of Pennsylvania

Skills

  • Media Relations
  • Brand Positioning
  • Crisis Management
  • Thought Leadership
  • Media Coaching
  • Copywriting
  • Integrated Campaigns

Timeline

Media & Public Relations Consultant

01.2014 - Current

SVP/Director of Media

RubensteinPR
01.2008 - 01.2014

SVP Corporate/Media Practice

M Booth & Associates
01.1992 - 01.2007

BA - English, Honors

University of Pennsylvania

Publications

Published freelance articles in Daily News, on CNBC.com, and wrote syndicated national entertainment columns. Board member roles and professional association memberships.

PRSA

Several public relations excellence awards from PRSA

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RAINA GROSSMAN