RAINEY BUCHANAN
College Station,TX
Summary
Marketing professional with hands-on experience supporting retail and service-based brands through social media, email marketing, and campaign execution. Skilled in building content strategies, managing multi-platform campaigns, and analyzing performance to drive engagement and sales. Known for being reliable, adaptable, and collaborative, with a strong ability to balance creative ideas with business goals.
Overview
6
6
years of professional experience
Work History
Retail Marketing Coordinator
C.C Creations
06.2025 - Current
- Supported retail marketing initiatives through campaign coordination, content planning, and promotional execution across digital channels.
- Analyzed market trends and consumer behavior to inform strategic planning initiatives.
- Assisted with marketing efforts tied to product launches, seasonal promotions, and branded merchandise.
- Conducted performance analysis of marketing initiatives, recommending adjustments for optimal results.
- Collaborated cross-functionally to ensure marketing materials aligned with brand standards and business goals.
Social Media Manager
Apricot Lane Boutique
03.2022 - 06.2025
- Planned and executed integrated marketing campaigns that increased brand visibility and supported in-store and online sales.
- Created and managed email marketing campaigns that drove customer engagement and promoted new arrivals and seasonal launches.
- Analyzed social media and email performance metrics to evaluate growth, engagement, and campaign effectiveness.
- Built and managed a brand ambassador program to expand reach and strengthen community engagement.
- Organized and led monthly content shoots aligned with the marketing calendar and seasonal trends.
- Designed visually engaging marketing assets to support promotions, product drops, and campaigns.
Marketing/Management
White Elm Day Spa
01.2020 - 01.2022
- Monitored performance of client services staff to support operational efficiency and customer satisfaction.
- Collaborated with marketing members to develop and implement content ideas that improved interaction across platforms.
- Managed day-to-day spa operations including scheduling, organization, customer service, and team coordination.
- Organized and led monthly staff meetings to track progress and align on goals.
Education
BBA - Marketing
Sam Houston State University
Huntsville, TX05.2025
Skills
- Social media strategy & content planning
- Campaign development & execution
- Email marketing (campaigns & newsletters)
- Digital marketing & branding
- Content creation & visual merchandising
- Performance tracking & analytics
- Community management & customer engagement
- Calendar management & scheduling
Timeline
Retail Marketing Coordinator
C.C Creations
06.2025 - Current
Social Media Manager
Apricot Lane Boutique
03.2022 - 06.2025
Marketing/Management
White Elm Day Spa
01.2020 - 01.2022
BBA - Marketing
Sam Houston State University
Tools + Platforms
- TikTok
- Meta Business Suite
- Canva
- Adobe Lightroom
- Mailchimp
- Omnisend
- Sprout Social
- Later
- Monday Work Management
- Google Analytics
- Google Workspace