Summary
Overview
Work History
Education
Skills
Timeline
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Rainier Negri

Los Angeles,California

Summary

Dynamic Luxury Spirits Aficionado with 10+ years of success leading sales, brand development, and marketing initiatives for globally recognized portfolios, including Pernod Ricard, and Moët Hennessy. Renowned for driving exceptional brand growth, securing high-value placements, and consistently surpassing sales targets across California’s most influential markets.

Overview

12
12
years of professional experience

Work History

Ferrari Challenge Series Luxury Client Manager

Ferrari R3 Motorsport
Los Angeles
08.2024 - Current
  • Led the development and execution of high-end luxury marketing and hospitality strategies for Ferrari R3 Motorsports across multiple Ferrari North America dealership locations, enhancing brand prestige and client engagement for the exclusive Ferrari Challenge North American and European Championship
  • Organized and managed luxury racing circuit days and exclusive events, overseeing logistics, hiring former F1 drivers as coaches, and coordinating luxury dining experiences with chefs from Italy
  • Cultivated strong relationships with the Fortune 500 clients, delivering exceptional service and personalized experiences, resulting in an increase in client satisfaction ratings.

Brand Development Manager

Volcan De Mi Tierra, LVMH
Los Angeles, USA
08.2021 - 06.2024
  • Joined Moët Hennessy as part of the Volcan De Mi Tierra Brand Development Manager Program, representing one of the portfolio’s most innovative luxury brands within the dynamic California market.
  • Championed brand growth and market presence through curated educational initiatives and elevated trade engagement, embodying LVMH’s standard of excellence.
  • Strategically secured premium menu placements, featured cocktails, and best-in-class back bar visibility, reinforcing Volcan De Mi Tierra’s luxury positioning in top-tier venues.
  • Curated and hosted elevated trade experiences—including industry tastings, intimate happy hours, and immersive brand events—to enhance perception and drive advocacy among key stakeholders..
  • Executed consistent in-field account visits, identifying bespoke growth opportunities and tailoring branded programs to meet the needs of California’s discerning clientele.
  • Collaborated seamlessly with Pacific Wine and Spirits on joint market planning, targeted programming, and strategic activations, ensuring premium placement and maximizing ROI.
  • Delivered comprehensive market recaps highlighting success metrics, brand impact, and strategic insights to drive continual performance and uphold LVMH standards.

Portfolio Activation Specialist

Pernod Ricard (Craft)
Los Angeles, USA
07.2019 - 10.2020
  • Drove awareness and sales of Pernod Ricard brands (Olmeca Altos Tequila focused) in 90 assigned accounts by developing and securing programs including menu placements, drink features, well opportunities, and best in class share of space on the back bar.
  • Formed strong and mutually beneficial relationships with influential staff members and decision makers including bar owners, food and beverage program managers, bartenders, and waitstaff.
  • Procured alignment with Southern Wine and Spirits through joint planning, programming, and activations ensuring Pernod Ricard receives greater than its fair share of the business due to the investment and relationship with accounts.
  • Provided recapping reports to communicate successes in my market.

Pernod Ricard Craft Activation Specialist

Legacy Marketing
Los Angeles, USA
09.2013 - 06.2019
  • Drove brand visibility and sales growth for Pernod Ricard, with a focus on Olmeca Altos Tequila, across 90 key on-premise accounts. Developed and executed tailored programs including premium menu placements, featured cocktails, well positioning, and strategic back bar visibility to secure best-in-class presence.
  • Cultivated influential, trust-based relationships with bar owners, beverage directors, program managers, and frontline staff to drive advocacy and long-term brand loyalty.
  • Collaborated closely with Southern Wine & Spirits through joint planning, programming, and activations—ensuring Pernod Ricard consistently received a dominant share of business due to strategic investment and value-driven partnerships.
  • Delivered detailed market recaps and performance insights to communicate wins, opportunities, and actionable next steps.

Education

WSET Level 1 Spirits - Business & Management

WSET

UCLA Extension - Business & Management

UCLA Extension

Bachelor of Arts -

Accademia Di Belle Arti Di Firenze
Florence, Italy

Skills

  • Communication and Negotiation
  • Luxury marketing
  • Client engagement
  • Event management
  • Strategic planning
  • Brand development
  • Market analysis
  • Customer relationship management
  • Networking skills
  • Sales growth
  • Team collaboration
  • Marketing and Sales
  • Detail Oriented
  • Collaboration & Teamwork
  • Public Speaking
  • Operating Systems: Proficient in Microsoft Windows and macOS
  • Technical Skills: Microsoft Windows, Microsoft Office Suite (Excel, Word, PowerPoint), Google Workspace

Timeline

Ferrari Challenge Series Luxury Client Manager

Ferrari R3 Motorsport
08.2024 - Current

Brand Development Manager

Volcan De Mi Tierra, LVMH
08.2021 - 06.2024

Portfolio Activation Specialist

Pernod Ricard (Craft)
07.2019 - 10.2020

Pernod Ricard Craft Activation Specialist

Legacy Marketing
09.2013 - 06.2019

WSET Level 1 Spirits - Business & Management

WSET

UCLA Extension - Business & Management

UCLA Extension

Bachelor of Arts -

Accademia Di Belle Arti Di Firenze

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Rainier Negri