Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Raizalyn Thompson

Beaufort,SC

Summary

Detail-oriented Marketing Professional with background supporting online advertising campaigns and brand promotion. Diverse knowledge and expertise in various platforms and marketing strategies. Focus on maximizing return on investment by continually monitoring analytics and updating approaches.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Media Coordinator

Midan Marketing
08.2022 - Current
  • Spearheaded the company's first Retail Media campaign for a new business relationship, resulting in a 6000% ROAS and client retention.
  • Manage day-to-day B2B and B2C marketing campaigns collectively worth $6.5M, including trafficking of ads, setting up new campaigns, and working with external ad vendors.
  • Communicate internally and externally with partners to manage media campaign budgets daily, optimize campaigns based on performance, and escalate issues or concerns to the team.
  • Execute omnichannel strategies for clients, encompassing trade media, paid search, programmatic, and paid social.

Office Manager/ Transactions Assistant

Living on Guam Realty
08.2021 - 06.2022
  • Supervised and successfully managed portfolio of 20+ real estate transactions, with property values ranging from $300k to $800k, ensuring smooth progress from contract to close of escrow.
  • Served as key intermediary between agents, lenders, escrow officers, and clients, facilitating seamless communication.
  • Introduced and executed efficient working procedures that enhanced daily operations for both office administration and agents, streamlining various tasks and activities.

Digital Account Manager

Gannett - Pacific Daily News
06.2019 - 03.2021
  • Successfully managed a diverse portfolio of over 15 local businesses, collectively valued at $1M encompassing print media and digital advertising services.
  • Created and managed organic and paid social media campaigns for businesses to increase brand engagement.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits to increase sales.
  • Trained and mentored a small team of new marketing professionals.

Advertising Sales Coordinator

Gannett - Pacific Daily News
02.2018 - 06.2019
  • Played a key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of booking schedules and ad copy.
  • Serviced and managed over $1M in accounts for brand advertisers and ad agencies.
  • Sent clients estimates of costs for advertising products or services and followed up by phone call or email.

Education

BBA - Marketing

University of Guam
Mangilao, GU
05.2017

Skills

  • Google CM360
  • Google Suite
  • Microsoft 365
  • Mondaycom
  • PromoteiQ
  • Realvolve
  • Salesforce
  • Asana
  • Bionic
  • Trello

Certification

  • Google Analytics
  • Google AdWords
  • Google Campaign Manager 360
  • Hubspot Academy - Digital Advertising

Timeline

Media Coordinator

Midan Marketing
08.2022 - Current

Office Manager/ Transactions Assistant

Living on Guam Realty
08.2021 - 06.2022

Digital Account Manager

Gannett - Pacific Daily News
06.2019 - 03.2021

Advertising Sales Coordinator

Gannett - Pacific Daily News
02.2018 - 06.2019

BBA - Marketing

University of Guam

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Raizalyn Thompson