Summary
Overview
Work History
Education
Skills
Timeline
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Raja Shekhar

The Woodlands,TX

Summary

Results-driven Category Management Analyst with 5+ years of experience in the Consumer-Packaged Goods (CPG) Industry, specializing in grocery, mass, and club customer support. Skilled in sales analytics, syndicated and panel data analysis (NielsenIQ, IRI), category insights, and research project management. Adept at developing data-driven strategies to optimize product assortment, pricing, and promotional effectiveness. Proficient in MS Excel (Advanced), PowerPoint, and Word, with experience using planogram software to enhance shelf optimization. Strong communication and presentation skills, with a proven track record of driving category growth and improving business performance.

Overview

6
6
years of professional experience

Work History

Category Management Analyst

Pfizer
03.2023 - Current
  • Provided category management support to major grocery customers, developing insights-driven recommendations to optimize assortment, pricing, and promotions.
  • Conducted in-depth syndicated and panel data analysis (NielsenIQ, IRI) to identify market trends, consumer behavior, and category performance.
  • Improved operational efficiency by streamlining processes and implementing best practices in management analysis.
  • Partnered with sales and marketing teams to develop category strategies that increased sales by 15% and improved market share.
  • Managed research projects by coordinating vendor proposals, analyzing competitive landscapes, and leveraging insights to inform strategic decisions.
  • Developed and presented compelling category reviews and reports using MS Excel, PowerPoint, and Word, ensuring data-driven decision-making for internal and external stakeholders.
  • Assisted in implementing planogram software to enhance shelf space planning and improve product visibility.
  • Developed comprehensive reports, providing valuable insights into business performance and aiding in strategic planning efforts.
  • Spearheaded pricing and promotional analysis, resulting in a 10% increase in promotional efficiency and optimized pricing structures.
  • Designed and launched an automated category performance dashboard, improving reporting efficiency by 30%.
  • Developed a seasonal demand forecasting model, reducing inventory waste by 20%.
  • Conducted shopper behavior studies, leading to the implementation of targeted promotions that boosted sales by 12%.
  • Established cross-functional collaboration initiatives between marketing, sales, and supply chain teams to streamline category strategies.
  • Introduced a competitor benchmarking framework, allowing for more strategic pricing and promotional planning.

Supply Chain Analyst

Dharani Rock Drills, India
11.2018 - 08.2021
  • Supported grocery, mass, and club customers by delivering actionable category insights and optimizing merchandising strategies.
  • Conducted detailed sales analytics, leveraging syndicated data tools to monitor performance and identify growth opportunities.
  • Utilized data analytics to identify and resolve supply chain issues and improve overall performance.
  • Implemented advanced analytics tools, improving demand forecasting accuracy and supporting more informed decision-making processes.
  • Collaborated with vendors and suppliers to streamline category initiatives and improve product placement strategies.
  • Optimized supply chain processes by implementing data-driven analysis and forecasting methods.
  • Designed KPI tracking dashboards using Excel and PowerPoint, ensuring accurate measurement of category performance.
  • Assisted in developing pricing and promotional strategies that resulted in a 5% margin improvement and increased category profitability.
  • Contributed to the execution of a private-label expansion strategy, leading to a 12% increase in private-label sales.
  • Conducted post-promotion analysis, helping optimize future campaigns based on performance insights.
  • Developed and maintained an automated sales forecasting model, improving demand accuracy and reducing inventory waste.
  • Introduced shopper segmentation analysis, tailoring promotional strategies to different consumer groups and increasing customer retention
  • Developed a cross-category insights report, identifying synergies between different product categories to enhance overall category growth.
  • Worked closely with sales teams to understand customer needs, ensuring appropriate inventory levels were maintained to meet demand fluctuations effectively.
  • Maintained accurate, up-to-date documentation of supply chain processes for reliable reference.

Education

Master of Science - CS/IT

Sacred Heart University
Fairfield, CT
05.2023

Bachelor of Science - mechanical engineering

JNTUK
INDIA
05.2017

Skills

  • NielsenIQ
  • IRI
  • Power BI
  • Tableau
  • SAP Ariba
  • SQL
  • Excel (Advanced)
  • Planogram Software
  • Python (for analytics)
  • Consumer Insights
  • Data Visualization
  • Retail Analytics
  • Market Research
  • Client relationship management
  • Data analysis
  • Supply chain optimization
  • Supply chain planning
  • Business analysis

Timeline

Category Management Analyst

Pfizer
03.2023 - Current

Supply Chain Analyst

Dharani Rock Drills, India
11.2018 - 08.2021

Master of Science - CS/IT

Sacred Heart University

Bachelor of Science - mechanical engineering

JNTUK

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Raja Shekhar