RAJA Danial KHAN
Summary
Accomplished and results-driven Sales District Leader with over 7 years of experience in driving revenue growth and operational excellence within the consumer goods industry, specifically in the food and beverage sector. Adept at leading high-performing sales teams, developing strategic sales plans, and executing innovative initiatives that deliver measurable results. Proven track record in building strong relationships with key customers, optimizing market share, and ensuring alignment with corporate objectives. Expertise in data-driven decision-making, budgeting, and managing large-scale operations. Strong communicator and collaborator, with a focus on motivating teams to exceed performance goals and enhancing customer satisfaction. Passionate about delivering top-tier service, fostering a culture of accountability, and executing strategies that contribute to the long-term success of PepsiCo’s brand.
Overview
13
13
years of professional experience
Work History
District Sales Leader
PepsiCo
Newington, VA
01.2025 - Current
- Lead a team of sales representatives to drive superior marketplace execution and customer service.
- Manage, motivate, and develop frontline employees to increase daily productivity and improve business performance.
- Conduct 'work-withs,' or route rides with frontline employees to develop their selling and customer service skills.
- Work proactively with customers to understand business needs, and develop strong relationships.
- Maintain process improvement to enhance the productivity of PepsiCo's selling and delivery model.
- Collaborate with cross-functional team members to ensure orders are submitted, delivered, and merchandised according to plan.
- Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
- Set productivity and service targets and ensure proper resource allocation between accounts.
Merchandising Manager
PepsiCo Bottling Company
Newington, VA
03.2021 - Current
- Responsible for leading a team of 40 frontline employees to merchandise orders to key customers in a fast-paced direct store delivery environment
- Analyze Reports to achieve operational and financial goals
- Apply merchandising strategies to achieve sales and cost goals
- Apply knowledge of merchandising principles to drive productivity
- Manage multiple priorities while allocating resources between accounts
- Brief the frontline employees on scheduling and meeting delivery goals
- Anticipate potential customer issues; apply contingency planning to avoid customer dissatisfaction
- Train frontline employees and utilize PBC processes and tools
- Understand cost per unit constraints when meeting customer needs
- Help employees prioritize the work and promote teamwork
- Supervise daily operations, delegate tasks and monitor progress
- Set productivity and service targets, measure performance to drive accountability
Customer Development Assistant Representative
PepsiCo Bottling Company
Newington, VA
08.2019 - Current
- Maximize volume and revenue in key assigned accounts by utilizing fact-based selling methods
- Acquire new business for OTS segment and maintain the existing business
- Cultivate strong relationships with customers
- Ensure accurate handling of the administration of field communication, pricing accuracy and short pay management
- Utilize key selling processes (internal PEPSI way to sell, Pre/Post Call Planning, Profit Max and EDGE training)
- Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance
- Ensure customers are complying with PBC contract requirements, ensure communication and alignment of initiatives
- Work closely with the Selling Operations team to improve overall customer satisfaction
- Analyze business trends to develop a business growth strategy
Pre-Sales Representative
PepsiCo Bottling Company
Lorton, VA
05.2018 - 08.2019
- Responsible for developing/visiting a geographic territory with a core customer set of approximately 100+ customers
- Responsible for increasing sales by 25%
- Responsible for all components of customer development including selling, merchandising, rotating and staff training at all assigned customers
- Identify order management opportunities and be able to develop and articulate mutually beneficial solutions
- Sell new items (line extensions) for all PepsiCo line of business
- Fill, rotate and face beverage while maintaining approved planograms
- Analyze and problem solve complex business issues
Assistant Manager
Lasani Kabob
Lorton, VA
04.2016 - 04.2018
- Recruiting, training and supervising staff with a comfortable work environment
- Agreeing and managing budgets as well as planning menus
- Ensuring compliance with licensing, hygiene and health and safety legislation/guidelines
- Promoting and marketing the business around the community
- Ordering supplies on weekly bases and producing staff rotations to get the work done
- Handling customer enquiries and complaints and provide them great customer satisfaction
- Taking reservations and provide the kind of environment customer demands
- Greeting and advising customers to assure how appreciated we are for their business with us
- Problem solving and resolving conflicts between the coworkers
- Preparing and presenting staffing/sales reports
- Keeping statistical and financial records
- Assessing and improving profitability
- Setting targets
Shift Supervisor/Lead
CVS Pharmacy
Washington, DC
06.2014 - 04.2016
- Plan and conduct staff trainings, with an emphasis on promo product
- Develop methods to establish and clarify customer objectives
- Interview job candidates and inform store manager or assistant manager about interview
- Count cash drawers and make bank deposits
- Manage staff of about 7-8 sales associates in each shift
- Assign employees to specific duties to best meet the needs of the store
- Reorder inventory when it drops below predetermined levels
- Instruct staff on appropriately handling difficult and complicated sales
- Hire, train and evaluate personnel in sales and marketing
- Examine merchandise to verify that it was correctly priced and displayed
- Plan budgets and authorize payments and merchandise returns
- Increase profits through effective sales training and troubleshooting profit loss areas
- Complete profit and loss performance reports
Invigilator and Clerical Marker
Inlingua English Language School
Arlington, VA
04.2013 - 01.2016
- Customer Service and part of IELTS management team
- Organized and Examined English Language tests for candidates such as Listening, Reading and Writing
- Sets up complex order and perform multitask
- Marked and Submitted the Listening and Reading scripts for the results
- Participated to provide a great service and environment for Candidates and Colleagues
- Maintain excellent customer service by ensuring high level of customer satisfaction
Shift Running Manager
Capitol Hill Tandoor & Grill
Washington, DC
02.2012 - 04.2013
- Worked as a shift running manager at front with excellent customer service
- Created a great environment for employees to work together and help each other
- Made payroll for the employees on bi-weekly bases
- Trained newly hired employees and provided them a great workplace to show their potentials
Education
Bachelor’s degree - social sciences, Psychology
George Mason University
Fairfax, VA01.2016
Associate’s degree - social sciences, Psychology
Northern Virginia Community College
Alexandria, VA01.2014
Skills
- Proficient Negotiation Strategies
- Strategic Forecasting
- Inventory management
- Team Development
- Employee Time Management
- Effective Team Builder
- Sales Specialist
- Collaborative Relationship Building
- Multilingual Proficiency
- Building Client Relationships
- Effective Persuasion Skills
- Data-driven decision making
- Identifying sales trends
- Promotional planning
References
Available on request
Certifications And Activities
- Microsoft Office/Excel, 2010-2011
- Completed the In-School Branch Credit Union Training Program, 2010-2011
- Pathway to the Baccalaureate Program, NVCC, 2011-2014
- Participated in Research Study ‘Critical Thinking and Multimedia’, 2014
- Participated in Research ‘The Relationship in Cognitive and Vigilance’, 2014
- Participated in Research ‘Advice Seeking Propensity Scale Development’, 2015
- Participated in Research ‘Personality Measure Creation’, 2015
- Participated in Research ‘Online Study of Social Media Use and Health Related Factors’, 2015
- Participated in Research ‘Team Hide & Seek’, 2016
- Participated in Research ‘Personality and Functioning Study’, 2016
- Participated in Research ‘Calibrating Measures of Mood’, 2016
References
References available upon request.
Timeline
District Sales Leader
PepsiCo
01.2025 - Current
Merchandising Manager
PepsiCo Bottling Company
03.2021 - Current
Customer Development Assistant Representative
PepsiCo Bottling Company
08.2019 - Current
Pre-Sales Representative
PepsiCo Bottling Company
05.2018 - 08.2019
Assistant Manager
Lasani Kabob
04.2016 - 04.2018
Shift Supervisor/Lead
CVS Pharmacy
06.2014 - 04.2016
Invigilator and Clerical Marker
Inlingua English Language School
04.2013 - 01.2016
Shift Running Manager
Capitol Hill Tandoor & Grill
02.2012 - 04.2013
Bachelor’s degree - social sciences, Psychology
George Mason University
Associate’s degree - social sciences, Psychology
Northern Virginia Community College
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