RAJAH COLYAR

• Translated deep knowledge of products, categories, customer behavior, and clinic operations into actionable business opportunities, driving growth across assigned territory
• Developed and executed comprehensive territory business plans by identifying clinic needs and aligning solutions to maximize clinic performance
• Built and maintained strong relationships with key clinic decision-makers, fostering trust and long-term partnerships within the veterinary space
• Delivered tailored, data-driven presentations to veterinary staff, addressing specific operational and clinical challenges with targeted solutions
• Collaborated effectively across cross-functional teams, including Digital Sales, Inside Accounts, and Scientific Affairs, to align on shared business objectives
• Executed national and regional sales strategies at the territory level, ensuring alignment with overarching Veterinary Business Unit goals
• Navigated complex, fast-paced environments by adapting quickly to market shifts, operational changes, and evolving customer needs
• Conducted quarterly business reviews with management, leveraging performance data to refine strategies and optimizing territory results
• Managed territory sales and expense budgets, ensuring fiscal responsibility while maximizing ROI on promotional activities
• Maintained accurate and timely documentation through CRM call reports, expense submissions, and business presentations

• Led and developed a high-performing team of Territory Managers (TMs) to achieve business objectives through strategic planning and execution.
• Designed and implemented sales strategies and territory plans, leveraging insights from successes and setbacks to drive continuous improvement.
• Coached and mentored TMs to enhance sales and professional skills via goal setting, and performance reviews.
• Synthesized and communicated division-level insights and business intelligence to TMs, leadership, and cross-functional teams to inform decision-making.
• Consistently achieved key performance indicators (KPIs) at company, regional, and individual levels.
• Collaborated cross-functionally with HQ, regional teams, and departments such as Trade Marketing, Distribution Management, and Key Accounts to optimize market outcomes.
• Applied insight into local and state regulations and taxes to guide TMs in maximizing market potential.

• Directed sales, distribution, and merchandising efforts within assigned geography to achieve revenue targets.
• Promoted company initiatives to retail partners, including inventory control, promotional strategies, and pricing.
• Executed the 4Ps strategy—presence, pricing, promotion, and product—to enhance customer engagement.
• Developed territory-specific business plans by identifying and targeting retail outlets for growth opportunities.
• Advised retail partners on category management to optimize business performance and profitability.
• Leveraged data analysis, brand marketing, and product placement strategies to improve performance and maximize sales impact.
• Established and utilized tracking systems to measure progress against key initiatives and business metrics.
• Strengthened leadership capabilities through continuous training and impactful experiences.
• Managed account responsibilities across all assigned chain and distribution headquarters accounts, ensuring seamless execution of strategies.

• Drove a culture focused on safety, service, people, quality, and cost, fostering growth and operational excellence.
• Led organizational change with clear communication, ensuring execution follow-up.
• Modeled effective people management, including disciplined recruiting, onboarding, training, performance management, and retention strategies.
• Prioritized talent acquisition and development, training leaders to select high-caliber candidates for all roles.
• Cultivated an engaging work environment that prioritized the employee experience and promoted retention.
• Identified process gaps, compliance issues, and performance deficiencies, collaborating cross-functionally to develop resolutions.
• Ensured best-in-class customer service by proactively monitoring and resolving service gaps with partners.
• Enforced safety standards and drove accountability for safe behaviors through coaching, risk elimination, and accident investigations.
• Established sales targets and collaborated with management to develop actionable plans and course corrections.
• Uphold the company’s mission, values, code of ethics, and policies, ensuring alignment across all decisions and actions.

• Managed district sales operations for beverage products across multiple retail channels.
• Developed and implemented sales strategies to enhance product visibility and market share.
• Led training sessions for sales teams to improve product knowledge and customer engagement.
• Analyzed market trends to identify growth opportunities and adjust sales tactics accordingly.
• Built strong relationships with key accounts to drive customer loyalty and satisfaction.
• Conducted regular performance reviews of sales staff to ensure adherence to company standards.
• Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
• Negotiated contracts with customers to maximize profits while meeting customer needs.

• Directed a team of 50 merchandisers, successfully managing operations for 600+ large-format accounts and driving $8.5M in annual sales.
• Recruited, trained, and mentored staff, ensuring seamless payroll and scheduling processes.
• Streamlined inventory management to reduce out-of-stock and out-of-date products, improving operational efficiency.
• Prepared monthly profit and loss reports, delivering actionable insights for strategic decision-making.
• Resolved operational challenges proactively, consistently enhancing service delivery and team performance.
• Developed account merchandisers to execute sales and marketing programs with independent and key account customers.
• Established partnerships within the convenience channel, expanding product distribution, and driving revenue growth.
• Consistently surpassed sales quotas, contributing to significant revenue increases.
• Spearheaded event marketing, sales initiatives, and brand promotions to enhance market presence.

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• Managed inventory levels to ensure product availability in stores.
• Collaborated with retailers to optimize shelf placement and merchandising.
• Developed strong relationships with store managers and staff.
• Identified customer needs and provided product solutions that met those needs.
• Monitored competitor activity in order to stay ahead of changes in prices or offerings related to their own line of small formats goods.

• Delivered products to various locations ensuring timely service.
• Loaded and unloaded goods efficiently at each delivery stop.
• Maintained accurate records of deliveries and inventory levels.
• Provided excellent customer service during product drop-offs.
• Inspected vehicles regularly to ensure proper functioning and safety compliance.

• Managed product displays to enhance visibility and attract customer attention.
• Trained new staff on merchandising standards and inventory procedures.
• Maintained a clean and organized work environment at all times.
• Stocked and rotated shelves and built displays to deliver results for stores and suppliers.
• Built product displays and placed appropriate signage for merchandise.