Rajalakshmi NS

• Brand Launch & Template Development: Coordinated with designers to develop and launch homepage templates, utilizing tools like SmartEdit and BackOffice to update stages and push content to production.
• Quality Assurance: Followed company policies and procedures to deliver high-quality work.
• Client Relations: Developed strong client relationships through consistent communication and attentive service, leading to improved customer satisfaction rates.
• Problem-Solving: Proactively addressed and resolved issues, enhancing overall client satisfaction.
• Service Customization: Interpreted clients' needs and introduced tailored services to meet specific requirements.

Key Projects & Achievements:

• Clickable Container Component: Led the team in planning and developing a clickable container component, reducing dead clicks sitewide and accommodating complex layouts as per the Merchandising Director's request.
• Responsive Sales Template: Developed responsive code for a sitewide sales template, meeting Creative Team's layout requirements to enhance user experience.
• JavaScript Customization: Customized JavaScript code for a pop-up disclaimer on React pages, ensuring compliance with coupon code restrictions set by the Legal Team.
• Brand-Specific Site Development: Managed development for brand-specific sites.
• Contentful Implementation: Implemented Contentful for content management.
• Holiday Sales Support: Provided crucial support during peak holiday sales periods.

Project Verizon Nov 2023 – March2024

XT Marketing Project Leader/Manager/Strategist. Dallas, TX

• Led a team in the development of promotional email templates for various StraightTalk plans within the Verizon project.
• Implemented strategic approaches to enhance the effectiveness of promotion banners, resulting in increased click-through rates.
• Managed the end-to-end process of email template creation, from conception to delivery, ensuring timely and high-quality output.
• Utilized project management skills to coordinate team efforts, allocate resources, and meet client deadlines.
• Demonstrated developer skills by actively contributing to the design and coding of over 100 email templates.
• Collaborated closely with stakeholders to understand requirements and incorporate feedback for continuous improvement.
• Played a key role in driving project success by combining project management expertise with technical proficiency.

Project : Technology Teaching Strategies Jan 2023 -Nov 2023

XT Strategic Planning Specialist Dallas, TX

● Led the development of a micro frontend architecture strategy for Teaching Strategies' early childhood program in collaboration with Sapient, emphasizing modularization. Led brainstorming sessions to define the architectural approach

● Assisted in creating independent development teams (pods) within the micro frontend architecture, enabling parallel development and deployment. Collaborated with Sapient teams to effectively plan and allocate resources, ensuring optimal pod performance and productivity. Version control management.

● Led planning for reusable components in microfrontend architecture. Identified common UI elements to standardize development and increase reusability.

● Ensured smooth implementation of microfrontend architecture strategy by bridging Sapient and internal teams, fostering collaboration to overcome challenges.

● Provided Sapient teams with technical expertise and guidance, enhancing scalability and performance, while actively engaging in continuous learning and innovation.

Project Keurig Jan 2021 - Dec2022

Site Developer (React and Contentful) Dallas, TX

● I led the team in planning and developing a clickable container component, meeting the Merchandising Director's request to reduce dead clicks.Sitewide responsive sales template and accommodate complex layouts.

● Developed responsive code for a sitewide sales template, meeting Creative Team's layout requirements for improved user experience.

● Customized JavaScript code for a pop-up disclaimer on React pages, ensuring compliance with coupon code restrictions from the Legal Team.

● Brand specific site development.

● Contentful implementation.

● Holiday support during crucial sales days

Project JCPenney Jun2014 -August 2020

Site Developer / Track Lead / Architect – (A/B Testing)

• Requirement Gathering & Planning: Collaborated with stakeholders to gather requirements, prioritize tasks, and plan A/B testing roadmap.
• Campaign Creation: Identified web page elements for testing and developed comprehensive A/B testing campaigns.
• Throttling Strategy: Implemented throttling techniques to manage test variant exposure for optimal performance.
• Variant Development & Analytics: Designed and deployed multiple content variants and developed analytics to track performance.
• Page Optimization: Conducted extensive testing on JCPenney web pages to optimize user experience and achieve campaign goals.
• User Engagement Metrics: Defined site-level actions as metrics to measure campaign effectiveness and user engagement.
• Targeting Strategies: Utilized advanced targeting to ensure appropriate audience segments were included in tests.
• Content Management: Managed and optimized campaign content, including designing and testing multiple variants.
• Action Log Reporting: Analyzed and monitored visitor conversion activities using Action Log reports to refine strategies.
• Performance Improvement: Contributed to significant improvements in website performance and customer engagement through effective A/B testing.

Project JCPenney Nov2009 -Nov2013

Site Developer / Team Leader Gift Registry / Modern Bride Registry Dallas, TX

● Used JqueryMobile framework for Mobile Web UI development also developed Web based App for iOS and Android devises like Tablet and Mobile

● Proactively optimize for scalability, efficiency and maintainability in a practical way

● Participate in design and code reviews.

● Follow good coding, testing and documenting practices and adhere to existing W3C standards.

● Responsible for developing HTML’s as per the comps provided by Graphic designers

● Resolving Cross browser issues by supporting IE7,IE8,Chrome,Safari and Firefox