Amarpreet Singh
Chelmsford,MA
Summary
Dynamic leader with a proven track record at BLUEMOON SMOKE SHOP, enhancing operational efficiency and boosting brand visibility by 15% in 2024. Expert in marketing and brand management, adept at partnership development and strategic sourcing. Demonstrates exceptional workforce management and a knack for driving sales through innovative strategies.
Overview
22
22
years of professional experience
Work History
Brand and Marketing Manager
BLUEMOON SMOKE SHOP
Lexington, MA
02.2022 - Current
- Tracked competitor activities in order to stay ahead of the competition in terms of brand presence and visibility.
- Developed and implemented marketing strategies to increase brand awareness and sales by 15% in 2024.
- Built relationships with external vendors to secure cost effective promotional materials.
- Implemented customer loyalty programs that increased repeat business.
- Spearheaded new product brand promotions, enhancing market visibility and consumer engagement.
- Managed distributor relationships to ensure efficient product distribution.
Manager
BLUEMOON SMOKE SHOP
Lexington, MA
02.2020 - 02.2022
- Established and monitored KPIs to evaluate performance and identify areas for improvement
- Managed payroll operations while ensuring proper role coverage in three locations
- Implemented process improvements, resulting in an increase in operational efficiency.
- Produced thorough, accurate and timely reports of project activities
- Conducted performance reviews for team members
- Oversaw inventory management to ensure optimal stock levels and reduce waste
- Managed BMB wholesale operations, ensuring efficient supply chain management and customer satisfaction
HEAD OF PRODUCT MANAGEMENT
GALAXY MARKETING
New Delhi, India
01.2003 - 01.2020
- Developed innovative and targeted collateral to support overall branding objectives
- Developed and implemented favorable pricing structures, balancing firm objectives against customer targets
- Gathered customer feedback to inform product design decisions
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Build brand awareness and generate leads while managing internal and external marketing campaigns and programs
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Developed and maintained a product roadmap for the organization's products
- Conducted initial scoping to guide project planning and direction
- Facilitated cross-departmental strategies for marketing initiatives
HEAVY TRUCK DRIVER
WILD TRANSPORT PTY LTD
Sydney, Australia
01.2016 - 01.2018
- Conducted efficient cargo transfers to maintain route schedules
- Delivered goods to customers both locally and long distance
- Reported vehicle and roadside issues in accordance with company policies to maintain route transparency
- Completed routine maintenance on truck to keep in working order, including fueling and recharging batteries
- Inspected vehicle before and after trips and logged and reported mechanical problems to avoid unsafe hazards
- Finalized daily logs on schedule to update internal records and uphold DOT requirements
- Used GPS system to plan travel routes in accordance with bulk cargo transportation laws
- Operated with safety and skill to avoid accidents and delays
- Verified contents of inventory loads against shipping papers
- Maintained safe driving record by observing all road rules, remaining cautious and alert in unfamiliar areas and keeping control of vehicle at all times
Education
BATCHELOR OF ARTS -
DELHI UNIVERSITY
08.1999
DIPLOMA IN TOURISM AND HOSPITALITY MANAGEMET -
NATIONAL INSTITUTE OF TOURISM & HOSPITALITY MANAGEMENT
11.1998
DIPLOMA IN MARKETING MANAGEMENT -
YMCA
07.1998
Skills
- Marketing
- Contract management
- Brand management
- Workforce management
- Key performance indicators
- Partnership development
- Salesforce management
- Recruiting and interviewing
- Warehouse management
- Strategic sourcing
Accomplishments
- Achieved a 15% increase in revenue in FY2024 and was named employee of the year.
- Resolved product issue through customer testing
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Languages
- English
- Hindi
- Punjabi
Timeline
Brand and Marketing Manager
BLUEMOON SMOKE SHOP
02.2022 - Current
Manager
BLUEMOON SMOKE SHOP
02.2020 - 02.2022
HEAVY TRUCK DRIVER
WILD TRANSPORT PTY LTD
01.2016 - 01.2018
HEAD OF PRODUCT MANAGEMENT
GALAXY MARKETING
01.2003 - 01.2020
BATCHELOR OF ARTS -
DELHI UNIVERSITY
DIPLOMA IN TOURISM AND HOSPITALITY MANAGEMET -
NATIONAL INSTITUTE OF TOURISM & HOSPITALITY MANAGEMENT
DIPLOMA IN MARKETING MANAGEMENT -
YMCA