RAJ CHAUHAN

Recruited to build a tax credit business for U.S. SMBs. Processed 5,000 filings in 2 years and $380m in credits back to businesses through affiliate marketing & referral network sales.

• Responsible for business development and management. Leading operations, technology, and business teams.
• Developed and maintained relationships with processors, CPAs, law firms and 54 marketing affiliate partners.
• Led tech stack build out between smart forms, digital contracts, process management, CRM & affiliate software.

Hired to create a GTM strategy and steer the product roadmap. Productized and sold retail media solutions, implemented HubSpot and created a sales strategy to scale. Clients include: Costco, Kogan & Ingram Micro.

• Responsible for all technology, media and data.
• Managed content strategy, SEO and paid media.
• Implemented ad server and trained a team on ad operations.
• Created KPIs for marketing including CAC, LTV and ROAS.
• Led website, ecommerce solution & iOS app development.

• Implemented an ad server & trained a team on ad operations.
• Managed developers for website and ecommerce solution.
• Managed partnerships and integrations with POS, logistics & loyalty vendors requiring new API endpoints to be created.
• Involved in the data strategy and use of Snowflake.

• Contracted to build the express delivery operation for The Artist Tree in Hollywood and Koreatown.
• Implemented logistics software and ecommerce solution.
• Hired and trained a team of drivers and dispatchers.

• Recruited by the owner of Cannablue to re-organize a 60 person Oakland, CA delivery business with a focus on profitability.
• Created SOPs for the business and led a full technology stack change.
• Integrated POS, ecommerce and logistics software.

Responsible for sales, marketing & partnerships at the leading point of sale and cannabis ERP software platform.

• Developed and executed partner strategy creating an eco-system of 15 software apps integrated for BLAZE customers.
• Executed first of its kind partnership and led the GTM with Weedmaps integrating orders inside the POS from the #1 demand source in the industry.
• Launched reseller partner program and local industry association strategy successfully driving sales in new markets.
• Implemented the first CRM software for sales, marketing and onboarding teams.
• Secured the #1 position in California with 22% market share of retailers.
• Increased LTV: CAC ratio from 3:1 to 8:1.
• Added 200 new customers - exceeding customer acquisition targets.
• Closed the largest deal by 5x valued at $1.2m.
• Close ratio optimized from 20% to 48% from completed demos to sale.
• Generated a 300% increase in YoY revenue.
• Executed first PR, social, events & industry association strategy.
• Implemented SEO and paid media strategy.
• Launched national GTM in OK, MA, MD, MI, ME and MT.
• Produced and hosted customer and partner webinar series.
• Managed trade show vendors, sponsorships and logistics for events.
• Recruited and trained the first AEs, SDR and marketing FTEs.
• Significant input and prioritization of the product roadmap.
• The POS for the first legal cannabis sales at a music festival: Grasslands at Outside Lands 2019.
• Customers include: Cookies, High Times, Manifest Seven, Weden, One Plant, Kushagram, Hyperwolf, Bento, Silverstreak, Coco Farms, Mountain Remedy, Rebelle, & Hollister Cannabis.

Joined founders at the inception of their business to create a GTM strategy, partnerships, a revenue model & deliver year one results.

Grow: Managing Director, January 2018 - July 2019

Full service marketing and cannabis technology agency working with some of the largest California brands with a focus on retailers.

• Responsible for creating product suite and partnerships.
• Built digital marketing model increasing retailer revenue by 3x.
• Executed programmatic and SEO campaigns.
• Trained retailer customers on media and technology.
• Developed and executed social influencer strategy with artists including Offset and Victoria Monet.
• Clients included BLAZE, Select, Flow Kana, Papa & Barkley.

Spaceback, Inc.: CRO, March 2017 - March 2018

First platform converting social posts into programmatic ads.

• Sales, product and partnership development.
• Clients included: Coach, Beats by Dre, & Universal McCann.

HomeMe, Inc.: CRO, March 2016 - March 2017

The first company to pre-approve renters and match them to properties based on a background check and soft credit check. Raised $3.2m.

• Closed first deals, created partnerships with Experian & Transunion and responsible for building the sales team.

SaaS Media Planning, Trading, and Self Serve Software Platform

• 1st US hire responsible for launching in region & P&L.
• From zero to $14m in annual revenue supporting a 3x increase in market cap during tenure.
• Recruited and managed 8 US based FTE in SF & NYC.
• Partners: Microsoft, Yahoo!, Operative, and comScore.
• Publishers: NY Times, Microsoft, eBay, CBSi, and more.
• Customers: Chevy, IBM, Amazon, Gucci, Red Bull & more.

The #1 Independent Global Ad Exchange

• P&L responsibility for the supply side of the exchange and SaaS ad server including sales, client services & operations.
• 130% of 2011 goals. $100m revenue run rate for 2012.
• Increased revenue 3.5x resulting in EBITDA profitability.
• Recruited, trained and managed staff of 12 FTEs.
• Clients included: eBay, IAC, Cox Digital Solutions, and more.

Joined the first supply side platform (SSP), pre-revenue, as employee #30. Built the REVV Marketplace trading revenue to $200m by 2011 with $50m in net revenue. Managed up to 21 FTEs in global offices. Over achieved goals each year. Highly involved in the product roadmap based on market requirements.

• VP, North America Sales (June 2010 – February 2011)
• VP, Global Demand (March 2009 – June 2010): Managed buyers.
• VP, Business Development (March 2008 – Feb 2009): Co – created corporate strategy, completed the first acquisition and hybrid product development role for the new RTB market.
• Key role in creating a profitable EMEA business within 18 months.
• Implemented Salesforce and managed administrator.
• Executed partnership with Appnexus, Criteo, Trade Desk, MediaMath, Undertone, BlueKai, Exelate, Lotame, Comscore & more.

• 2007: 120% of $6mm goal. 2008: Paced to 126% of $12m goal.
• Clients included: Sony Electronics, DIRECTV, Toshiba & OMD.

• Part of the turnaround team: reached profitability for the first time in 2005 and company market cap increased by 400% over tenure.
• #1 in ad sales revenue for 4 years.
• Closed integrated sponsorships to Fortune 500 companies.
• Managed partnerships, ad operations and yield for the ad networks.
• Quota Achievement: 110% in 2002, 130% in 2003, 180% in 2004 and 205% in 2005.
• Clients included: Countrywide, Bank of America, Wells Fargo, American Express, Citibank and LowerMyBills.