Rajendra Babu Gutta
Bowling Green,OH
Summary
Results-driven professional with two years of specialized experience as an Application Development Analyst, focusing on email marketing and automation with Adobe Marketo. Proven expertise in web development, email campaign management, and marketing automation. Currently pursuing a Master's in Computer Science, combining practical industry insights with advanced academic knowledge. Adept at staying updated on industry trends and continuously improving web and email development processes to enhance overall marketing strategies.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Student Grader
Bowling Green State University
Bowling Green, OH
10.2023 - Current
- Graded assignments and projects for over 50 students, ensuring timely and constructive feedback.
- Evaluated code quality, design patterns, and documentation for more than 100 submissions.
- Provided detailed assessments and improvement suggestions, resulting in a 20% increase in overall student performance.
Application Development analyst | Email developer
Accenture Solutions Pvt Ltd.
06.2021 - 08.2023
- Managed end-to-end email marketing campaigns using Adobe Marketo, including setup, scheduling, testing, tagging, and deployment.
- Conducted A/B testing to optimize email performance, leading to a 15% increase in conversion rates, and implemented custom reports such as email performance, email link performance, and Program Performance.
- Utilized Snippets, Tokens, and Dynamic Content for highly personalized email campaigns and integrated Marketo with Knak to streamline email creation and enhance campaign efficiency.
- Manage all aspects of the email marketing program, including list-building, segmentation, and engagement strategies. Handling campaigns from integration to scheduling
- Developed responsive email templates using HTML, CSS, and JavaScript, ensuring compatibility across various email clients and devices.
- Implemented responsive design principles, ensuring emails were displayed correctly on all devices and enhancing user experience.
- Utilized Email on Acid to test emails across multiple clients and devices, ensuring consistent appearance and functionality.
- Diagnosed and resolved issues in email code, ensuring error-free execution and optimal performance across all platforms.
- Developed reusable email templates adhering to brand guidelines, streamlining the email creation process.
- Actively participating in onshore/client meetings to discuss/understand the requirement completely.
- Maintained detailed documentation of email development processes, including code libraries, best practices, and troubleshooting guides.
Internship Student
IIIT-Hyderabad at Conduira
Hyderabad
05.2020 - 08.2020
- Developed a dynamic website to facilitate remote learning for students without access to college facilities.
- Ensured smooth functionality of virtual labs, enhancing the learning experience for technology students.
- Diagnosed and resolved issues in virtual labs, including broken links and images.
- Improved website performance and user experience through continuous testing and debugging.
Education
Master's -
Bowling Green State University
Bowling Green, OH05.2025
Bachelor of Technology -
GITAM University
07.2021
Skills
- Adobe Marketo automation tool
- HTML
- CSS
- JavaScript
- Web Development
- React
- Angular
- Java
- SQL
- Complex email structure building
- Coding and debugging
- Email on Acid
- Asana
- Data structures
- Knak
Certification
- Adobe Certified Expert - Marketo Engage Business Practitioner, 12/2021
- Adobe Certified Professional - Marketo Engage Business Practitioner, 10/2021
- Web design for everybody on Coursera
Accomplishments
- Received internal awards and recognitions for outstanding contributions to email and web development projects, reflecting a commitment to excellence and continuous improvement.
- Consistently received client appreciation for swiftly resolving team challenges and demonstrating a proactive problem-solving approach.
- Recognized for skillfully designing complex email structures, building modules, with additional recognition for creating dynamic websites that enhance overall user experience.
Timeline
Student Grader
Bowling Green State University
10.2023 - Current
Application Development analyst | Email developer
Accenture Solutions Pvt Ltd.
06.2021 - 08.2023
Internship Student
IIIT-Hyderabad at Conduira
05.2020 - 08.2020
Master's -
Bowling Green State University
Bachelor of Technology -
GITAM University
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