RAJSA SIMONI
Philadelphia,PA
Summary
Curious, thoughtful and detail-oriented marketing professional with over 8 years of relevant work experience in product performance and audience targeting. Engaging communicator that thrives on result-driven efforts, strategic development and collaboration.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator, Fund Specialist
FS Investments
Philadelphia, PA
01.2023 - 05.2023
- Lead all marketing efforts for two investment products through promotional campaigns, quarterly and monthly reports, relationship development with stakeholders, update webinars, and web presence management.
- Designed marketing campaigns and email templates from planning to implementation using Marketo, Seismic and Salesforce to support sales distribution pipeline.
- Managed shareholder voting solicitation marketing efforts for over 35 billion dollars of assets.
- Developed product how-to-invest guides for all funds approved to sell to distribution channels for national conferences.
- Created firm specific fund flyers to expedite target account compliance approval process and allowing sales teams to target best advisors faster.
Marketing Coordinator, Webinar and Events Analyst
FS Investments
Philadelphia, PA
07.2021 - 12.2022
- Managed all company webinars from planning with stakeholders, approving presentation resources, promoting through marketing campaigns, executing event, reporting data, and processing replay to publish.
- Executed continuous data-driven analysis on communication channels through Salesforce and On24 performance and suggestion of improvements.
- Wrote department's most detailed webinar guide, technology and workflow checklists, and trained product specialist team.
- Created sales intake form to capture all request from sales department for events, webinars, flyers, and email campaigns.
- Streamlined webinar process through workflow template with six-to-eight-week cadence to minimize error, improve collaboration with stakeholders, shorten webinar replay approval, and improve process overall.
- Designed and launched targeted email marketing campaigns for different departments using Salesforce, Marketo, and Seismic to promote webinars conferences, territory, and sponsored events to enhance attendance, brand presence and sales goals.
- Lead webinar revamp process to improve user experience through On24 console re-design, updated technology support guides, speakers-only communication plan, detailed post-event reporting.
Marketing Specialist
Erasmus Plus
, Europe
09.2018 - 02.2019
- Performed marketing research and competitive analysis to effectively communicate program’s value proposition to students in higher education institutions through presentations and marketing campaigns.
- Managed, developed, and maintained all program’s branch social media to increase product visibility and market performance.
- Build on project’s brand and build relations with university leadership, informed professors and trained counselors on program’s curriculum, qualifications, and deadlines.
- Monitored European Union sourced projects, performed extensive research and gathered findings to present in academic symposiums.
- Reviewed financial donations made to branch as part of financial plan.
- Implemented market research to finding new partnerships and new marketing opportunities.
Marketing Executive
Taylor & Francis / Routledge
Philadelphia, PA
09.2017 - 09.2018
- Executed analysis and reporting to maximize revenue and customer retention based on specific designated portfolios.
- Engaged with editors and societies through compelling marketing campaigns to build, nurture and grow relationships.
- Represented company in nation-wide industry conferences to proactively promote relevant journals, detect partnership opportunities, and host workshop events.
- Prepared marketing plans based on understanding of customer’s and competitor’s needs to develop effective objectives that support planning decisions.
- Authored email campaigns through Salesforce, A/B testing, social media campaigns, electronic banners to reach readers and stakeholders on new press, upcoming events, and academic societies.
- Designed, promoted, and maintained landing pages to promote material related to academic publication, conference representation or resources of academic journals and societies.
- Created, executed, and optimized direct to consumer marketing plans to ensure traffic goals are met for promotional campaigns
- Performed data analysis as well as data segmentation and presented it effectively with added suggestions for future marketing campaigns for Philadelphia branch.
- Created social media pages for stakeholders and blueprinted guidelines on how to manage and grow pages.
- Wrote, edited, and reviewed text to be published on landing pages, marketing literature, email campaigns, social media and other brand promotions or announcements.
Junior Marketing Specialist
Cigars International
Bethlehem, PA
11.2016 - 08.2017
- Generated web analytics reports to identify growth and retention. opportunities based on Adobe Analytics and Google Analytics user power.
- Streamlined organization’s remediation strategy of error pages and null searches reports and reported daily.
- Performed quality assurance, data manipulation and Heat Map analysis of departmental email campaigns.
Education
Bachelor of Science - Marketing
Drexel University
Philadelphia, PA07.2015
Digital Marketing Certificate -
University of Pennsylvania
01.2020
Skills
- Marketo
- On24
- Salesforce Marketing Cloud
- Adobe Workfront
- SAP
- Google Analytics; Google AdWords
- Emarsys eMarketing Systems
- Mondaycom
- Seismic
- Fluent in Spanish, Italian, and Albanian
- Facebook Insights
- HootSuite
- Email marketing
- Account management
Timeline
Marketing Coordinator, Fund Specialist
FS Investments
01.2023 - 05.2023
Marketing Coordinator, Webinar and Events Analyst
FS Investments
07.2021 - 12.2022
Marketing Specialist
Erasmus Plus
09.2018 - 02.2019
Marketing Executive
Taylor & Francis / Routledge
09.2017 - 09.2018
Junior Marketing Specialist
Cigars International
11.2016 - 08.2017
Bachelor of Science - Marketing
Drexel University
Digital Marketing Certificate -
University of Pennsylvania
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