Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Rakesh Nautiyal

Nashville,TN

Summary

Experienced strategic leader with over 12 years in managing large partner marketing ecosystems within the technology sector. Proven expertise in developing and executing comprehensive global channel marketing strategies, driving demand generation across multiple routes to market, including resellers, distributors, service providers, and managed service providers. Adept at leading global teams, fostering growth, and ensuring alignment with corporate priorities. Demonstrates exceptional relationship-building skills, collaborating effectively with marketing, sales, and product teams to deliver innovative solutions. Recognized for providing visionary leadership, professional development, and coaching to create industry-leading partner marketing strategies. Renowned for being an excellent communicator, creative problem solver, and motivator, thriving in Agile Marketing environments to drive impactful results.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Director, Global Partner Marketing Strategy

ADP Inc
01.2022 - 07.2024
  • Leading Growth Marketing Operations & Technology Including - PMO, CRO, Web/App Development, QA, Analytics/Technologies and Campaign Management for a $15B+ payroll company
  • Challenged with managing the Marketing Operations, Marketing Technology and Marketing Automation platforms to reduce costs and standardize messaging and reach
  • Improved go-to-market timing to better target B2B customer base
  • Collaborate with decision-makers across the organization to increase awareness around digital privacy and compliance (CCPA/GDPR) while expanding beyond email
  • Success mentoring and coaching brand managers/directors on compliance and privacy laws.

Senior Manager, Marketing

NATIONAL GENERAL AN ALLSTATE CO
01.2018 - 01.2022
  • Recruited to take email and integrated marketing to the next level and manage Integrated/digital marketing operations vision for a $45B+ insurance company
  • Challenged with managing the Marketing automation platform to reduce costs and standardize messaging and reach
  • Improved go-to-market timing to better target B2C/B2B customer base
  • Collaborate with decision-makers across the organization to increase awareness around digital privacy and compliance while expanding beyond email
  • Extensive C-level presentation experience
  • Success mentoring and coaching brand managers/directors on compliance and privacy laws
  • Deep involvement with social and paid marketing functions to support business growth.

Co-Founder & Chief Digital Officer

CRUISE2.com
01.2017 - 01.2021
  • Managed seamless transition from GA3 to GA4, ensuring ongoing data tracking and analysis
  • Successfully implemented ETL (supermetrics) for streamlined data extraction and analysis
  • Introduced Newsletter, improving engagement rates and enhancing communication with the target audience
  • Resolved issues with Apple relay emails, reducing revenue leakage by 10%
  • Implemented A/B test strategies for web, app stores, and email, optimizing user experiences and driving conversions
  • Negotiated better rates with Salesforce, resulting in $25k in recurring cost savings
  • Managed vendor relationships with Salesforce, Optimizely, Overseas development partners and Kochava (MMP)
  • Coordinated with international creative agency and development team for day-to-day campaign activities and project development and Oversaw marketing campaign management, leveraging Optimizely and Salesforce Marketing Cloud
  • Managed analytics platforms including GA, GTM, Firebase, Kochava (MMP), AWS Quick Sight, Bit.ly, and Hotjar
  • Implemented Wrike marketing project management system for efficient collaboration and workflow management
  • Established web and app monitoring and testing automation using Zoho's site247
  • Ensured optimal performance and uptime through effective DNS, hosting, and infrastructure management
  • Fostered team engagement through team interactive sessions
  • Oversaw GSC (Google Search Console), Google Postmaster, and MS SNDS (Smart Network Data Services) for email deliverability and reputation management resulting in 100% inbox placement through effective Return Path practices
  • Implemented BIMI (Brand Indicators for Message Identification) for enhanced email authentication and brand visibility
  • Shared knowledge and ideas with new team members on email nudge & nurture, MMP, SEO, Analytics, and Testing Plan, fostering a culture of learning and collaboration
  • Implemented QA Automation/Testing Plan, ensuring 99.9% accurate and on-time delivery of marketing campaigns
  • Maintained 99.9% on-time and accurate delivery of marketing campaigns
  • Achieved 99.9% uptime on web and app platforms
  • Ensured 100% availability, coverage, and flexibility to meet marketing operations and technology needs
  • Experience with Adobe Suite, Movable Ink, or data architecture platforms
  • Collaborated closely with cross-functional teams, including engineering, design, and marketing, to define product requirements, prioritize features, and ensure timely delivery of high-quality products
  • Successfully managed the end-to-end product lifecycle, from concept to launch, leveraging agile methodologies to adapt to changing market dynamics and customer feedback.

Email Marketing Manager

VANTAGE TRAVEL SERVICES, INC.
01.2017 - 01.2018
  • Worked on Inbox-related issues and helped move the company from batch-and-blast to a behavioral email strategy
  • Created email journeys based on customer website behavior and improved subscription management
  • Achieved 99.9% on-time and accuracy execution delivery of all email campaigns
  • Exceeded performance targets by 30% over 6 months after developing behavioral email campaigns based on cart contents, specific products, and category abandonments
  • Improved email marketing campaigns with 100% deliverability and 95% inbox email placement.

E-Commerce & Digital Marketing Manager

DIET DIRECT, INC.
01.2016 - 01.2017
  • Directed the Amazon store for a $25M family-owned business
  • Migrated the legacy tech stack to save $100K in annual costs and grew sales by 45% after adopting Salesforce Marketing Cloud and leveraging social and paid marketing initiatives
  • Extensive involvement in SMS, Direct Mail, and PPC/Paid Marketing.

Vice-President, E-Commerce

QUEENSBORO SHIRT CO.
01.2015 - 01.2016
  • Led end-to-end process transformation to create a customer-centric culture
  • Contributed to UX/UI enhancements to improve customer experience on mobile and desktop platforms
  • Maximized website traffic based on the results of keyword research and SEO strategies
  • Managed social and paid marketing campaigns to grow the brand.

Vice-President, E-Commerce & Online Marketing

SUNNY LAND TOURS, INC.
01.2013 - 01.2015
  • Recruited by a former client to transform the business digitally
  • Created a new mobile-optimized website and adopted integrated and digital technologies to drive savings
  • Trained the team on all things digital, enabling business continuity and positioning the company for growth into the future.

General Manager, e-Commerce Projects & Operations

FERNS N PETALS PVT LTD.
01.2011 - 01.2012
  • Oversaw operations, digital product, marketing, and sales for India's #1 floral company
  • Managed a cross-functional team of 150 and reported directly to the CEO
  • Improved conversions by 10% after modernizing the e-Commerce payment gateway and led through 100% YOY e-Commerce growth.

Education

Bachelor of Commerce (B. Com) in Marketing & Business Administration -

UNIVERSITY OF DELHI
Delhi, India

Diploma in Software Technology -

SOFTWARE TECHNOLOGY GROUP INTERNATIONAL LTD.

Skills

  • Integrated Marketing Plans
  • Customer First Mindset
  • Brand Awareness
  • Business Development
  • Data-Informed Decisions
  • Retention Strategies
  • Multi-million-dollar Budgets
  • Process Improvement
  • Digital/Mobile First
  • Market Research & Analysis
  • Product Marketing Strategy
  • Hiring, Coaching & Mentoring

Certification

  • EMAIL MARKETING CERTIFIED, HUBSPOT - 2020
  • PROJECT MANAGEMENT INSTITUTE (PMI), EXECUTIVE LEADERSHIP, PMI - 2020
  • INNOVATION LEADERSHIP, GEORGIA INSTITUTE OF TECHNOLOGY - 2020
  • PYTHON BASICS FOR DATA SCIENCE, IBM - 2020
  • EMAIL MARKETING SPECIALIST, SALESFORCE - 2018
  • COMMUNICATION FOR LEADERSHIP SUCCESS, DEVELOPMENT DIMENSIONS INTERNATIONAL (DDI) - 2018

Languages

English
Native or Bilingual
Hindi
Native or Bilingual

Timeline

Director, Global Partner Marketing Strategy

ADP Inc
01.2022 - 07.2024

Senior Manager, Marketing

NATIONAL GENERAL AN ALLSTATE CO
01.2018 - 01.2022

Co-Founder & Chief Digital Officer

CRUISE2.com
01.2017 - 01.2021

Email Marketing Manager

VANTAGE TRAVEL SERVICES, INC.
01.2017 - 01.2018

E-Commerce & Digital Marketing Manager

DIET DIRECT, INC.
01.2016 - 01.2017

Vice-President, E-Commerce

QUEENSBORO SHIRT CO.
01.2015 - 01.2016

Vice-President, E-Commerce & Online Marketing

SUNNY LAND TOURS, INC.
01.2013 - 01.2015

General Manager, e-Commerce Projects & Operations

FERNS N PETALS PVT LTD.
01.2011 - 01.2012

Bachelor of Commerce (B. Com) in Marketing & Business Administration -

UNIVERSITY OF DELHI

Diploma in Software Technology -

SOFTWARE TECHNOLOGY GROUP INTERNATIONAL LTD.

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Rakesh Nautiyal