Raksha Reddy

Build global technology platforms, products and services to improve end to end 3rd party Seller Performance.

• Launched Seller Fulfilled Prime for EU8 markets with new prime eligibility, enforcement criteria and feature to meet prime EU prime regulatory requirements and increased prime eligible offers by 30%.
• Migrated traffic to CloudAuth from AAA to achieve compliance as part of Digital Markets Act (DMA) article 5(2) which prevented fines up to 10% of Amazon global revenue.
• Centralize seller experience with real time performance intelligence and personalization recommendations resulting in 80K annual cost savings and $150M in GMS uplift via feature adoption.
• Migration of defect metrics to Seller Performance Management System, providing near real-time and accurate performance data to Sellers that's critical to their Account Health and improving profitability by 15% and reducing enforcement by 33%.
• Launched Late Shipment Forgiveness incentive program that improved seller adoption of feature, programs leading to improved customer promise window of 1.2 day from 4.5 days.

Leading product development for Search Engine Marketing platform which leverages machine learning and algorithmic bidding to support the lucrative customer acquisition channel.

• Developed end-to-end automated pipeline for multi brand campaign creation by using intent signals, machine learning in programmatic advertising, optimized $500M of ad spend.
• Improved supply management by building tools to improve violation management, anomaly detection, competitor bidding on restricted terms, saving missed revenue $1.2M.
• Drove growth experiments using scientific methods and machine learning on ad campaigns, resulting in net gain of 900K.
• Built a comprehensive Travel Intent Master within Expedia Group data platform that provides 360-degree view on properties and destinations at macro and micro levels, enabling commercial unlock of $4.5M GP.

Enabled customers with intuitive price insights products that radically improved customer experience and trust.

• Led Price Research and Discovery initiative by offering intuitive and innovative solution to customers, increasing engagement and conversion; drove 12% increase in conversion with various initiatives.
• Launched Price Match Promise for customers on flights path, improved conversions by 5.1%, Incremental Revenue of $1.3M , Increased Branded Fare Upgrades 3.3%,
• Implemented machine learning recommended sort model to improve flight shopping experience; improved booking conversion by 12.5%.

Developed products for hotels, agents, market managers for the Global Supply Operation team in-order to drive their operation efficiency, agent productivity and overall partner satisfaction.

• Lead end to end optimization of hotel onboarding and enabled faster acquisition leading to 240% YOY growth.
• Launched new Salesforce console for agents with capabilities such as smart assist, macros, intelligent case routing, quick text; improving agent productivity and saving operational cost by $1.5M.
• Integrated Avaya phone system and Salesforce with open CTI Ingenius, boosting agent productivity and improving operational efficiency by $1.2M.

Drove product vision, strategic development and execution of the overall online and instore customer journey to achieve best in class omni-channel customer experience across all verticals for Sears and Kmart.

• Delivered key enhancements to checkout flow that reduced average checkout time from 3 to 1.7 minutes.
• Managed strategic site redesign to improve brand messaging, engaged new users, and improved conversion. Resulted in 25% increase in AOV, 12% increase in visit duration, and 3% decrease in bounce rate.
• Instrumental in identifying and developing a self-service functionality to modify/cancel orders within 30 minutes, resulted in reduced customer contacts by 27.3%.