Raúl Esses Cohen
La Jolla
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
38
38
years of professional experience
1
1
Certification
Work History
COO and Director of Marketing and Development
CREATIVE SUBS LLC
01.2021 - Current
- 2 stores open, 1 in development and 1 FA
- PLEASE SEE ATTACHED JOB DESCRIPTION FILE
Partner and Founder
Esses Arquitectos
01.1993 - Current
- Structural Planning, Design, and Construction
- Furniture Design
- Clients include Fiestamericana Vacation Club, Fiestamericana Timeshare, Nick San Palmilla Restaurant, Las Ventanas al paraíso, Restaurante Amarone, Restaurante Central Gourmet, Society Coffee, Hilton Spa Store, RED Food, Wine & Martini Bar, YHI Spa, ME by Melia, Intercam Exchange, Las Terrazas Condominiums, Náutica Retailers, Calzedonia Intimissimi Retailers
COO and Director of Marketing and Development
JM SOUTH BAY SD LLC (Jersey Mike´s)
01.2013 - 02.2024
- 7 stores open
Director of Marketing and Operations
CALIFORNIA NKP, LLC (NAKED PIZZA)
01.2011 - 01.2012
- Restaurant quality control procedures tailored to consistent, high quality food preparation and storage
- Proper methods for storing meat, produce, and dairy products as well as the correct rotation of frozen goods
- Training and Reviewing cash handling procedures, including reconciliation procedures and receipt handling
- Promote the highest customer service standards while maintaining efficient operations
- Control the company objectives in the areas of sales, service, quality control, facilities management, and sanitation through proper employee training and the creation and maintenance of a positive work environment
- Train employees in food preparation
- Create incentives campaigns with the employees to promote sales and employees rewards
- Control of the budgets of each store, plan for new and continuing operations and proposing ideas to maximize investment
- Maximize and implement preparation procedures to increase productivity and minimize load times
- Review and plan store layouts to maximize functionality
- Business strategies, store expansion, sales, and finance, including new venues for promotion of California NKP (Naked Pizza Stores)
- Create new sourcing partners, adapting methods for creating and maintaining affiliation relations
- Local Store Marketing training for the employees, looking for the most effective ways to achieve the goals and increase the exposure of the brand
- Create LSM plans campaigns to increase sales focusing on the different target groups (Schools, Hotels, Gym, etc.…) thru reward cards, business calls, events sponsorships, etc
- In charge of Public relations with hotels and business in the area to create partnership and co branding
- Run sector analysis in each store to determine the LSM (Local Store Marketing) and prepare LSM schedules for the employees without compromising the daily operations of the store
- Create a demographic chart of each delivery area including businesses, schools, gyms, etc.… to plan a marketing strategy
- Design and creation of all design material required for a successful marketing campaign, including flyers, door hangers, box toppers, coupons and any other promotional material
MANAGEMENT CONSULTANT
CALIFORNIA NKP, LLC (NAKED PIZZA)
01.2010 - 01.2011
CONCIERGE LOUNGE
01.2009 - 01.2010
- Designed and operation of the first ‘Concierge Lounge”, a space dedicated to the orientation and transition of cruise-line passengers
- Promoted individualized destination selection with a focus on Cabo San Lucas and created the first-ever discount program for crew members and locals
- Focused on refining concierge services made available to cruise ship passengers, a project that will become a reality in every Mexican port in the next few years
CREATIVE ROOM
01.2009 - 01.2010
- Oversaw publicity, marketing ventures, and sales for design company
- Lead the creation of “XPLORE Los Cabos” magazine, Administrative Director
- The magazine became the official Government (FONATUR/API) magazine for cruise ship passengers in Cabo San Lucas, Mexico
- MTV Fashion Week coordinator in Los Cabos
FONATUR/API LOS CABOS
01.2008 - 01.2010
- Developed projects geared towards a gradual scale-up for cruise ship port infrastructure
co-founder of Cabo franchise
DEL SOL
01.2006 - 01.2010
- Company Overview: American franchise of clothing retailer
- Served as Director of Publicity, Marketing, and Public Relations, as well as oversight coordinator for inventory and internal human relations
- Oversaw a 30% sales increase over 2009-2010 calendar year
- American franchise of clothing retailer
Partner and Investor
Grupo RED
01.2005 - 01.2009
- Director of Publicity, Marketing, Event Planning, Public Relations, Administration, inventory and purchasing (Operations)
- Oversaw internal human relations management (contract negotiation and staff security)
Business Partner and Co-founder
Acentos Lounge
01.2005 - 01.2009
- Director of Marketing, Public Relations, Publicity, Human Resources, and Administration
Business Founder
Grupo Renzo
01.2004 - 01.2008
- Company Overview: Central Gourmet Restaurant
- Administrative Director and operations
- Director of Publicity, Inventory, purchasing, Marketing and Events, Public Relations and Human Resources
- Central Gourmet Restaurant
Partner and Founder
Grupo Forma Architects
01.1987 - 01.1993
- Structural Planning, Design, and Construction
- Furniture Design
- Public Relations
- Clients include Daniel Hechter, Levis, Max Mara, Ferrioni, Pierre Cardin, Mondo Collection, Natori, Carrera Internacional, Hugo Boss, Toks Restaurant, Wings Restaurant, Marina Rinaldi, Chapultepec Golf and Country Club
Education
Bachelor of Arts and Architecture -
Anahuac University
Skills
- Operations management
- Cross-functional team coordination
- Data-driven decision making
- Organizational development
Accomplishments
- Collaborated with team of MTV in the development of Fashion TV Los Cabos
- Supervised team of 120 staff members for Jersey Mike's
Internationalcollaborations
- Space Design International (Philadelphia)
- Onboard Media (Miami)
- Constatin Coustoulas (France)
- Ducciomara Grassi Studio (Italy)
- Robert Down & Johnes (New York)
- Royal Caribbean International (Miami)
- Fashion TV
- E Entertainment
Certification
- ServSafe Food Handler's Certification
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
COO and Director of Marketing and Development
CREATIVE SUBS LLC
01.2021 - Current
COO and Director of Marketing and Development
JM SOUTH BAY SD LLC (Jersey Mike´s)
01.2013 - 02.2024
Director of Marketing and Operations
CALIFORNIA NKP, LLC (NAKED PIZZA)
01.2011 - 01.2012
MANAGEMENT CONSULTANT
CALIFORNIA NKP, LLC (NAKED PIZZA)
01.2010 - 01.2011
CONCIERGE LOUNGE
01.2009 - 01.2010
CREATIVE ROOM
01.2009 - 01.2010
FONATUR/API LOS CABOS
01.2008 - 01.2010
co-founder of Cabo franchise
DEL SOL
01.2006 - 01.2010
Partner and Investor
Grupo RED
01.2005 - 01.2009
Business Partner and Co-founder
Acentos Lounge
01.2005 - 01.2009
Business Founder
Grupo Renzo
01.2004 - 01.2008
Partner and Founder
Esses Arquitectos
01.1993 - Current
Partner and Founder
Grupo Forma Architects
01.1987 - 01.1993
Bachelor of Arts and Architecture -
Anahuac University
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