Open To Work
Ralana Macdonald
Portsmouth,Va
Work Preference
Summary
Professional dealership, both Boat and Automotive, Consultant and Facilitator with 19+ years of experience in training dealership personnel and implementing processes that are discussed with Key management and Owners. The core goal is achieved through strategic processes monitored for long-term success. Leveraging the training and processes set in place to achieve the dealerships' monetary goals, that has led to several millions in Sales and Service revenue. Consistently having achieved individual dealership OEM bonus payouts both by monthly, quarterly and annual objectives.
Overview
21
21
years of professional experience
Work History
Ford Guest Experience Consultant
Bond Brand Loyalty
05.2025 - Current
- Conduct in-store Ford Dealership Visits and facilitate training modules for Lead Management and Team Members monthly.
- Discuss and develop action plans and implement improving the Ford Guest Experience and Employee Centricity.
- Submit contact reports and visit action plans within the required timeframe in Sales Force.
- Maintain Dealership and client confidentiality.
- Adhere to program objectives and content during Dealership touchpoints.
Nissan Customer Experience Consultant
Maritz Automotive LLC.
10.2012 - 04.2025
- Influence and developed processes designed to improve customer experience and help dealers establish goals and metrics in the dealership to track progress.
- Help dealers understand and interpret the Nissan tools and systems available to improve customer experience.
- SaaS training on a multitude of functions utilizing web-based software applications.
- Help dealers make the best use of customer retention and loyalty tools, and coach dealers on the benefits of the provided tools and systems.
- Assist dealers and NNA Field Personnel in identifying and assessing needs and opportunities for improvement.
- Maintain and coach dealership personnel at all levels on dealership-established procedures for all assigned dealerships.
- Develop and consult dealers on action plans to increase sales, retention and/or profitability.
- Coached Dealership staff and Management through launch of the MyNissan Rewards program as a loyalty, retention and a strategic marketing tool for 73 dealerships.
- Assisted and trained dealerships on core Nissan programs pertaining to the Nissan Customer Experience objectives such as Reputation Management, KPI scores best practices, NCAR delivery process, Quick Pulse Surveys and NCS.
- Identify structural issues within the dealership by observing initial processes and make suggestions to increase performance.
Account Executive
Hearst Corporation
06.2007 - 07.2012
- Responsible for multiple markets for print, search engine optimization, search engine marketing, mobile phone advertising, and social media marketing.
- Contributed to revenue target in excess of $7 Million. Spent 60-85% time weekly with reps one-on-one in field coaching/training.
- Consistently ranked #1 in new sales for the division.
- Outside business to business canvasing.
- Consistently led new business sales and overall customer retention.
Account Executive
Marine Web Services
02.2005 - 06.2007
- Indoor/ Outside business to business cold calling on Boat Dealers and Manufacturers throughout the United States selling Internet Marketing Products such as CMS tools Lead Management, Lead Generation, Ecommerce, Custom Web development, SEO and SEM marketing strategies.
- Traveling setting up strategic Marketing Campaigns for boat shows, OEM conferences and Trade shows.
- Training new sales reps on Virtual Power Point Presentations, Demo sites and product training.
Education
BBA - Automotive Marketing
Northwood University
Midland, Michigan01.2021
Skills
- Relationship Management
- SaaS
- System Software Training
- Measurable Analytics
- Data Reporting
- Lead Management
- Lead Generation
- Consulting
- Facilitating Meetings
- Strategic Process Planning
- Implementation
- MS Office
- Adobe
- Contact Journaling
- Time Management
- SEO
- SEM
- Web Development
- Measurable Marketing Strategies
- Coaching
- Action Planning
- Sales Strategy
- Retention Strategy
- Profitability Strategy
Career Experience
- Bond Brand Loyalty, Ford Guest Experience Consultant, 05/01/25, Current, Conduct in-store Ford Dealership Visits and facilitate training modules for Lead Management and Team Members monthly., Discuss and develop action plans and implement improving the Ford Guest Experience and Employee Centricity., Submit contact reports and visit action plans within the required timeframe in Sales Force., Maintain Dealership and client confidentiality., Adhere to program objectives and content during Dealership touchpoints.
- Maritz Automotive LLC., Nissan Customer Experience Consultant, 10/01/12, 04/30/25, Influence and developed processes designed to improve customer experience and help dealers establish goals and metrics in the dealership to track progress., Help dealers understand and interpret the Nissan tools and systems available to improve customer experience., SaaS training on a multitude of functions utilizing web-based software applications., Help dealers make the best use of customer retention and loyalty tools, and coach dealers on the benefits of the provided tools and systems., Assist dealers and NNA Field Personnel in identifying and assessing needs and opportunities for improvement., Maintain and coach dealership personnel at all levels on dealership-established procedures for all assigned dealerships., Develop and consult dealers on action plans to increase sales, retention and/or profitability., Coached Dealership staff and Management through launch of the MyNissan Rewards program as a loyalty, retention and a strategic marketing tool for 73 dealerships., Assisted and trained dealerships on core Nissan programs pertaining to the Nissan Customer Experience objectives such as Reputation Management, KPI scores best practices, NCAR delivery process, Quick Pulse Surveys and NCS., Identify structural issues within the dealership by observing initial processes and make suggestions to increase performance.
- Hearst Corporation, Account Executive, 06/01/07, 07/31/12, Responsible for multiple markets for print, search engine optimization, search engine marketing, mobile phone advertising, and social media marketing., Contributed to revenue target in excess of $7 Million. Spent 60-85% time weekly with reps one-on-one in field coaching/training., Consistently ranked #1 in new sales for the division., Outside business to business canvasing., Consistently led new business sales and overall customer retention.
- Marine Web Services, Account Executive, 02/01/05, 06/30/07, Indoor/Outside business to business cold calling on Boat Dealers and Manufacturers throughout the United States selling Internet Marketing Products such as CMS tools Lead Management, Lead Generation, Ecommerce, Custom Web development, SEO and SEM marketing strategies., Traveling setting up strategic Marketing Campaigns for boat shows, OEM conferences and Trade shows., Training new sales reps on Virtual Power Point Presentations, Demo sites and product training.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Ford Guest Experience Consultant
Bond Brand Loyalty
05.2025 - Current
Nissan Customer Experience Consultant
Maritz Automotive LLC.
10.2012 - 04.2025
Account Executive
Hearst Corporation
06.2007 - 07.2012
Account Executive
Marine Web Services
02.2005 - 06.2007
BBA - Automotive Marketing
Northwood University