Ralph Constancia

Enhance support for area sales staff in NMEX/WTX via customer visits and weekly market updates.

Facilitated biweekly meetings with area buyer and produce inspectors to mitigate spoilage and assess existing and new items.

Implemented product training sessions and unveiled new SCOOP items for the sales team, driving EB penetration growth.

Executed monthly produce category evaluations to identify line voids and analyze product movement and utilization of profitable items for category mix.

Managed over 100,000 cases of product sold on a weekly basis for the region ensuring availability and profitability. Analyzed sales data for lost business and identified trends in customer purchasing habits. Built relationships with vendors and carriers evaluating vendor performance to ensure fill rates and competitive pricing of products. Review contracts and set following year high low and fixed quantities. Recorded product refusal notices for inbound products refused or taken under protection. Facilitated quality standards with Quality Control team to ensure freshness and safety compliance. Conducted weekly and monthly training to specialists, sales and planners to execute sales goals. Organized, planned and set product displays for food shows or special events. Participated in onsite customer business reviews, sales calls and focused market visits.

Delivered and executed sales strategies to increase brand awareness and conversions. Actively supported sales to identify produce mix that delivers solutions and helps achieve business objectives. Collaborate with business resource team to educate, offer samples, conduct product comparisons and warehouse tours. Effectively increased category sales to reflect positive sales growth. Industry expert with knowledge of market conditions, current trends and ability to source items from vendors. Assess product quality, integrity, longevity and provide feedback to merchandising, quality control and sales force.

Created models of patient’s mouth by pouring into dental impressions and finishing models for digital scan and milling. Utilized CAD/CAM systems to create crowns, bridges, implants and splints. Designed digital files to ensure accurate fit utilizing articulators and micrometers to verify conformance of appliances and occlusion accuracy. Stained and polished finished work to smooth rough edges and provide matched appearance of natural teeth. Met with Dentists to ensure accuracy of finished product and cross sell additional services.

Provide fiscal produce plan by utilizing daily financials to strategize pricing, gross profit margins, earned income, brand penetration and sales growth. Drive produce sales opportunities collaborating with sales and sales management implementing innovative, impactful promotions. Develop sales strategies using available contract programs and resources. Communicate market conditions, product availability and new items to sales staff. Cultivate customer relationships by visiting establishments, providing produce tours, education of proper storage and market trends. Plan and organize produce staff to insure appropriate inventory, quality service levels and control shrink to minimize loss. Implemented a local farmers program sourcing sustainable produce as well as an employee farmers market program. Responsible for logistics of inbound produce maximizing LEI. Manage market adherence to GAP/GMP compliance.

Assist Marketing Associates in booking both internal and external
business reviews to further grow new and existing business. Pre-plan
and incorporate Sysco Ventures in business reviews with customer to
ensure ideas and concepts are beneficial and exceed expectations.
Assist associates in identifying customer needs and options to further
grow sales and category management. Consult with customers
utilizing menu analysis and menu engineering tools for food cost and
gross profit. Conduct product cutting with merchandising team to
ensure profitability to Sysco. Organize sales meetings, food shows

and training sessions with colleagues to further promote brand awareness.

Responsible for direct sales in set territory. Collaborate with colleagues
to exchange selling strategies and marketing information. Act as
customer liaison between sales management and personal accounts.
Respond to all customer inquiries in a timely manner. Use networking
opportunities to create successful, on-going business relationships.
Quote pricing and credit terms and prepare sales contracts for orders
obtained. Share product knowledge with customers while providing
recommendations. Maintain friendly and professional customer
interactions.

Managed broker relationships and direct customer sales for five
states. Exceeded sales projections every quarter, and grew all markets
double digits for consecutive years. Sourced and established new
customers in all territories. Sales duties included organizing and conducting food show presentations, sales meetings, broker business reviews, and cuttings for individual customers.

Prior culinary experience allowed me to create many recipes published by Bueno, highlighting product usage, and the opportunity to cook for all large corporate presentations.

Developed business relationships with established customers and
opened new customers. Top 15% in sales in 2009. Used
problem-solving skills to help maintain customer needs. Scheduled
and participated in Business Review meetings, giving customers an
upper edge in their individual markets.