Ralph Desanges
Greater Boston,MA
Summary
Proven, goal-focused professional with a demonstrated track record of growing customer engagement through multiple social media channels. In-depth experience across strategic planning and execution and development of engaging content development. Proven expertise in driving efficiency and productivity through evaluation of existing processes, vendor negotiation, and implementation of process improvements. Strong leader with success in directing highly skilled analytical teams in supporting and achieving corporate objectives.
Overview
1
1
Certification
Work History
Freelance Marketing Consultant
Self-Employed Consultant (Marketing)
2022 - Current
- Develop technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters
- Develop global marketing strategy and implementation
- Closely collaborating with management teams, developing branding and marketing campaigns, including supporting tactical initiatives - brand creative, content creation, sales, thought leadership, brand storytelling, and social media
- Collaborate with the sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts
- Plan and execute events and marketing programs to increase qualified leads
- Conduct market research and reports on clients' competition
- Manage annual marketing budgets for clients.
Growth Marketing Manager
Arena, a PTC Business
Boston, MA
2023 - 2023
- Researched, Identified, and plan highly targeted events, including trade shows and small dinners.
- Managed multiple campaigns, and budget simultaneously and adjust as needed to optimize results and perform A/B testing with regularity.
- Responsible for driving marketing sourced pipeline and leads for the product lifecycle management (PLM) and Quality Management System (QMS) segments.
- Lead our account-based marketing strategy.
- Analyzed and report results from all demand gen/growth campaigns.
- Created demand-generation campaigns by identifying targets, media partners, and tactics and analyzing results across different marketing channels.
- Worked with the broader marketing team to develop the go-to-market strategy and campaign execution plans that engage target buyers and help move them through the buyer’s journey.
Divisional Marketing Manager
Grifols
Raleigh, NC
2022 - 2023
- Divisional Marketing Manager for over 16 plasma donation centers across the Atlantic region.
- Oversaw all 16 center locations' marketing strategy and execution (Lead Generation, Text messaging, social media, SEO, and digital.
- Driven execution of marketing strategies across divisions to meet new donor recruitment and donor retention/recapture objectives.
- Managed and coordinate marketing, advertising, and promotional activities, including execution of corporate campaigns throughout field locations.
- Allocated divisional marketing budget across regions/centers and marketing programs, with full accountability to report results and deliver programs on a budget.
- Analyzed donor panel behavior and trends, concluding marketing planning purposes.
- Managed the productivity of the marketing plans and projects and develop reporting metrics measuring effectiveness.
Marketing Specialist
Shields Health Solutions
Stoughton, MA
2020 - 2022
- Managed B2B and B2C lead generation programs targeting non-profit hospitals and new patients using HubSpot, Email, direct mail, webinars, blogging, events and social media
- Designed and developed marketing channel strategies (media, events, digital, social, and short-form content)
- Developed marketing strategy and campaigns with over 60+ Healthcare partners (press releases, patient and provider-facing material, case studies, and testimonials)
- Content Creation: Produced video, print, and digital assets for all business units within the organization
- Produce social media content regularly for both inbound lead generation and HR recruiting nationally
- Work on internal messaging/community projects with all Employee Resource Groups
- Implemented a whole new brand strategy (logo, colors, and message) which Increased web traffic by 40%.
- Developed best practice guidelines, recommended paid and organic promotions, and continuously monitor channel effectiveness to improve impact based on insights from data.
- Developed metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaign strategies and tactics.
Advisor, Field Marketing
Dell EMC (Contract)
Hopkinton, MA
2018 - 2018
- Owned the development and execution of the go-to-market plans to support specific growth initiatives
- Localized and adapted global content and programs that achieved sales demand through print and electronic collateral, sales training, customer research, and customer briefings
- Gathered feedback through multiple channels, including direct customer interaction, and communicated to appropriate marketing and business leaders
- Determined the most compelling segment/vertical sales tools and driven usage to maximize sales productivity
- Helped run Account-Based Marketing Campaigns across LATAM and North America
- Quarterly tracking and metrics for all marketing programs, lead tracking, and marketing content
- Helped organize and execute multiple webinars that are now on the company website
- Managed the budget for multiple campaigns through LATAM and North America
- Executed product launches at the local level, working with cross-functional teams
- Ensured that sales and marketing teams understand and can fully utilize tools to enhance sales and marketing activities
- Worked with the Corporate Communications team and business leaders to increase visibility, education, and awareness to key industry audiences through press releases, case studies, press briefings, featured stories, speaking opportunities, and analyst briefings
- Set up and managed email campaigns in Marketing Automation Systems (Eloqua) across LATAM and North America
- Helped organize multiple Forums for consulting service awareness in LATAM and North America.
Retail Supervisor
Delaware North, Massachusetts Sportservice, Inc.
Boston, MA
2012 - 2013
- Oversaw full event planning from cost estimates, staffing, planning, and budget preparation to event execution, billing, and settlements
- Promoted and marketed products to customers in partnership with multiple vendors during high-profile sporting events, concerts, and other events within the area
- Increased sales and customer loyalty by encouraging an upbeat store presence and comprehensively training associates to approach individual customers in a way that made the experience more pleasurable
- Served as liaison between promoters, production, and facilities, as well as contractors and departments for events
- Highlighted new products with out-of-the-box thinking and other creative methodologies to showcase before and during events
- Identified and recruited top talent candidates for highly demanding positions and assisted with talent acquisition and training
- Worked on professional sporting events: Boston Celtics and Bruins, NCAA playoffs (Hockey and Basketball) and concerts
- Led and supervised a team of 20 associates, completed performance evaluations, and documented job performance
Marketing Associate
Brainga, LLC
Providence, RI
2011 - 2022
- Prepared strategic marketing plans and online social media content for customer base
- Executed social media marketing plans on multiple platforms like Facebook, YouTube, and Apple App Store
- Researched and analyzed market trends from gaming tester surveys to stay current with new and cutting-edge technology, competition, and industry trends
- Developed trial videos of products and evaluated customer needs through market and competitor research
- Managed multiple social media channels and developed digital content for Facebook, Twitter, and Instagram accounts
- Integral participant in the launch of the inaugural company website and the iPad gaming app.
General Manager Assistant
Semi-Pro Football Team, East Coast Football League (ECFL)
Boston, MA
2010 - 2011
- Designed and promoted team awareness through strategic marketing and advertising campaigns
- Produced team content that included brochures, flyers, and video footage and raised awareness and organizational awareness throughout the community
- Significantly increased sponsorships and fundraising by forging and fostering strategic relationships with local businesses
- Promoted games by creating flyers and banners and distributing them to local neighborhoods, malls, and to friends and families of the players, which increased fan attendance, profits, and recognition of the Boston Bandits football team.
Education
MBA - International Marketing
Southern New Hampshire University
Hooksett, NH05-2018
Bachelor of Arts - Business Administration And Management
Curry College
Milton, MA05-2010
Skills
- Brand Awareness / Customer Engagement
- Technology Systems
- Market Analysis and Research
- Strategic Planning and Implementation
- Partnership Marketing
- Employee Resource Group messaging
- Social Media Content Development
- Marketing Campaigns
- Content Development
- Relationship Building
- Google Analytics
- Hootsuite
- Salesforce
- Eloqua
- HubSpot
- Allocadia
- Demandbase
- ZoomInfo
- Yext
Certification
Advanced Google Analytics, Google Analytics Academy, 2020-01-01
Additional Experience
AYUDA HEALTH - Advisory Board Member
2023 – Present
• Advisory Board member to the President, CEO, and the Executive Committee at Ayuda Health Company.
• Provide advice in matters of strategic planning, human capital, organizational development, and leadership development.
Granite Telecommunications - Account Operations Specialist
Quincy, MA
2014 – 2019
Timeline
Freelance Marketing Consultant
Self-Employed Consultant (Marketing)
2022 - Current
Growth Marketing Manager
Arena, a PTC Business
2023 - 2023
Divisional Marketing Manager
Grifols
2022 - 2023
Marketing Specialist
Shields Health Solutions
2020 - 2022
Advisor, Field Marketing
Dell EMC (Contract)
2018 - 2018
Retail Supervisor
Delaware North, Massachusetts Sportservice, Inc.
2012 - 2013
Marketing Associate
Brainga, LLC
2011 - 2022
General Manager Assistant
Semi-Pro Football Team, East Coast Football League (ECFL)
2010 - 2011
MBA - International Marketing
Southern New Hampshire University
Bachelor of Arts - Business Administration And Management
Curry College
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