Ralph Santos

• Founded internationally distributed eye wear company and onboarded/managed team of 5-6 field marketing reps, increasing sales by 15% yearly via various sales channels
• Drove all business development activities
• Prospected clients at trade shows, in-person, online, wholesale websites, and word-of-mouth
• Developed & executed the company's marketing strategy, including social media management, influencer outreach, promotional material creation, and the field marketing calendar
• Executed 100+ field marketing events per year and organized all aspects of trade shows, field marketing, and sales events.
• Represented organization at industry conferences and events

● Manage relations with local, city, and government officials and other external stakeholders.
● Write and submit grant proposals and in charge of other fundraising development activities. Currently awarded 5 grants.
● Manage event location on the day of the festival from setup to breakdown.
● Manage a team of diverse volunteer staff to coordinate logistics, marketing, vendors, social media, and programming.
● Review and finalize all contracts for vendors, contractors, and other stakeholders.
● Mentor other community leaders and students.

• Prospected new sales opportunities through cold calling, networking, and social media
• Set up 3-4 weekly meetings with potential clients and update HubSpot CRM after each interaction.
• Used client and category insights to prospect for new revenue opportunities
• Worked on business development strategies to generate business and strengthen client's position in marketplace
• Achieved sales goals and service targets by cultivating and securing new customer relationships

• Conducted business development & prospecting activities with PPE suppliers nationwide, working closely with the hospital, government & enterprise-level clients.
• Prospected to over 50 leads a day utilizing word-of-mouth & warm outreach via LinkedIn, cold-calling, emails & social media.
• Provided marketing consultation with startup brands to improve their online branding, product roll-out strategy, and website design.
• Developed business pipeline using cold and warm techniques.

• Selected in top 6% of all applicants for competitive 1:1 coaching in tech sales training program
• 200+ Hours of lead qualification, outbound prospecting, customer research, and industry mapping
• Mastered techniques in multi-channel outreach, leaving effective voicemails, crafting persuasive email cadences, objection handling, time management, discovery calls, and utilizing BANT methodology questioning.
• Proven ability to learn quickly and adapt to new situations

• Interned with Shanghai-based SaaS software start-up that has developed ERP and CRM software systems, and developed marketing copy as needed for web and print campaigns to improve audience engagement
• Conducted business development outreach to warm leads via calls and emails
• Acted as project manager with Chinese software team collaborating on technical writing of 40-page English user guide for their ERP Software.
• Translated second user guide from Mandarin to English.
• Skilled at working independently and collaboratively in a team environment

• Taught 150 students from 5th-12th grade Integrated Computer Technology (ICT) that included various software programs, typing, basic computer skills, and English as a second language (ESL) as well
• Developed multi-disciplinary International Baccalaureate (IB) curriculum within the Middle Years Program (MYP) framework collaboratively with group of 20 teachers.
• Trained and developed students' skills in word-processing, spreadsheet and database programs

• Developed and executed company marketing strategy and produced collateral (print, web) for residential care facility for the elderly (RCFE)
• Drove business development to achieve community occupancy goals
• Networked with Doctors, Hospitals, and other community spaces in the area to reach occupancy goals.

• Prospected in person at trade shows, events, and via cold calls selling ad space for a monthly music magazine
• Coordinated ad assets and invoice payments when due.